Private Label Mastery Scam

Look at Ashley’s response to this review… “you this, you that” victim/abuser mentality. No responsibility whatsoever. Students recall being recorded and Ashley has the recordings of her student’s enrollment calls. When she was approached about these recordings during the BBB investigation, she refused to speak about them or acknowledge them. The problem is that in these recordings, there is proof that her high ticket sales callers lied about multiple things, including income, being able to easily pay it off, and they even lied about being Amazon sellers.

Kerri Barnes gave Private Label Mastery 1 star. Check out the full review... FALSE PROMISES and GUARANTEES, DECEPTION, and FAILURE to delivery what was purchased. I was lo ...

Students heard information that Ashley hired people to appear like successful students on her platform. Do you know how much money and how in debt you have to go before becoming a successful Amazon seller? She posted this to a specific group, hired successful Amazon sellers to pretend like they were making a significant profit DURING their 6-month coaching program but these people never appeared in the weekly calls. Well, this photo proves it. Thanks, Ashley.

Oddities ⚠️and Red Flags 🚩of Ashley’s Training Platform:

- Ashley had a “Student Code of Conduct” which told students things like “I will praise publicly and criticize privately.” (Pictured below) 🧐

- Ashley had an introduction page on her training platform which instructed students to remain positive at all times, in their posts and interactions with other students. 🤐

- Posts on the training platform were heavily moderated. If students felt that something was “off” or not right about how the program functioned or if a coach lied to them, they would attempt to share it on the student post/comment section and it would be promptly removed. Aside from the training platform, students had no other method of contacting each other. Ashley DISABLED/REMOVED the Private Messaging tool on the platform. ‼️⚠️

- Ashley hired a “Mindset Coach” who held weekly calls for students, encouraging them to continue despite what their gut was telling them. 🤯

- If students continued to attempt to warn other students of “fishy” behavior regarding Ashley, PLM or other coaches, they were permanently and indefinitely removed from the platform without warning AND their emails and attempts to contact PLM student customer service went ignored and unanswered. ❌

Students - am I missing anything?? I’ll edit to add.

NEW BUSINESS

After closing her doors in September 2023, Ashley was seen in October advertising her new business publicly on Facebook; “Wealthy Women Coaches” where she boasts making $25million in course and coaching sales with her program Private Label Mastery.

BANKRUPTCY:

On 9/18/23, Ashley announces she is closing business on her training program platform. Coaches working with Ashley Kinkead, hold a “town hall” meeting to discuss this closure, mentioning “bankruptcy” multiple times, then send an email out to the students (Pictured below).

THERE IS NO BANKRUPTCY:

After students begin to dig for information on their own, it is discovered that Ashley did not AND to this day has not filed for bankruptcy. This is available for the public to view. Students contact the BBB and FinFi, which is the tech platform that Ashley used to arrange point of sale loans for the students. A phone call with FinFi confirms that their own investigation reveals that a bankruptcy does not exist. In fact, FinFi reveals that Ashley GAVE THEM the information in the email listed below and instructed them to send this to the students (picture attached). This is not even her bankruptcy lawyer. There is no bankruptcy. IT WAS AN AVOIDANCE TACTIC.

One of Ashley’s student coaches was seen on the Circle training platform telling students they can’t purse a refund: “You likely can’t I’m afraid in conjunction with default, refund policy, and your agreement is with a third party that paid on your behalf (if you have a loan)…”

Review Manipulation and Deceit:

One of the many ways PLM intentionally deceived its students. The BBB stated that as part of their independent investigation, they confirmed that PLM engaged in review manipulation. Ashley Nicole Kinkead is publicly seen on Facebook last year advertising trades for reviews. Up until last summer, Ashley’s Trust Pilot and BBB profiles portrayed a seemingly honest, positively reviewed business. That was not the case.

You see, Ashley was preying on the innocent and hopeful students who had not entered the questionable stage of the program; the stage where you are realizing PLM lied to you about picking a product for you that would make you thousands of dollars. Ashley was preying on them. She would repeatedly send emails to new students asking for reviews in exchange for an Amazon gift card. NEW STUDENTS. These new students were days, a month, two months into the program and asked to leave a review for the business. The program was 6 months long. At the end of the 6 months, a student was considered a graduate.

Trust Pilot’s Review System:

When you leave a review on Trust Pilot, the business owner can have that review flagged - and once it is flagged, the review is blurred and not visible to the public. Trust pilot sends the customer an email and that customer follows the steps to make the review public again. The reviewing customer must be aware they will receive an email that their review was flagged/blocked in order to make it visible again. Ashley had people AROUND THE CLOCK flagging reviews.

Google Business Listing:

The BBB also discovered during their investigation that Ashley was engaging in review manipulation with her Google business listing. Additionally, when students left poor reviews and stated what they were told and the experience they had, Ashley responded to these reviews with blame and abuser-victim mentality; you are lying. You didn’t work hard enough. You Are at fault.

Here’s the issue: Ashley hired high ticket sales closers to LIE to her prospective students. Upon interviewing and collecting the experiences of hundreds of students, each of them state that they were TOLD THE SAME EXACT THING. This was a system that Ashley set up to close a sale of $9,000. They were told the following:

- This was a tried and true system
- Coaches help you pick a “winning product”
- Easily completed in 2-3 hrs per week
- It will be a $10,000 investment, including $1,000 for inventory
- Easily make $10,000 by the end of the 6 months
- You will be able to pay off your loan before you end the program

We have interviewed SO MANY students. 100% of them say they did not make anywhere near $9k by the end of the program, and in fact were still thousands of dollars in debt due to undisclosed fees associated with the program due to a purposeful lack of transparency… monthly data software required to complete the trainings (6 mo + subscription), PPC costs for product advertisement which eats up your profit, other costs associated with tasks in the program itinerary (trademarks), etc.

This is just the tip of the iceberg when it comes to Ashley Kinkead’s deceit.

Stay tuned for more info.

You may have seen this woman’s advertisements flooding Facebook last year and the years prior:

Ashley Kinkead, owner and CEO of Private Label Mastery scammed thousands of students out of $25million dollars. Students began reporting her to the Better Business Bureau (BBB), the Texas Attorney General, and the Federal Trade Commission (FTC) last year in 2023 in large numbers. An investigator at BBB has been working tirelessly with the students, which resulted in getting PLM’s BBB profile revoked. The students are fighting and waiting for a response from the FTC.

Fast forward to September 2023, just days after her annual PLM Summit conference in Dallas, Ashley Kinkead announced she was ending PLM, which she promised students lifetime access to, leaving students thousands of dollars in debt. It came to light that Ashley was collecting payment and signing up students a few days prior to ending business.

WE NEED HELP SHARING! Any help you can provide to get the word out there is much appreciated. We also want to educate the public and advise them to stay away from these internet programs that prey on people.

Stay tuned on this page for more details and developments with the case.

BBB Revoked Accreditation Profile:
https://www.bbb.org/us/tx/dallas/profile/online-education/private-label-mastery-0875-90921332

IF you are an effected student and have not submitted a complaint to the FTC, visit the link below:
https://reportfraud.ftc.gov/
https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint