Giving DNA

As your year-end campaign kicks into high gear, it’s vital to maintain a clear picture of every donor segment, whether it’s one-time, recurring, online, or offline donors.

This ensures no one in your donor database is overlooked and everyone receives an experience that is personalized and meaningful.

Stay on top of your donor behavior with GivingDNA. Book a demo today: https://www.givingdna.com/book-a-demo

Ever feel like you’re missing opportunities because you don’t have the insights you need to prioritize your best potential donors?

Do you feel like your current research methods are inefficient, too time-consuming or not accurate?

This was the case for Tree House Humane Society, but it bridged these gaps and brought new major gift opportunities to its organization with the help of GivingDNA.

Want to know how Tree House Humane Society did it?

Read the full case study: https://www.givingdna.com/case-studies/tree-house-humane-society

What is your primary year-end campaign strategy?

Reaching new donors or re-engaging lapsed donors?

We believe the best tactic is to make every connection count!

It’s possible to reactivate your year-end lapsed donors and find new loyal supporters when you are armed with insights that help you meet these supporters where they are.

Our platform can help you learn these insights to pull off this strategy for year-end. Book a demo today: https://www.givingdna.com/demo

Facing stagnation and year-over-year declines in support?

Sometimes the right intel makes all the difference.

Learn how The Pocket Testament League used GivingDNA to gain the strategic insight it needed to fuel success in its phone outreach campaign.

Check out our full case study here: https://www.givingdna.com/case-studies/the-pocket-testament-league

Phi Delta Theta needed help locating high-value opportunities amidst its vast pool of potential donors.

Thanks to GivingDNA’s donor intelligence tool, the team was able to uncover prospects at giving levels they hadn't previously been able to explore due to limited staffing and resources.

This led to identifying new major donor prospects, planning successful in-person visits, and raising between $200,000 and $500,000 within roughly six months of using GivingDNA.

Read their full story here: https://www.givingdna.com/case-studies/phi-delta-theta

Your nonprofit has amassed large volumes of data, but this information can be overwhelming — especially when you’re not a data scientist.

GivingDNA’s intuitive reporting enable you to cut through the noise and easily make sense of your data so that you can:

-Uncover more donations
-Upgrade mid-level donors to major donors
-Find more major giving prospects

Ready to see GivingDNA in action? Book a demo: https://www.givingdna.com/demo

As the year comes to a close, donor segmentation becomes even more essential for nonprofit success.

Tailoring your year-end appeals to distinct segments means you can deliver personalized, impactful messages that enhance donor relationships and drive greater giving.

Learn how GivingDNA helps you segment donors and unlock generosity: https://www.givingdona.com/demo

Struggling with donor retention? You’re not alone — 70% of donors make just one gift and then disappear.

GivingDNA’s data intelligence tool not only identifies these lapsed donors but offers the insights you need to re-engage them. And with the year-end approaching, there’s no better time to strengthen your donor relationships.

Ready to turn one-time donors into loyal supporters? Find out more at http://www.givingdna.com

Houston SPCA needed a new data intelligence tool to help identify major gift prospects with its vast donor list.

With the help of GivingDNA, they leveraged the power of smart segmentation to generate a refined list of prospects characterized by hyper-personalized data and insights.

Through tailored outreach, the team increased donor engagement by 26.8% and secured major gifts — including five $100K gifts from donors who had previously given no more than $2,500.

Read the full story here: https://www.givingdna.com/case-studies/houston-spca

We’re more than halfway through 2024! Let’s take a look back at 2023:

• Did you meet your goals?
• What was your average gift size by donor class?
• What groups of donors saw the most upgrades or downgrades?

Answering these questions and understanding the trends behind last year’s fundraising efforts can inform your future strategy. The best part? Our free guide and worksheet, “Understanding Your Year-End Performance with GivingDNA,” make it easy.

Uncover the opportunities that will make this year-end your best yet:
https://www.givingdna.com/resources/understanding-your-year-end-performance-with-givingdna

Are you taking full advantage of your donor data? Donor segmentation is a highly effective yet often underutilized tool in a nonprofit’s fundraising toolkit.

With GivingDNA, you can segment your donor base seamlessly to bring your data to life and form deeper connections with your donors.

Ready to start building more impactful, data-driven campaigns?

Schedule some time with our team: https://www.givingdna.com/demo

We’re here at The Nonprofit Alliance Leadership Summit! 🙋🏻

The team is excited to strengthen connections, tackle challenges head-on, seize opportunities, and explore bold leadership for organizational advancement.

Let us know if you’re interested in meeting up by adding a ☕️ in the comments!

See you soon.