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https://www.nytimes.com/2026/06/21/business/whitman-college-tuition-pricing.html?smid=em-share

The Latest in College Pricing: Tuition at 10% of Your Income Whitman College is trying to keep it simple: Tell us your adjusted gross income, and we won’t make you apply and get in just to receive a price quote.

The financial troubles at St. Michael’s College hit home for biology professor Declan McCabe when he noticed Buckthorn shrubs encroaching on walking trails near the house of the campus president.

Enrollment declines opened the door to maintenance staff layoffs, giving the invasive shrub the upper hand. McCabe—a roll-up-your-sleeves, get-it-done Irishman—taught his students to identify the woody plant and cut it back with handsaws and loppers. He turned the chore into lessons on the environment.

Tenured professors doubling as groundskeepers at a $70,000-a-year private college in New England is another sign of what is shaping up as the bleakest era for America’s smaller private schools.

A new winner-take-all market in the nation’s nearly trillion-dollar higher-education sector is benefiting Ivy League campuses, flagship public universities and schools with high-profile sports teams and renowned research institutions.

Meanwhile, lesser-known campuses juggle cost cuts and steep tuition discounts, including at St. Michael’s, to fill seats.

Shrinking enrollment at 442 private nonprofit colleges—out of 1,700 nationwide—is placing them at significant risk of closing or merging in the next decade, according to a forecast by the Huron Consulting Group, which advises schools on operations and mergers.

Small and rural colleges, including many that survived the Great Depression, are especially vulnerable.

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