OYE Intelligence

OYE! is a language-neutral social listening software that delivers insights from online conversation among multicultural consumers.

Refreshing Insights on Multicultural Beauty and Beverage Preferences - https://mailchi.mp/deaf32fccc5a/refreshing-insights-on-multicultural-beauty-and-beverage-preferences

inc.com

This Study Will Convince You To Engage With Online Influencers To Attract New Customers

"Engaging with social media influencers is a very smart strategy that can yield tremendous return"
Find out more about this trending marketing strategy in Inc. Magazine's article about online influencers, linked below!

https://www.inc.com/peter-gasca/this-study-will-convince-you-to-engage-with-online.html

#marketing #influencermarketing #influencer #internet #socialmedia #engagement #seo #multicultural #hustle #success #businessstrategy #businessmind #branding #businessdevelopment

inc.com What you need to know about engaging online influencers to attract young customers.

We would like to introduce you to OYE!'s newest product, our Multicultural Influencer Platform! By utilizing this product, our clients can have access to multicultural influencers and their thousands of engaged followers. Click the link below to learn more!

https://oyeintelligence.com/product/multicultural-influencer-platform/

#marketing #influencermarketing #influencer #internet #socialmedia #engagement #seo #multicultural #hustle #success #businessstrategy #businessmind #branding #businessdevelopment

oyeintelligence.com

Multicultural Influencer Feature: @EdwinLunes

From Phoenix to the world!🌎

Nowadays, social media influencers play a huge role in the Marketing and Advertising industry. OYE!’s Multicultural Influencer Platform (MIP) identifies diverse social media influencers across the country whose profiles and backgrounds fit with our clients and their products, which allow us to create a relationship between them that seeks to benefit both parties.

The MIP helped us find Edwin Lunes (@edwinlunes), an Arizona-native whose work as a model, stylist and vlogger have helped him reach 5K followers on Instagram! Edwin has worked with several brands including, one of our faves göt2b! Check out our first MIP influencer-feature blog by clicking the following link!

https://oyeintelligence.com/multicultural-influencer-feature-edwin-lunes/

oyeintelligence.com

oyeintelligence.com

Multicultural Credit Card Preferences - OYE! Business Intelligence

Your credit is a big deal!

Choosing a credit card can be difficult. Many offer great rewards like airline miles or cash back rewards but sometimes those perks come with high interest rates, impossible payments, and other problems. Do the pros outweigh the cons? Find out in our latest report on Multicultural Credit Card Preferences!

https://oyeintelligence.com/portfolio/multicultural-credit-card-preferences/

#creditcards #multiculturalinsights #hispanic #africanamerican #americanexpress #amex #mastercard #chase #capitalone #discovercard #financial #badcredit #creditscore #fees #rewards #perks #business #cashback #airlinemiles #southwest #delta #airline #travel #miles #fraud #mastercardpresale #concerts #bigpurchases #credit

oyeintelligence.com Fewer people carry cash around so we rely more on credit cards. People often complain about high interest rates, impossible payments, and fraud. But do the pros outweigh the cons? Check out this Multicultural Credit Card Preferences report to find out!

Food delivery apps are all the rage this year! It has never been easier to order delivery AND you can tip on the app, no cash necessary! But are people willing to pay all the fees and risk having their food eaten by their delivery driver? Find out in our latest report linked below!

https://oyeintelligence.com/portfolio/multicultural-food-delivery-app-preferences/

#fooddeliveryapp #fooddelivery #postmates #ubereats #doordash #grubhub #caviar #delivery #food #apps #marketing #businessintelligence #multicultural #insights #socialmedia #twitter #tweet #foodie #industry Postmates UberEats Grubhub DoorDash Drivers Caviar

OYE! founder, Natasha Pongonis was invited by JP Morgan Chase to attend an Executive Networking Event with C-Suite executives to discuss diversity, inclusion and the use of new technologies in Corporate America. Check out a picture from the event!

#chasebank #tech #corporate #Entrepreneur #Entrepreneurship #Leadership #Influencer #Branding #WomenInBusiness #WomenInTech #Success #Hustle #Resilience #Latina #Hispanic #businessdevelopment #BusinessStrategy #BusinessMind #marketing

Who says business can't be fun?

OYE! CEO, Natasha Pongonis, attended Silicon Valley Bank's craft-brewery crawl down lively 4th Street. Seventh Son Brewing Co. provided craft beer samples, Elevator Tap Room gave a tour of their brewing process, and Wolf's Ridge provided hors d'oeuvers and games to end the night. Check out some pictures from the craft-beer crawl!

#Entrepreneur #Entrepreneurship #Leadership #Influencer #Branding #WomenInBusiness #WomenInTech #Success #Hustle #Resilience #Latina #Hispanic #businessdevelopment #BusinessStrategy #BusinessMind #SiliconValleyBank #SiliconValleyBank #tech #craftbeer #brewery #4thstreet #sample #tour #marketing

Tech in the heartland: OYE! CEO, Natasha Pongonis, was invited by Rev1 Ventures to participate in Founder Panel Q&A session with The Comeback Cities Tour to share her experience being part of an innovative ecosystem in the Midwest. Check out some pictures of the panel.

#Midwest #Ohio #Entrepreneur #Entrepreneurship #Leadership #Influencer #Branding #WomenInBusiness #WomenInTech #Success #Hustle #Resilience #Latina #Hispanic #BusinessDevelopment #BusinessStrategy #BusinessMind #Venture #marketing #Tech #DataAnalytics #DiversityInTech

oyeintelligence.com

Multicultural Toothpaste Brand Preferences - OYE! Business Intelligence

It’s the window to overall health!

That is what health professionals say about oral health, and that is why it is important to maintain your ivories in healthy, pearly white condition. Check out our latest study where we explore multicultural toothpaste brand preferences within the Latinx and African American segments of five widely used toothpaste brands.

#Toothpaste #Colgate #ColgateSmile #SonrisaColgate #Crest #CrestSmiles #ChooseSmiles #ChooseKind #Sensodyne #Pronamel #Aquafresh #Pepsodent #OralCare #OralHealth #DentalCare #Teeth #Dientes #Dentadura #Dentist #Dentists #Dentistas #Sonrisa #Smile #Multicultural #Hispanic #Latinx #AfricanAmerican #Preferences #DataAnalytics #Analytics #CPG #Marketing

oyeintelligence.com Oral health is the window to overall health, and that is why it is important to maintain your chompers in healthy, pearly white condition. Check out our latest study where we explore multicultural toothpaste brand preferences within the Latinx and African American segments of five widely used toothp...

Latinas in Business!

Natasha had the opportunity today to share her experience as a Latina entrepreneur with Hispana Realizada's Marcela Reyes. Check out some behind the scenes pictures, and stay tuned for the full interview!

#HispanaRealizada #Entreprenuer #Entreprenuership #BusinessWoman #LatinaInBusiness #WomenInBusiness #BusinessMind #BusinessStrategy #BusinessDevelopment #Networking #WomenInTech #DiversityInTech #Success #Hustle #Resilience #PersonalBranding #Branding #Marketing #Tech

oyeintelligence.com

Multicultural Beer Brand Preferences - OYE! Business Intelligence

It’s refreshing!

To some, coming home to a cold beer after a long day’s work is idyllic. Check out our latest study where we explore the multicultural beer brand preferences among Hispanic and African American consumers.

#Beer #Beers #Brew #BeerLove #HoldMyBeer #Budlight #MillerLite #CoorsLite #CelebrateResponsibly #Budweiser #ThisBudsForYou #SpaceBeer #BeAKing #CoronaExtra #Corona #ThisIsLiving #DrinkResponsibly #Multicultural #Hispanic #Latinx #AfricanAmerican #Preferences #Analytics

oyeintelligence.com Given the variety of brews available to consumers, preferences are sure to develop among the populace. In this study we explore the multicultural beer brand preferences among Hispanic and African American consumers when it comes to the top brews in the U.S.

Play Ball!

OYE co-founder Eric had the opportunity to participate as an influencer at the Arizona Diamondbacks vs San Diego Padres game this past Friday. Check out a few pics from the game!

#Baseball #MLB #SanDiego #Padres #Arizona #Dbacks #RattleOn #ChaseField #Spring #Friends #Latinx #Latinos #Hispanic #Influencer #Influencers #Entreprenuer #Networking #AZHCC #Friday #FridayFlow #FridayMotivation #FridayFun

OYE! provides insights on Latinx and African American voters!

Today our data analyst, Christian, was part of the team that met with the Arizona Democratic Party to discuss the benefits of using OYE! software to gain deep insights from online conversations about multicultural Arizona voters. Nice job Christian!

#Democrat #Democrats #DemocraticParty #Arizona #AZ #AZDem #DNC #Blue #Politics #TrailblAZing #IWillVote #Multicultural #Hispanics #Latinx #AfricanAmerican #Voters #DataAnalytics

fisher.osu.edu

2019 Women’s Leadership Conference

Read about the 2019 Women’s Leadership Conference, where Natasha spoke passionately about supporting women in building their professional brand. Other speakers included Fran Skinner, Chief Administrative Officer - Investments at Diamond Hill Capital Management, and Malika Jacobs, Founder of Kingmakers Board Game Parlour.

#OSU #BusinessBuckeyes #PersonalBranding #Branding #Entrepreneur #Entrepreneurship #WomenInTech #Tech #DiversityInTech #WomenInBusiness #BusinessMind #BusinessStrategy #BusinessDevelopment #Marketing #Networking

fisher.osu.edu Last week, I attended the 2019 Women's Leadership Conference at The Ohio State University! The event was coordinated by Fisher Graduate Women in Business (FGWIB) with the topic of cultivating an en

Save the date!

Natasha will be presenting “Data-Driven Insights: Discover and Engage with Authentic Voices of Consumers” at the National Hispanic Corporate Council (NHCC) among a crowd of Fortune 1000 associates and executives.

Register via bit.ly/NHCCColumbus19

#NHCC #Columbus #Entreprenuer #Entrepreneurship #Leadership #Influencer #Branding #WomenInBusiness #WomenInTech #Latina #Hispanic #SmallBusiness #BusinessDevelopment #BusinessStrategy #BusinessMind #Venture #Marketing #Tech #DataAnalytics #DiversityInTech

oyeintelligence.com

Acne Treatment Brands - OYE! Business Intelligence

Acne does not discriminate!

Millions of Americans of all races and ethnicities are afflicted with this skin condition, and with dozens of brands promising to cure acne, consumers are left befuddled as to which treatment to choose. In this report, we analyze conversations of the five top acne treatment brands among Hispanic and African American Twitter users.

#Acne #AcneTreatment #AcneProblems #Skincare #SkincareRoutine #SkincareTips #HealthySkin #ClearSkin #SelfCare #CleanAndClear #BeLoudBeClearBeYou #Neutrogena #Curology #Noxzema #Proactiv #BecauseItWorks #Multicultural

oyeintelligence.com Acne does not discriminate, and with dozens of brands promising to cure, consumers are left befuddled as to which treatment to choose. In this report, we analyze conversations of the five top acne treatment brands among Hispanic and African American Twitter users.

Happy Birthday Eric!

Our cofounder Eric's long-term obsession with Pizza Hut began during his days working his way up to manager from cutman back in the late 90's. Also, OYE's Phoenix team recalled Eric's fondness for fruit tarts, which quickly disappeared...

#HappyBirthday #Birthday #OfficeParty #PizzaHut #CakeLife #AdAgency #Agency #AgencyLife #Multicultural #Communications #Advertising #Diversity #Marketing #Entrepreneur #Entrepreneurship #Innovator

legacy.cscc.edu

50th Anniversary - Natasha Pongonis - Columbus State Community College

It’s #ThrowbackThursday and OYE! has surely come a long way!

Read about Natasha being named one of the 50 History Makers in Columbus and her participation in 10Xelerator, an intense entrepreneur bootcamp, where she worked on developing OYE!’s business strategy and securing resources while it was still a business concept.

#Entrepreneur #Entrepreneurship #WomenInBusiness #WomenInTech #Latina #Hispanic #SmallBusiness #BusinessDevelopment #BusinessStrategy #BusinessMind #Venture #Marketing #Tech #DataAnalytics #DiversityInTech #CState

legacy.cscc.edu Columbus State Community College 50th Anniversary

oyeintelligence.com

Hispanic Instant Coffee Preferences - OYE! Business Intelligence

Rise and shine!

Instant coffee is a popular choice for people who want (need!) their morning caffeine fix without the hefty price that comes along with buying a cup of joe from coffeehouse chains. In our latest report we explore how five of the top instant coffee brands fare among multicultural consumers. Read on!

#Coffee #Cafe #InstantCoffee #Dunkin #DunkinDonuts #Folgers #TheBestPartOfWakingUp #MaxwellHouse #CoffeeFirst #Nescafe #Nescafé #CoffeeTime #CoffeeLover #CoffeeCulture #Starbucks #Multicultural #ButFirstCoffee #ConsumerPreferences #CupOfCoffee #CupOfJoe

oyeintelligence.com Instant coffee seem to be a popular choice for people who want a morning caffeine fix without the hefty price at coffeehouse chains. This report explores how African American and Hispanic instant coffee preferences vary among five of the top instant coffee brands found in groceries across the United...

oyeintelligence.com

Co-Founder's Top 5 Highlights from SXSW 2019 - OYE! Business Intelligence

Random Event Invites, #ScooterLife, and Peer Pressure were among our co-founders 'Top 5 Highlights from SXSW 2019'. Read Eric’s latest blog where he shares his top moments from Austin.

#SXSW #SXSWi #SXSW2019 #SouthwestHeart #SouthwestAirlines #Austin #ATX #Diversity #DiversityInTech #Multicultural #Hispanic #Latinx #Founders #Tech #DataAnalytics #Branding #marketing

oyeintelligence.com South by Southwest is my favorite conference for many reasons. Most of all the people you meet and the environment full of creation, sharing, technology, etc. I unroll my top 5 highlights from 2019 South by. And without further ado, here are my top 5 highlights from SXSW 2019.

eventbrite.com

2019 WOMEN'S LEADERSHIP CONFERENCE

Our co-founder Natasha will be presenting “Building Your Personal Brand” at the 2019 Women’s Leadership Conference tomorrow. Thank you to OSU's Fisher Graduate Women in Business (FGWIB) for hosting this event that connects entrepreneurial students and community leaders.

#WomenInBusiness #WomenInTech #Entrepreneur #marketing #Tech #PersonalBranding #OSU #OhioState

eventbrite.com Join Fisher Graduate Women in Business (FGWIB) Friday, March 22nd for the 2019 Women’s Leadership Conference. This event will focus on connecting Fisher graduate students and individuals in the community to come together to focus on leadership and cultivating an entrepreneurial mindset in all area...

oyeintelligence.com

Hispanic Ice Cream Favorites - Multicultural Analysis

Sweet tooth anyone?

Ice cream is the frozen treat which is appetizing to people of all ages, genders and races; however, that is not to say that African American and Hispanic ice cream favorites are alike. Find out how five of the top ice cream parlor chains fare among multicultural audiences of diverse preferences.

#IceCream #IceCreamParlor #Dessert #Vanilla #Chocolate #ColdStone #ColdStoneStyle #ColdStoneCreamery #Sundaes #DairyQueen #LoveMyDQ #DQBlizzard #BaskinRobbins #Culvers #ConcreteMixer #FrozenCustard #BenAndJerrys #Multicultural #Favorites

oyeintelligence.com This soft frozen food is appetizing to people of all ages, genders and races; however, that is not to say that African American and Hispanic ice cream favorites are alike. Find out how five of the top ice cream chain parlors fare among multicultural audiences with diverse preferences.

Austin-bound!

Our founders, Natasha and Eric, will be attending the SXSW Conference & Festival in Austin from March 8-11. They will be participating in the Diverse Founders Forum powered by Southwest Airlines. This will be the first event of the Community Conversations series that launches at SXSW this year!

#SXSW #SXSWi #SXSW2019 #SouthwestHeart #SouthwestAirlines #Austin #ATX #Diversity #DiversityInTech #Multicultural #Hispanic #Latinx #Founders #Tech #DataAnalytics #Branding #Marketing

oyeintelligence.com

Hispanic Laundry Care Brands Preferences

Consumers choose their preferred laundry care products for a myriad of reasons ranging from scents and features, to overall effectiveness. African American and Hispanic laundry preferences also vary among consumers and this report explores how six of the top laundry care brands fare among multicultural consumers. #LaundryCare #LaundryDetergent #Detergent #FabricSoftener #Clean #Multicultural #Laundry #ConsumerPreferences #ArmAndHammer #MorePowerToYou #Downy #Gain #GainByGain #Persil #PersilProClean #Snuggle #SnuggleBear #Tide #TidePods #ArtOfClean

oyeintelligence.com Consumers choose their preferred laundry care products for a myriad of reasons ranging from scents and features to overall effectiveness. African American and Hispanic laundry preferences vary among consumers, so this report explores how six of the top laundry care brands fare among multicultural co...

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Columbus, OH
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