06/18/2026
My 5-year plan took 3 months.
I recently received a card from one of my business mentors that said: "Cassie, remember that five-year plan? You are a complete rock star..."
I immediately started laughing.
Six years ago, I had a very carefully crafted plan. I was going to start my business in five years — when my kids were both in kindergarten. It felt responsible. It felt realistic. It felt safe.
Except that five-year plan turned into three months.
And here's the wild part: the goals I had set for myself over five years? I accomplished many of them within the first few months of launching.
Since then, I've had the privilege of coaching more than 150 scientists and speaking to thousands through universities, national societies, and NASA.
It made me wonder: how often do we underestimate ourselves? How often do we set goals that feel attainable because we're afraid of disappointment, failure, or looking foolish if we fall short?
I'm not saying your goals should be unrealistic. But I do think they should require you to stand on your tippy toes a little bit.
Because sometimes the thing holding us back isn't a lack of ability. It's the assumption that our growth has to happen slowly.
✨ Where might you be underselling yourself? And what would happen if you gave yourself permission to dream just a little bit bigger?