Smith School of Business Marketing Analytics

09/16/2021

A friend at Apple is hiring (again) marketing scientists. There are two marketing scientist roles and one marketing manager role. They look like great opportunities:
1. https://lnkd.in/gBKc6SSX
2. https://lnkd.in/g_viUx4u
3. https://lnkd.in/gdr_Qwqq

04/19/2021

We are just 5 DAYS away from our 2nd Annual All Smith Virtual Career Fair!

03/23/2021

Student registration for the Smith Analytics Consortium Datathon is now open. For more event information and registration: https://www.rhsmith.umd.edu/analytics/thought-leadership

Robert H. Smith School of Business, University of Maryland

01/26/2021

Friend at Apple is looking to hire a Marketing Modeler ASAP... spread the word:
https://jobs.apple.com/en-us/details/200188558/data-scientist-payments-data-science-wpc-analytics-scv

02/13/2020

Predictive skills require a willingness to w**d out entrenched cognitive biases and established decision-making processes built into corporate culture.

Predictive skills require a willingness to w**d out entrenched cognitive biases and established decision-making processes built into corporate culture

12/06/2019

Read on to get a sneak-peak into the exciting things that Marketing Analytics professionals have the opportunity to accomplish at their jobs.

Marketing Analytics is a multifaceted but often misunderstood practice. Here’s an example day to highlight the diversity of the role.

11/18/2019

The increasing automation of marketing decision making will shift marketing decisions made by managers from the short run, the tactical, and the maintenance of the established to the long run, the strategic, and the launch of the innovative.

The increasing automation of marketing raises questions—and concerns—about the future role of marketing research (MR) and its traditional practitioners. As routine consumer decisions are automated, feedback and insights traditionally delivered by a separate MR function will be “baked into” a...

10/29/2019

Today’s connected consumer is changing the traditional relationship between sellers and buyers– and thus the role of Marketing Research and its integration with other functions in the organisation. Read more: https://www.researchworld.com/follow-the-data-to-the-future-of-marketing-research/

10/22/2019

There is an increasing need to interpret data science into actions that drive change or fix problems.

Hiring data translators isn't easy—they're so rare that recruiters have started calling them "unicorns." Where do you find them?

10/02/2019

The jobs of the future will depend on emotion and context.

03/23/2019

Join us 1 week from today to hear from some of the leading data analytics experts in the world, at the Smith Analytics Consortium's 3rd Annual Thought Leadership Conference in Van Munching Hall. Learn more here: http://go.umd.edu/smithanalyticsconf

03/09/2019

Are you using analytics to drive business? Hear from Smith's nationally ranked faculty and industry speakers from Deloitte and Merkle at the 3rd Annual Smith Analytics Consortium's Thought Leadership Conference. Be there March 29 at Van Munching Hall. http://go.umd.edu/smithanalyticsconf