12/02/2013
Smith 's Career Trek!
The official page from your GMA friends at Robert H. Smith School of Business All are encouraged to join in the conversation!
In addition to news and events related the the GMA, this page is an open forum to discuss all things marketing.
12/02/2013
Smith 's Career Trek!
First year and Second Year GMA members,
"How to Ace the Marketing Interview workshop with Randy Bangs" is this Saturday! We strongly encourage everyone interested in marketing to attend this workshop.
It is a great opportunity to get prepared to the marketing case questions for first years and to brush up the skills for second years before the interview season starts!
Hope to see you all this Saturday!
GMA
03/06/2013
Great tips on how to make your elevator pitch more interesting and reel people in!
Your Elevator Pitch Stinks. Here's How to Fix It The old, boring elevator speech is dead. Finally. Use these four tips to create a pitch that doesn't sound like an outdated sales speech.
12/01/2012
Thanks to Campbell Soup Company for hosting 1st year MBA students for a day in the life of a Brand Manager. We had a great time and the day was very informative!
Get ready for more promoted tweets and sponsored news feed stories as native social media advertising is projected to double by 2016!
Social Media Ads Go 'Native,' Will Hit $9.2b by 2016 BIA/Kelsey report predicts the market will double
09/21/2012
09/20/2012
09/12/2012
Just too cool - disruptive innovation anyone? http://www.fastcodesign.com/1670753/this-9-cardboard-bike-can-support-riders-up-to-485lbs?partner=newsletter
This $9 Cardboard Bike Can Support Riders Up To 485lbs Izhar Gafni has designed award winning industrial machines for peeling pomegranates and sewing shoes. He’s also a bike enthusiast who’s designed a lot of carbon fiber rigs. But one day, he’d heard about someone who’d built a cardboard canoe. The idea drilled its way into his consciousness, and ultim...
09/12/2012
What do you think of this polling? And the results... http://m.washingtonpost.com/lifestyle/kidspost/gi-joe-transformers-among-favorite-toys/2012/09/11/64d0a042-fc1c-11e1-8adc-499661afe377_story.html?wpisrc=nl_headlines
G.I. Joe, Transformers among favorite toys Do you have a favorite toy? It may be on this list.
05/09/2012
Do you use mobile coupons? Let us know what you
Geofencing: Can Texting Save Stores? Dozens of companies are trying to get into the geofencing business—sending out mobile coupons to nearby shoppers. But so far the hype is bigger than the actual use.
04/18/2012
New Product Development Folk - Who can identify the customer need??
[email protected]" rel="ugc" target="_blank">http://www.urbanoutfitters.com/urban/catalog/category.jsp?id=M_LEVISCOMMUTER&cm_mmc=broadcast-_-Q12012-_-120418levisCommunity-_-banner1&cm_lm=[email protected]
04/16/2012
Marketing. Innovation. Company Culture. Check it out!
http://bits.blogs.nytimes.com/2012/04/15/disruptions-innovation-isnt-easy-especially-midstream/?ref=technology
Disruptions: Innovation Isn't Easy, Especially Midstream Why could a small start-up build Instagram, a photo app, and sell it for $1 billion while companies like Eastman Kodak, steeped in photography and the emotionalism of photography, could not? Culture got in the way.