Forum for Healthcare Strategists

10/31/2025

In the final episode of , Skip Hidlay, Chief Communications & Marketing Officer at The Ohio State University Wexner Medical Center, shares how authentic, fact-based storytelling helps healthcare brands cut through the “sea of sameness.” Learn how his team builds trust and differentiation through stories that inform, inspire, and connect. bit.ly/3X4Az3e

10/29/2025

Nathan Ziegler, Ph.D. of CommonSpirit Health joins Chris Boyer in Episode 7 of to share how an equity-first approach can close care gaps and strengthen communities. From rural broadband to urban food insecurity, he highlights why true healthcare impact starts with listening to every voice. bit.ly/3Jc4IKS

10/23/2025

In Episode 6 of , Ellen Dalton of VillageMD shares how value-based primary care can reshape aging in America. From personalized “Stay Well Care Plans” to integrated care teams, she outlines what it takes to keep patients healthier and out of the hospital. https://bit.ly/42UOQDb

10/21/2025

Brian Carlson of Vanderbilt University Medical Center joins Chris Boyer in Episode 5 of Live From HMPS25 to share how marketing and patient experience work hand in hand—from shaping perception to improving operations. His message: everyone owns the experience. https://bit.ly/49eWcFk

10/16/2025

In Episode 4 of , Salesforce’s Ben Seyden shares how healthcare organizations can use data-driven personalization to create seamless, patient-centered experiences. From unifying EMR and behavioral data to leveraging AI for smarter engagement, Ben explores how purposeful tech and actionable data can transform relationships across the care journey. https://bit.ly/48Em8dr

10/14/2025

On the next episode of , Former Microsoft exec and Healthcare Nation author Tom Lawry joins Chris Boyer to cut through the AI hype. He explains how AI can empower healthcare professionals, and why upskilling across every level is key to delivering truly personalized, human-centered care.

Recorded live at HMPS25, former Microsoft executive and Healthcare Nation author Tom Lawry unpacks how AI is reshaping healthcare. While AI has existed for d...

10/07/2025

Recorded Live from in Orlando, host Chris Boyer sits down with Keynoter Amber Mac to break down how AI can support—not replace—healthcare teams. With empathy and purpose at the core, she shares why tech should serve your mission, not the other way around. Don’t miss this conversation on putting people before platforms.

02/25/2025

Celebrate 30 Years of HMPS!

Get ready for the best Healthcare Marketing & Physician Strategies Summit (HMPS25) ever! From April 29th – May 2nd, in Orlando, FL, 900+ healthcare marketing, communication, digital, strategy, and physician liaison executives will come together for the premier forum focused on innovation, collaboration, and industry insights.

Join healthcare leaders including Daniel Fell, Pamela Landis, Suzanne Hendery, Ahava Leibtag, Jeremy Rogers, Crystal Broj, Kim Fox, Jamie Gier, & Don Stanziano. Don’t miss this opportunity to explore the latest trends, gain insights from industry leaders, and network with your colleagues.

Register today! https://www.healthcarestrategy.com/summit/

02/04/2025

And just like that, 30 years have flown by!

We are the Forum for Healthcare Strategists, the proud sponsor of healthcare’s leading Marketing, Communications, Digital, Strategy, and Physician Strategies Summit. What began as the Customer-Based Marketing Forum has evolved into the Healthcare Marketing & Physician Strategies Summit, now attracting over 900 attendees each year.

As the industry has transformed, so have we. To stay ahead in an ever-changing healthcare landscape, we partnered with The Solutions Group (TSG) to refresh our brand—aligning it with our forward-thinking mission. Our new visual identity reflects our commitment to delivering innovative ideas, expert guidance, and actionable solutions for healthcare’s most pressing challenges.

A huge thank you to Jennifer Balas Sheeler and the TSG team for bringing our vision to life, and to Susan Alcorn for giving us the nudge to rethink our logo.

We honor our past and eagerly embrace the future. Here’s to the next chapter!