Ashley Gore - Ashley Does Courses

If you really want to save 💸, you’ve gotta look at THIS.

Onboarding.

First impressions are everything, and if a member is confused on where to go or what they even have access to, they’re donezo.

So when this client said multiple people had left citing “confusion” as a reason, I instantly knew what to focus on for our Power Hour Audit.

During the hour, I:
👉 Analyzed her current welcome email sequence
👉 Went through her onboarding course
👉 Created a new, clear purpose between her welcome emails + onboarding course
👉 Developed automation-based emails that work with her plan that help propel members forward
👉 Recommended what to add, get rid of, and tweak to retain members
👉 Wrote 4 pages of in-depth notes to deliver
👉 Filmed a walkthrough video to showcase the most important findings

All for $249. With this client’s membership being $700 annually, I am confident I just saved her a minimum of thousands. 💪

💬 Want me to deep dive YOUR membership for an hour? Let’s chat. Only ✌️ more spots open for October!



Stop prioritizing the sale but not the experience. 🫢

Here’s the truth: most creators spend all their energy on the offer but forget the most important part… how the heck you’re going to sell them on what they already bought. 🤔

A strong onboarding experience should:

💡 Start with a single welcome email that has one job–to help them log onto the platform

💡 Make them feel confident navigating your community or course

💡 Set them up for success and know where to go for help (and how to troubleshoot themselves first)

💡 Include both quick wins and personal check-ins, one at a time

When you skip this step, you’re not just leaving people confused… you’re losing retention, engagement, and referrals. 🚫

Think of onboarding as your member’s first impression—and the secret to long-term success.

👉 Founders: does your onboarding process pass the test, or is it time for a refresh?

Hi, I’m Ashley. 👋 I’m the only person I know (literally) that focuses on setting up online business owners for success with learning-based offers like group programs, online courses, & membership communities.

Follow along to set yourself up for success. 🫶


You built an amazing community, so why does it feel like constant damage control? 🚨

Automate these messages to engage & retain members:

💡 Welcome + onboarding directions: New members join excited, then get lost in the first 48 hours because they don’t know where to start

💡 General beginning of membership check-in: Week 2-3 is when most people decide if they’re staying or going—catch them before they mentally check out

💡 Event reminders: People forget. Even your most engaged members need those gentle nudges to show up
💡 Milestone celebrations: Recognizing progress keeps people motivated and feeling seen in your space

💡 Renewal reminders: Stop losing members to expired cards and forgotten payments—automate the awkward money conversations

💡 Engagement nudges: That quiet member isn’t necessarily unhappy—sometimes they just need permission to participate

💡 Inactivity check-ins: Reach them before they ghost. A simple “miss you” message can bring people back
Stop playing community whack-a-mole. Set it, forget it, and watch your retention rates climb.

There are plenty I didn’t even mention. Any you would add? Or do you have a question about one I mentioned? ⬇️



Passive income = no work? Cute.

There’s no such thing as fully passive income.

Yes, courses and communities can absolutely give you flexibility, scalability, and freedom. BUT:

👉 They still need setup, updates, and care.
👉 Your students or members still need to be supported.
👉 Retention doesn’t happen on autopilot.

Think of it like gardening—you can set things up so your business grows while you’re not constantly “on,” but if you never water, prune, or tend to it… things die out.

So don’t let the myth of “zero work” stop you. Instead, build learning-based offers that work with you, not without you.

And good thing you found me, because I’ll show you how to do it right here. Stick around for more. 🫶



The Skool hype is real—but is it right for YOU? 🤔

Everyone’s jumping on Skool lately, and I get why. It’s simple, affordable ($9/month!), and has that social media feel your mobile audience craves.

But here’s what they’re not telling you:

💡 Perfect for: Community-first creators who want simplicity over customization

💡 Skip it if: You need advanced automations, heavy branding, or complex member journeys

💡 Reality check: Simple can be limiting when you’re ready to scale

Circle and Mighty Networks still win for advanced features, but Skool nails the “easy button” approach.

Stop choosing platforms because they’re trendy.

Choose what fits your actual needs and growth plans.

What platform should I review next? Do you use Skool? Let’s hear it! 👇