Realtors Property Resource (RPR)

Realtors Property Resource (RPR) We're a National Association of REALTORS® member benefit called Realtors Property Resource® (RPR). To our Valued REALTORS®, we pledge to:
1.

The RPR Pledge
Empowering REALTORS® Everywhere

At RPR®, we believe educated, empowered and successful REALTORS® are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR®, make profitable, well-informed decisions for you and your clients. Central to our approach is what we call the RPR Pledge—a set of guiding principl

es that remind us of the importance of what we do and whom we serve: REALTORS®. Provide technologies and solutions that put the power back into the hands of REALTORS®.

2. Consistently improve our systems and products in ways that solidify and strengthen your market value.

3. Deliver robust and detailed data sets designed to support your professional expertise.

4. Offer an unparalleled assortment of user-friendly and customizable client-friendly reports.

5. Work with your best interests in mind, with integrity, accountability, and out-of-the-box thinking.

Let’s settle this one with a vote. 👇When the perfect comp doesn’t exist, which factor are you more willing to compromise...
09/03/2026

Let’s settle this one with a vote. 👇

When the perfect comp doesn’t exist, which factor are you more willing to compromise on?
👍 Like = Team Proximity
❤️ Love = Team Similarity

Cast your vote, then make your case in the comments. We have a feeling there’ll be some strong opinions on this one. 😏

Share this with a co-worker who’ll have opinions too…

One client wants a PowerPoint. Another wants a one-page summary. Someone else prefers a quick email. Good thing the RPR ...
09/02/2026

One client wants a PowerPoint. Another wants a one-page summary. Someone else prefers a quick email. Good thing the RPR Commercial Trade Area AI ScriptWriter speaks several languages… rpr.me/commercial-conversations

Every agent has met the buyer whose “must-have” list is really more of a “must-have-everything” list. 😅 RPR can’t make t...
09/01/2026

Every agent has met the buyer whose “must-have” list is really more of a “must-have-everything” list. 😅

RPR can’t make the perfect house appear, but hyper-local market data can help turn expectations into productive conversations.

Get the market data you need to bring a little reality to the convo… rpr.me/market-trends

New to real estate? You're not alone and you’re not expected to know everything on day one. That's why we created “Winni...
08/31/2026

New to real estate? You're not alone and you’re not expected to know everything on day one.

That's why we created “Winning Wednesdays”: a free, four-week webinar series built to help new agents learn RPR, ask questions and build confidence one session at a time.

Save your spot now! rpr.me/winning-wednesdays

A listing only tells part of the story. Previous sales, price changes, ownership history, neighborhood trends... it's th...
08/30/2026

A listing only tells part of the story. Previous sales, price changes, ownership history, neighborhood trends... it's the details behind the details that help you answer client questions with confidence. See how RPR helps you connect the dots before your next convo… rpr.me/property-story

You booked the listing appointment. Now what? Do the prep that builds real confidence. Here's a simple RPR game plan to ...
08/29/2026

You booked the listing appointment. Now what? Do the prep that builds real confidence. Here's a simple RPR game plan to help you walk in ready and leave a lasting impression… rpr.me/listing-appt

Coffee? Check. Phone? Already checked it six times. ☕📱😂And somehow it’s not even 9AM yet. Where do you land on the morni...
08/27/2026

Coffee? Check. Phone? Already checked it six times. ☕📱😂

And somehow it’s not even 9AM yet. Where do you land on the morning phone-check meter?

Have a colleague who’s already on check #27? Send this their way.

Today, we celebrate the women making an impact across every industry—including real estate—and the work that continues t...
08/26/2026

Today, we celebrate the women making an impact across every industry—including real estate—and the work that continues to create a more equitable future for all.

No agent looks forward to this conversation. But when it's backed by local market data, not opinions, it becomes a whole...
08/25/2026

No agent looks forward to this conversation.

But when it's backed by local market data, not opinions, it becomes a whole lot easier.

That's where RPR comes in. Use it to get the market insights that help sellers understand the "why" behind the recommendation. rpr.me/market-trends

No pressure. No "too basic" questions. Just practical RPR training designed specifically for new members. Join us for fo...
08/24/2026

No pressure. No "too basic" questions.

Just practical RPR training designed specifically for new members.

Join us for four free weekly sessions where you'll learn the essentials, get comfortable with the tools and leave ready to put RPR to work.

Sign up now! rpr.me/winning-wednesdays

Address

430 N. Michigan Avenue
Chicago, IL
60611

Telephone

+18779777576

Website

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