We're a National Association of REALTORS® member benefit called Realtors Property Resource® (RPR). To our Valued REALTORS®, we pledge to:
1.
The RPR Pledge
Empowering REALTORS® Everywhere
At RPR®, we believe educated, empowered and successful REALTORS® are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR®, make profitable, well-informed decisions for you and your clients. Central to our approach is what we call the RPR Pledge—a set of guiding principl
06/02/2026
Every agent knows this pricing moment: “But Zillow says it’s worth more.”
That’s when the conversation needs to shift from an online estimate to real local context.
RPR helps agents compare comps, review market activity and explain the story behind the number, so sellers can see why pricing strategy matters.
Use the data to turn an awkward pricing conversation into a clearer one. rpr.me/cma
06/01/2026
Happy Pride! Here’s to building communities where everyone feels welcome, supported and respected.
05/31/2026
Every client interaction has that moment… when they ask something and you either have the answer or you don’t. This breaks down 17 of those moments—and how to use RPR to be ready for every single one.
The 17 Moments That Decide Who Gets the Deal The agent who wins isn't the one with the most tools. It's the one with the right answer at the right time. Here are 17 of those moments…
05/30/2026
🔎 Those who search smarter… sound smarter!
Join this webinar to learn how RPR helps agents research properties, analyze markets, apply filters and zero-in on the information clients care about most.
Save your spot now! ⬇️ rpr.me/research-webinar
🗓️ Date: Wed, Jun 3rd
⏰ Time: 11:00 AM CDT
05/30/2026
Ever get hit with a client question mid-showing and think, “Umm…”? AI Property Insights has your back! Tap once in the RPR app and get smart, client-ready answers to keep the convo moving like a pro.
RPR’s AI Property Insights: What it is and When to Use it Turn property data into instant talking points with AI Property Insights in the RPR app. Get client-ready summaries in seconds and deliver them right when it matters.
05/29/2026
What if your website actually brought you warm leads? K**a Burton uses RPR to turn market data into content, conversations and clients. It’s simple, smart and something you can start doing today. See how she does it…
How one Broker-Agent Turns RPR Into a Business Engine See how Broker-Agent K**a Burton uses RPR to turn market data into content and generate leads through dynamic reports, AI tools and data-backed insights.
05/28/2026
Still only scratching the surface with RPR?
This webinar is your shortcut to the tools, workflows and reports agents use to research faster, impress clients and stay productive from anywhere.
Think of it as your “work smarter” starter pack! rpr.me/new-to-rpr
🗓️ Date: Tue, Jun 2nd
⏰ Time: 1:00 PM CDT
05/27/2026
Just because you’re new doesn’t mean you’re not dialed in! With RPR on your phone, you’ve got instant answers, pricing power and market insights at the ready. So you show up sharp and ready, no matter where you are. rpr.me/new-agent-app
05/26/2026
Longer days.☀️Smarter skills!
RPR’s June webinar lineup is loaded with practical ways to build confidence in the field, create stronger client conversations and put AI, market trends and mobile tools to work for your business.
Which class are you jumping into first? rpr.me/webinars
05/25/2026
Memorial Day is a time to pause, reflect and remember those who gave their lives in service to our country.
We honor their sacrifice today and always.