Legal Marketing Association - LMA International

Put the competitive edge into your legal CI strategy. Join LMA’s CI SIG on June 9 at 11:00 AM CT for a practical discussion on building a credible competitor list—and, more importantly, activating it to drive go‑to‑market strategy, differentiation, cross‑selling, and smarter pursuits.
Move beyond collecting data and start using competitive intelligence as a tool for growth: https://bit.ly/3RCP2UM

How do legal marketers enhance search visibility as users are being served AI-powered answers to highly specific questions? That’s where answer engine optimization (AEO) comes into play. In a recent Strategies & Voices article, Merc Smith explains how to ensure your firm is referenced by AI to reach users even without a website visit. Learn More: https://hubs.li/Q04hSZ8P0

The conference recordings are here! Access some of the most impactful moments from this year’s event.

Full-Conference Attendees: You have complimentary access to the LMA26 full recordings bundle — Recordings bundles will be automatically added to your MyLearning account (no code needed!). Log in today and start exploring: https://hubs.li/Q04hSTDp0

Non-Attendees: To purchase the conference recordings, log in to your LMA account and add individual sessions or the bundle to your cart. You can create a guest account if you don't already have an LMA account: https://hubs.li/Q04hT5F90

Join LMA’s next Body of Knowledge (BoK) Beyond Borders webinar, Beyond the Prompt: How to Leverage AI Tools to Clean Contact Data for Firm Marketing, Events, BD, and More, on Wednesday, June 10 at noon CT to learn how firms are using AI tools to improve data quality, streamline workflows and support more effective outreach. Register Now: https://hubs.ly/Q04hT0CT0

Join Kate Harry Shipham, CEO & Founder of KHS People on May 28, for an LMA CMO SIG-–exclusive conversation on building and sustaining high-performing marketing teams — plus peer exchange with fellow law firm CMOs. Register now: https://hubs.ly/Q04hT08W0

Learn from leaders at the forefront of AI search. Crystal Breede (Huffman & Huffman) and Bobby Steinbach (MeanPug Digital) break down what AI-driven search means for B2C law firms and how to adjust your digital strategy to stay visible. Join us May 27: https://hubs.li/Q04hc4L40

How are law firm CMOs scaling teams while keeping talent engaged and aligned with firm growth? Join this LMA CMO SIG exclusive peer discussion on May 28 at noon CT for a candid conversation on talent development, mentorship, and building high-performing marketing teams for the future.
Register now: https://hubs.li/Q04hDnPB0

At LMA26, inspiration showed up in candid conversations, thoughtful questions, and moments that challenged attendees to rethink how they lead, connect, and create impact in their organizations. The latest Strategies & Voices article highlights attendee takeaways and ideas that can help shape priorities, perspectives, and conversations across the legal marketing community in the months ahead.

https://hubs.li/Q04gZFSf0

AI is rewriting the rules of how clients discover law firms—and staying visible now requires a new playbook. Join the LMA B2C SIG for an engaging, practical session on optimizing your website for AI‑driven search, complete with a clear checklist and real‑world examples you can put to work immediately. Join us May 27 at noon: https://hubs.li/Q04gZX460

What does it take to move from AI experimentation to real organizational advantage? Join us May 21 for a leadership‑focused conversation on building an AI‑literate culture, featuring Wendy Bernero, Phillip Greer, and Amy Shepherd sharing practical insights on governance, workflows, and measurable business impact. Register now: https://hubs.li/Q04gZYhN0