Portico Research

I try to shop without buying plastic. It’s getting harder.

Now What? #8 What Motivates TikTokers? (Sep 10, 2020 093021 AM CDT) TikTok is on fire during the pandemic -- why? It is social media on steroids. Its' algorithms drive trends and followers: help you be seen, or simply tickle a friend -- all more important during a ti

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Now What #7 Hard Times Shopping Secrets (Aug 25, 2020 060418 PM CDT) Caroline Gibbons and Scott Moshier, two professional ethnographers, take a look at three personal motivations for shopping during the pandemic. Essentially people are shopping to: "make the best of

Check out our podcast about going back to life/wave 3!

Now What? #6 Wave 3/Half Baked (Jul 29, 2020 121739 PM CDT) In this episode of "Now What?", Scott and Caroline from PortiCo Research, share their perspective of "wave three" of the pandemic and how recent attempts to get back on track can feel unsatisfying. T

PortiCo: Now What? #1 - Gen-Z Now WHAT? Gen Z's Resilience Surfaces in the Pandemic! PortiCo Research has been asking around and we have some answers for you. Gen Z: Is not as generally distressed as you might imagine. The gen

https://soundcloud.com/user-650931061/gen-z-with-scott-may-5-2020-031952-pm-edt-1

NOW WHAT? Gen Z's Resilience Surfaces in the Pandemic
"Finally, I have permission to stay at home, learn a language and stream Netflix," explains a 22-year-old who is working at home for his first job after college.

Gen Z is not as distressed as you might imagine during this pandemic. The generation that can take anxiety to the next level is actually, in some ways, more comfortable now.
We’ve been talking to Gen Z to get a sense of how they’re managing, and many describe how they seem to have been groomed for this type of disaster.

They never expected the world to be easy or to work for them, so they’re not in shock or surprised. And despite the pandemic, many continue to feel they are doing OK, it's just the world that is sadly in danger.
They’re actually feeling useful and engaged: taking on household tasks, looking out for their parents, developing their talents, etc. Even those changing course (with school, work, relationships, etc.) are being pragmatic and taking their best steps forward.

Listen to cultural research experts Caroline Gibbons and Scott Moshier as they discuss how Gen Z is taking on the pandemic.

I made a bunch of calls today, some with family, old friends and new -- a few were long interviews...here are several quotes I found interesting. I am taking my quarantine seriously and will keep posting as long as I can:)
Thanks, Caroline

Thoughts on Quarantine:
Father in Northern Italy: "We don't have to work so hard, we have time with our children, and we have have the best dinner conversations of our lives. Maybe life will be more like this after we get over this."

From a Gen Z student in Philly: "I spend so much time in my room studying that I hardly feel any different. Yeah, I don't go to class, but I am alone, studying...really not that different."

From a Chicago Empty Nester: "My husband and I don't do this pandemic thing well. Being quarantined together is not good for us! I had a horrible mental health day today. And it's so hard to cheer yourself up!"

Thoughts on being infected:
Millennial Ski instructor from Utah: "I think I was exposed, we probably all were, I often carry the young students down the mountain -- one girl was crying on the chair lift and snot was flying, I helped her wipe her tears..."

Millennial Mom: "I am keeping a journal, I want to keep my memories -- for my daughter too, she doesn't understand. Hopefully we can read back someday. And learn from this -- whatever is ahead."

One friend who is feeling short of breath is trying to stay positive and says she feels like this dog when she is alone!

What do you want to know?

I’m interviewing folks around the world starting today!

Hope to bring wisdom and inspiration!

Two American college students expand thier families in Rabat/study abroad is changing our world views

Shopping in the Rabat Medina is social, alive and colorful...hard to imagine Amazon taking over here!