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Scholarship contest alert!

Thanks to two very generous industry professionals, we have 2 scholarships available for our Pop Culture Engineering 5-Week Workshop.

To apply, like and share this post on your story, then DM us your response to this question by June 18th. We’ll choose the 2 winners based on the best answers!

Scholarship Question:

Choose a recent pop culture moment and a specific brand that you think could align with it. In 200–300 words, describe a campaign the brand could launch in response to the moment and the target demographic it would work for.

Pop Culture Engineering
Meets Thursdays for 5 weeks from 6:30–8:30 PM ET
Class dates: July 16–August 13
Value: $500
Taught by the incredible Juan Diego Guzman Guzman, ECD and Founder of humans2humans.

View more about the workshop here:
https://lnkd.in/gj7En2u9

NYC agency tour was a 10/10. ✨

Got to visit VML, Grey, and Ogilvy, plus catch up with our old friend . Huge thanks to everyone who welcomed us in and gave students a real look behind the scenes.

Also very excited to be partnering with VML for our pitch class this spring. Big things coming. 👀🔥

This was a cool one. book180 left 's Executive Creative Summit inspired and even more hopeful about continuing to foster the next generation of creatives.

One theme came up again and again from incredible industry leaders: adapt faster than disruption. AI is an instrument for storytellers. We have to work toward reaching our flow state. And now, more than ever, we need to mentor junior creatives.

And major bonus was finally meeting IRL!

Thank you for such an insightful conference!

Ditch the boring templates everyone else has and learn how to develop a website that looks and feels unique to YOU.🤩

If you’re wanting to learn how to navigate building a website that works how it should, sign up for our Website Development workshop with Heather Schwartz — Creative Director at Health & Wellness Partners. For five weeks, you’ll learn how to build and launch a portfolio using platforms like Squarespace, and how to structure your site for clarity and impact. This isn’t just a how-to tutorial — you’ll cover the art of a killer homepage, seamless optimization, and project pages that actually tell a story. Beyond the template, you’ll dive into the details that can make your site unique like typography, pacing, and subtle interactions that keep people engaged. If you’re new to building websites, this class will also provide tips in light, practical coding that will help you craft a more custom look without overcomplicating things. After the five weeks, you’ll have a clear direction for your site and the knowledge to bring it all to life!

This workshop is perfect for anyone needing to revamp their personal website or build one from scratch. Link in bio to sign up for Website Development, starting on Friday, July 17th at 6:30pm ET!

Take your designs from the screen to the shelf. ✨

In our Packaging Design workshop, Gina McKinna — Freelance Brand & Packaging Designer — you’ll explore how brands come to life in the real world, focusing on packaging as both a branding tool and a surface for storytelling. You’ll translate strategy into structure using design, materials, typography, and form to create iconic designs that stand out in a crowded market. By the end of the 5-week course, you will have developed a fully realized packaging concept, from visual identity to form factor, that could not only live on a shelf, but dominate it.

Ready to unlock your packaging design potential? Whether you’re a seasoned creative looking for a new challenge, a recent grad wanting to hone your design skills, or a career changer ready to discover a new craft, your portfolio will thank you for signing up! Head to the link in bio to save your spot for Packaging Design, starting on Thursday July 16th at 6:30pm PT!

Stop treating pop culture like a trend report and start using it as your creative fuel. 🚀

In our Pop Culture Engineering workshop, Juan Guzman — Founder and Executive Creative Director of humans2humans Miami — will teach you how to turn nostalgia, identity, and shared experiences into emotional infrastructure that will shape your creative thinking. In this workshop, you’ll dive into the 7 pillars of culture to build ideas that actually stick and leave with a fresh, relevant campaign that’s rooted in pop culture. summer workshops are perfect for anyone, whether you’re a recent grad, career changer, or pro looking to sharpen skills and build a new book piece.

Ready to create something people actually care about? Hit the link in bio to snag your spot for Pop Culture Engineering with Juan Guzman, starting on Thursday July 16th at 6:30pm ET!