Amir Syed

Realtor: “I have to refer 3 lenders”

Loan Officer (you): “When I have a referral for you, can I refer you alongside two other Realtors?”

…and let the stuttering begin.

If you’re tired of hearing that objection and need help overcoming it…

Read this:
and
Exactly what to say, when to say it, how to say it, and SLAY it.

I have made over 50,000 cold calls in my career.

You’ll be hard-pressed to find anyone better script, sense, and sequence sales conversations than me.

After dropping out of school, I used to be ashamed of being a mortgage telemarketer.

But sales saved my life.

It helped me attract my wife, meet incredible people, and to win many transactions.

I'll help you become buy-lingual as well.

On Tuesday, 10/8, I am going live, unscripted, and unfiltered, to overcome any objection you struggle to handle.

This complimentary 60-minute masterclass will break record attendance of any masterclass I’ve hosted.

I am tired of seeing these scripting events or scripting “furus” or call center managers talk such a big game with their tired scripts.

Talkin’ it, but ain’t livin’ it.

Registration link in the comments section.

Words are free, but it’s how you use them that may cost you.

Let’s win.

My Modern Loan Advisor Tech Stack:

Content:

Typshare.co: written content frameworks)

ChatGPT 4.0: ideation

Education:

MBS Highway

Mortgage Currentcy

Lead-to-Closing:

Calendly: scheduling

Big Purple Dot: CRM

Encompass: loan “manufacturing”

Mortgage Coach: loan presentation

Lender Marketing Platform: showcase

Optimal Blue: loan pricing (the rate alert feature!)

Post-Closing:

MonitorBase: predictive alerts (and credit inquiry alerts)

Testimonial.to: video & text client reviews

myHomeIQ: database email marketing

Team:

Dashlane: password keeper

Loom: screen recording (training)

Slack: instant messaging and group chat

Trello: project management (project management)

Notion: knowledge management system (guidelines, etc.)

Email:

Boomerang: auto follows up on your non-replied emails!

Ablebits: email templates stored

I'd love to hear your thoughts and your stack: ⬇️

Men lie, women lie, numbers never lie.

I am directly coaching 20+ LOs with 30+ pipeline loans.

Every single one is hyper-focused on the process and executing what I direct them to do.

"Got it, I'm on it" type people.

Those are my type of people.

Specific shout-out to Michael Anselon Harrington for a monster week.

Results lag effort, always.

Loan Officer Compensation Laws:

Purchase Transactions: Salary
Refinance Transactions: Bonuses
Annual Mortgage Reviews: Residual
Owning Investment Property: Passive

Pay attention to this to get paid for a long time.

In the last 30 days, I’ve set 54 refinance consultation calls.

I leveraged the tool, Slybroadcast, and dropped a ringless evergreen voicemail to everyone with a 5%+ interest rate in my entire closed database.

Here is the script (feel free to steal):

“Hey! [1/2 second pause] It’s Amir, your mortgage guy!

I am reaching out because a lot of people are asking me about this recent Fed Rate cut and how it’s impacting mortgage rates and such.

I know the topic of mortgage rates dropping is all over the news, and unfortunately, there’s a lot of misinformation around it.
I want to make sure you are in the know about how this impacts you.

Let’s schedule a 15-minute call and I will help you determine if now is the right time to take advantage of all this or to wait.

I promise you it will be worth your time AND I'll also share 1-2 other strategies that could potentially help you save money.

Feel free to text me back here and we’ll get some time scheduled.

Thank YOU!"

^ Simple, do not leave more than a 20-second VM; and use enthusiasm, exclusivity, and enticement.

How to make the impact and income you want:

1. Increase value inside yourself

2. Illustrate your value to everyone

3. Increase your asks for the business

Do that daily for two years straight until it becomes your identity.

The game of business is to earn as much income as possible in the least amount of time while positively impacting everyone around us (constantly).

Read that again.

In my 20+ years as an entrepreneur, I have been around all types of Loan Officers.

I can quickly tell the difference between 5-figure, 6-figure, 7-figure, and even 8-figure LOs.

Most of the 7-figure and 8-figure LOs will level up and 10x their output in the next 5 years.

They are loving this market.

Many of the 5-figure and low 6-figure LOs will continue to blame the market, blame the company, blame the leads, blame the Realtors, etc.

Blame is lame.

I will break the exact strategy needed to earn 7 figures in 40 hours weekly at Fall GrowthCon '24.

See you in Dallas/Fort Worth on 10/11.

Be in the right room with the right people.

"How was your weekend? Did you work, or did you play?"

"Just checking in. Can you call me when you have a chance"

Let your "competition" keep saying that to Realtors on Mondays.

YOU, however, will learn how to curate dynamic, short, weekly (at minimum) email newsletters with one money-making, time-saving, and fun actionable tip for an audience of hundreds (if not thousands):

- Realtors,

- Homebuyers

- Homeowners

- Financial Advisors

- Whoever!

You will learn how to monitor the effectiveness of our email newsletters by understanding the following:

- Open rates

- Unsubscribe Rates

- Click-Through Rates

- Click-Through Open Rates

You will learn how to maximize:

- Subject lines

- Delivery times

- Curation techniques

- Content frameworks

Just to remind you: your audience on Social is rented, but your audience on email is owned.

And don't let your company own your attention with their wack-ass stock marketing templates they are sending on your behalf that nobody reads.

You go into your phone power hours on Monday much more confident after sending something of value in your email newsletters.

Omnipresent marketing.

You WILL not want to miss this.

See you on 10/11 in Dallas/Fort Worth.

Registration in the comments.

"Amir is great" is the new: "I am great!"

Social proofing (testimonials) is an accelerator to trust.

*A recent study found that increasing your online reviews from 10 to 50+ will increase your conversion by 33%.

I promise you that most leads organically referred to you are “pre-call stalking” YOU to see if there is any reason they shouldn’t trust you.

Here are 5ive proven steps for 5-star Google reviews:

BUT: before giving them to you, take a moment to time block one hour every Thursday morning (as a forever recurrence) to call every recently transacted borrower (from the past 7 days) from this day moving forward.

Agreed?

Cool, let's get your raving fans to cement their experience about you to hundreds of others:

1. Honor:

“It’s been so nice to work with you [name], and I can’t tell you how happy I am for you in your new home.”

2. Feedback:

“Overall, how did you feel about the entire process? What is one thing we did really well for you? [pause].

What is one thing we can focus on improving, if any? [pause].

3. Ask:

“Your endorsement would mean a lot to me. Would you be open to posting a really quick review on Google?” [pause]

4. Send:

“I can make it really easy for you. I’ll email you a quick link to my Google reviews page, cool?”

5. Gratitude:

“I know you have so many lender options and I never take any client for granted. I’m sincerely grateful you chose to work with [me/us]; thank you [name]."

Easy as doh, reh, me.

Go get your 50.

*Source: Smart Insights

8 mindset shifts that'll take you from struggle to success:

1. Failure = Feedback

Failing doesn’t invalidate you. It’s just a data point. Analyze it, adjust if needed, and make another attempt quickly.

2. No = Know

If someone says “no” to you, you benefit from it in two different ways.

First, you know the answer. Second, that person now knows who you are, and every subsequent touch point increases trust.

3. Trying = Triumph

If you try, you have a chance. If you don’t try, you have no chance at all.

That’s a cliche, but it’s true. Do first, learn second, persist always.

4. Give value = Get value

You won’t be very successful if all you do is ask other people for favors.

Instead, remember that smart people invest in themselves to be of value so they can give value.

5. Obstacles = Opportunities

Hitting a wall isn’t a bad thing. It tells you that the next level is getting close.

Work through obstacles. When you break through, opportunity presents itself, and growth is right behind it.

6. Bad = New

Being bad at something usually means you’re new and lack experience; bad is good.

The solution is to get experience. Show up, put in the reps, and get better.

7. Feedback = Fulfillment

Criticism and passive feedback (like getting ignored) often hurt people deeply.

But they shouldn’t. Feedback is shortcut fuel for your improvement engine.

8. Small wins = Big wins

Don’t think about winning life. Don’t even think much about winning this year.

Instead, think small. Win days. Win hours. Do that enough, and you’ll win for decades.

I hope one of these impacted just one person today.

The power of ONE word 🗣️

Study the below to go “above” in all your interactions:

Improve vs Repair:

“I have an excellent credit improvement company”

People don’t want to feel broken and the word repair insinuates that.

Request vs Pull:

“Let’s request and professionally review your credit together”

People want to feel their financial autobiography is not a “dirty” process, and the word “pull” is too aggressive.

And vs But:

“You are crushing it with your sales activity and can go next level by improving your conversion tactics”

People will anticipate your negation after a positive affirmation with the word “but”, bridge it with the word “and”.

Share vs Teach:

“I want to share with you all my 5 steps to successful homeownership”

People will feel more excited and inclined to hear what you have to say, talk with them not at them.

What vs Why:

“What caused you to not call our client back yesterday”

People will immediately and automatically have their guard up when hearing the word “why”, it’s accusatory.

Will vs Try:

“I will call you back by 5pm today”

People create so many weak commitments with such a powerless word like “try”, you’ve already created a back door.

Let’s vs You:

“Let’s consider doing it like this”

People will feel supported by their leadership as opposed to feeling isolated.

📣