10/29/2024
I'm considering hosting a very small and intimate "Speaker Training Workshop" at my home for just 6-8 people. If you love to help people and get paid really well doing so, keep reading.
The ability to speak and communicate your message is not only the highest paid profession on earth, I’m also a firm believer it's the most effective way to make the largest difference in the lives of others.
At my first speaking opportunity ever, I nervously got up in front of a room of 200 people, shared everything I knew about my real estate business, (I was flipping 60-70 houses per year at the time…) and thought for sure the audience would love what I was sharing enough to want to further their training and sign up for a future 4 day training event I’d put together.
This should have been a no-brainer. I was speaking in my own home town, to an audience that was already familiar with the amount of houses I’d flipped. For months before this first speaking gig, many people had already said they wanted to learn from me, so I thought for sure that getting them to attend (and pay for) a future event would be easy.
I couldn’t have been more wrong.
At the end of the presentation, I informed the audience of a 4 day training event I’d be doing a month later right in our home town - so they didn’t even have to travel to attend. I literally got a standing ovation from all of the information I shared.
They all knew what I was teaching about my business was legit because I had sold houses to many of the people in the room. And yet, when I finished presenting, absolutely nothing happened. I didn’t get one single signup. No one person … no event tickets sold. I stood there at the back of the room like an idiot waiting for people to sign up and no one did.
I was completely crushed. Devastated. I felt like the biggest loser on earth.
I’d seen other speakers come do what I thought I’d just done, and seen them clean house with signups. And I’m not trying to be arrogant, but I knew, even though I was a nervous wreck speaking, that what I shared was more relevant and better content than most of those speakers.
And yet no one signed up.
What I didn’t realize at the time is that teaching and selling are two entirely different things.
That being said, at the time I had a bad taste in my mouth about “selling” because so many of the speakers I’d seen who were “selling” made me want to throw up watching them.
Selling felt fake, cold, staged and icky to me. And yet I struggled with this because I really felt that if they would just come learn from me, I could legitimately show them some things that would really help benefit their lives and businesses.
As much as I wanted to give up, (and almost did) I knew just I couldn’t.
My first few years of speaking were a lot like that first experience. I was learning from my mistakes, and continuing to make a lot of them. I thank God to this day so many people kept giving me second chances even though I repeatedly failed. That first few years was tough, and I also wasn’t making any money learning that way.
Fast forward 17 years.
Today, I’ve had the privilege of learning so much from that pain. I’ve since sold more than 8 figures of product, training and coaching from stage, webinars, presentations, podcasts, coaching and masterminds. I’ve had the privilege of speaking on some of the biggest, most well respected stages in the country.
I had to drastically change what I was doing, and what I my limiting beliefs were about sales.
Today I have a very different belief. I genuinely feel that if you have a product or service that is REALLY good, (or even if you don’t have a product yet, but you believe you have something of value to offer the world) you owe it to yourself and to your audience to learn how to get them excited about becoming a part of it. You MUST learn to sell it.
Without the ability to sell, you have no business. You also have very limited influence.
At that first presentation, my inability to influence the audience to pull out their wallets and pay for my future event robbed me of the ability to really have an impact in their lives. It did this for two reasons.
First, it’s impossible to teach EVERYTHING you know in a 60 or 90 minute presentation. No matter how much I wanted to, it’s simply not possible to communicate to the audience everything I’ve learned in my business in that short of a time period. Certainly not to the point where the listeners could duplicate the results.
Second (and I also learned this the hard way,) if they didn’t actually pay for the training, product or service, the likelihood of them actually implementing what they’ve learned would be diminished by a factor of at least 100.
I initially hated the idea of “selling” so much that I tried to give away what I was teaching. The truth is though, even if you’re giving away something for free, you have to convey why they should even want your free stuff. No one wants free junk. (Even if I’m giving something away, I have to “sell” people on why they should even be interested in implementing what I have to give them. If I don’t, no one takes any action.)
That’s when I learned the fact that if I want to really make a difference in peoples’ lives, I have to learn to master the art and science of selling. I just didn’t want to do so in a way that made others feel “icky.” (myself included)
We all know that guy or gal…. the one that’s constantly “pushing” their stuff on you. The used car salesman approach. I’m not talking about that.
I’m talking about being able to convey your message in a way that doesn’t change who you are as a human being.
I’m talking about being yourself, but also knowing the strategy it takes to get people literally throwing their credit cards or cash at you, eager to be a part of whatever it is you’re offering them.
I’m talking about sharing your story in a way that inspires people to be a part of your tribe.
When you learn how to do this properly, you don’t have to feel bad about it - not one bit. If you really have a heart to help people, this is what it takes to help them. They must have some skin in the game, and if you do this correctly, not only will you be able to truly make an impact, you will also be handsomely rewarded as a result.
And the good news is, you don’t have to have any experience to pull this off. Heck, you don’t even need to have a product to sell yet. I’ll show you very specifically how to do this, even if you’re scared to death to speak.
I’ve taught everyone from the newbie with no experience to men and woman who’ve been speaking 20+ years and are already selling well. I don’t care how good you are, or think you are, you can always improve.
If this sounds like something you would like to master, I’d like for you to consider joining me and a very small handful of others to come to my home for my 2 day Speaker Training Workshop.
If I do this, this event will be very small, very intimate, (limited to just 8 people) and I’m going to keep it that way for a reason, so that we can dive deep with each of you and really hone in your message and your results.
By the way, this is far different than what I normally do. My last event like this had 122 people in the audience.
At the training, I’ll show you step step the exact formula I’ve used to not only get results like this for my own sales, but have been able to duplicate those results for some of the most respected names in our industry - all based around the art and science of selling from stage.
Some of the people that have attended this event over the years were newbies when I first started working with them. Some had been speakers far longer than me. Their results, however, speak for themselves.
Of course, this training also translates to sales of all kinds - one on one sales, selling on webinars, writing sales copy, podcast interviews.
But here’s what you’re not going to get from me.
What I won’t do is fill you up with a bunch of fluff. There will be no mind manipulation, no NLP (Nuero Linguistic Programming), no hype, no “say exactly this exactly how I tell you to say it,” no garbage…
…and I’ll never tell you that you need to become someone other than who you already are.
What I will teach you, however, is how to unleash even more of who you are in a way that empowers your audience and transfers enough enthusiasm to get them to act, act immediately, and become a part of your product, your coaching, your software, your “done for you service” or whatever other service you’re offering that can positively impact their lives.
If this sounds like you and you’re the type of person that does not want to spend years failing like I did - and you’d like to sleep well at night knowing you’re greatly and positively impacting the lives of others while making a killer income doing so, here’s what I want you to do next:
Step 1: Comment below with “tell me more.”
Step 2: If we decide to work with each other, since this is such a small event, I’ll even let you help me pick the dates so there’s no scheduling conflicts.
(I have a process for that and it’s simple. All you have to do is decide to come, and I’ll show you the rest.)
That’s it.
And if you know other people in which this fits the bill, share this to your FB page as well.
Finally, if you have questions that need answers before making a decision, reach out to me with a private message and you and we will schedule a time to chat. This conversation will be with me personally and won’t be outsourced to some dude who doesn’t speak english.
Last thought: Whether you get this kind of training from me or anywhere else, if you’re truly wanting to impact people and grow your business, you’d better get serious about learning the art and science of speaking and selling. The quality of other peoples’ lives are depending on it.
When you do, however, make sure you get training from someone who is already doing it better than you. Horrible advice and training is always available, but comes with a significantly higher price tag in the long run.
Hope to see you there.
Shaun
09/10/2024