Whetstone School Consulting

A little about CHA, school choice and selling to the new generation of parents

Chattanooga is a special place for many reasons, one of which is the vast selection of educational options which includes an impressive list of public and private school choices. These schools are great assets and blessings to our community and to many families. Families today have more choice than ever before regarding their educational options combined with more pressure than in past years regarding this all-important decision. They are looking for help.

Parents considering private school options should have very welcoming, clear, informative and smooth admissions processes. Parents today are also being pulled in many financial directions and this challenge for private schools is as great as ever. Parents considering private schools often feel some degree of stress and anxiety about the process and the upcoming outcome. Schools can help with this.

Affordability has replaced selectivity as the main issue for families. Private schools must work to better connect with the newest generation of parents so the value-added pitch can be delivered in the best possible fashion. This requires lots of adjustments from earlier ways of doing business for schools. It requires a new mindset for operational staff who work with prospective families, too. This is just one are where WSC can help schools work to achieve better, stronger outcomes.