19/04/2026
Mark Rober, a NASA engineer turned YouTube sensation with over 75 million subscribers, has spent his internet career making creative, silly, engaging science experiments for viewers, many of them young people.
His company, CrunchLabs, sells Build Boxes and Creative Kits to bring the fun home to kids. But underneath videos of swimming pools filled with Jell-O and Goalie Robots that can beat Cristiano Renaldo through the power of physics, Rober argues he’s introducing kids to real science.
“For the last 15 years, once a month, I’ve uploaded a free science or engineering video to YouTube,” Rober said in a TED Talk at TED 2026 in Vancouver, British Columbia earlier this week.
“And 16 billion views later, what I’ve learned is, I can’t teach you if I don’t have your attention. But if I can get your attention with something remarkable, well, now I have something to attach the learning to.”
He calls this method “hiding the vegetables,” by introducing “kids that grew up on YouTube and TikTok” to science, technology, engineering, and math, in fun, creative ways.
“It’s really boring if you make a video about the scientific method, but what’s not boring is if you make a video about a 15-ton Jell-O pool you can actually bellyflop onto. And in the process, I’mma sneak in all six steps of the scientific method.”
He noted he was inspired by his high school statistics teacher, Mr. Malloy, who used statistics lessons to predict a rival school soccer team’s penalty kicks.
→ Read the full story: https://www.goodgoodgood.co/articles/mark-rober-class-crunchlabs-science-curriculum/fbrss2
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