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Communication research shows that whenever you step up to speak, your audience's brain is asking two split-second questi...
10/03/2026

Communication research shows that whenever you step up to speak, your audience's brain is asking two split-second questions:

1. Are you capable? (Strength)

2. Are you on my side? (Warmth)

If you only project strength, you risk coming across as cold.

If you only project warmth, you risk being seen as ineffective.

Real, lasting persuasion requires mastering both.

Are you ready to improve your presence, your storytelling, and your overall message?

Join us for our last Influencing from the Front of the year!

Link in the comments. 👇

You can rehearse a script, but you cannot fake your nervous system.I've seen it room after room for over 24 years…everyt...
09/30/2026

You can rehearse a script, but you cannot fake your nervous system.

I've seen it room after room for over 24 years…everything the speaker said was perfect, and something still "felt off" to the audience.

MIT professor Alex Pentland's book Honest Signals explains what that "something" is.

His team used wearable sensors to measure how people interact and found an unconscious channel of signals that predicts a lot of what people end up deciding.

He calls these signals a "window into our intentions" and says they're hard to consciously fake.

He focused on four of them, each rooted in older parts of the brain and body:

• Activity: your energy level, which he ties to your autonomic nervous system. It goes up on its own when you're genuinely interested.

• Influence: how much your speaking rhythm shapes the other person's, which he links to ancient attention and orienting systems.

• Mimicry: the automatic copying of nods, smiles and gestures, thought to involve mirror neurons. In one salary negotiation study for example, mimicry alone accounted for almost a third of the variation in what the new employee ended up getting.

• Consistency: how steady your emphasis and timing are. He calls it a signal of a focused mind, and presenters who were more consistent came across as more convincing.

You may be thinking, "Roberto, can I control these signals with a lot of practice?"

Pentland says the smooth, steady part of your delivery comes from practice, the same way it does for athletes and dancers, so rehearsing is worth your time.

But in one of his studies, executives listening to business pitches were unconsciously reading how much each presenter believed in the idea, and no amount of rehearsal can script that for you.

That's why we built our Influencing From The Front program the way we did.

We start with you and your internal state, and then we work on the message and how you deliver it, so what your audience picks up on is real.

Join our next program, details at the link in the comments.

09/28/2026

When you do something completely stupid on stage and it actually works… (see video)

I don't recommend it, but it worked for me one time 😊

After 24 years and thousands of talks, sometimes I even surprise myself with the stuff I do…

One of my core beliefs is that if it's not working, I have to change my approach.

I was doing this talk and I wasn't getting the response I wanted from the group, and without planning it at all, I pretended to fall on the floor and take a nap.

Don't believe me?

Well, watch this video.

I know… not very professional, but it worked.

Why act like this?

At the end of the day, I'm all in for my audiences, and I know, based on 5,000 talks, that the more they participate and engage, the more they learn, and the higher the chances they'll implement the information and improve their conditions.

Maybe I didn't look very "professional," but the audience was all in to learn after that!

09/27/2026

Communication Quotes

09/26/2026

There are many ways to make your product, offer, or service more valuable in the eyes of the buyer, and one of them is telling a story.

There's a study called Significant Objects showing that a story can increase the monetary value of an object.

In 2009 two writers bought 100 cheap items from thrift stores and garage sales for $128.74 total, had a writer make up a story for each one, and sold them on eBay for $3,612.51.

Nothing about the objects changed except the story.

In this video I give you another example...

09/25/2026

Every time you speak, you contaminate people with your emotions.

The question is: with what?

In psychophysiology, this is called Emotional Contagion.

Research shows that highly expressive communicators act as emotional "senders."

Your internal mental state naturally leaks out through your vocal pitch, facial muscles, and posture, causing your audience’s nervous system to mirror you subconsciously.

If you carry fear, anxiety, or scarcity into the room, your audience catches it before your point even lands.

Now... if you step up grounded in hope, certainty, and empathy? They catch that too!

How you prepare your mindset before stepping onto a stage, entering a pitch, or leading a high-stakes meeting will drastically impact your outcome.

Communication starts in your head!

09/25/2026

A couple months ago I was speaking to a group of business owners, and at one point the whole room turned into a complaint session because they couldn't understand why their prospective clients were choosing this sh*tty product over theirs.

So I asked them how often they were actually out there talking about what they do, posting and speaking and telling their story, and the room got real quiet.

That competitor was just showing up and talking about their product more than anyone in that room was, and people buy what they keep hearing about.

If you're waiting for your quality to speak for itself, you've already handed the microphone to someone else.

Being great is where it starts, but making sure people know it is on you.

If you don't share your story, the marketplace will create one about you!
09/24/2026

If you don't share your story, the marketplace will create one about you!

09/21/2026

The power of storytelling



Have you ever met someone who's half pregnant?No, right? It doesn't work that way, you either are or you aren't, and spe...
09/21/2026

Have you ever met someone who's half pregnant?

No, right? It doesn't work that way, you either are or you aren't, and speaking works the same way, because when you stand in front of an audience you're either all in to serve those
people or you're not.

I've met a lot of speakers who are all in, who go the extra mile to lead and really are there to serve…

I've also met plenty who say they're all in too, right up until what's in it for them stops being big enough, and then they pull back or quit on the people in the room.

But when you fully commit to your audience, something kind of magical happens, which is that they commit to your message!

The cool part is that this kind of commitment comes from how willing you are to serve and from wanting to keep getting better at your expertise and your communication skills.

If you're the kind of leader who believes communication matters, check out our upcoming training in Atlanta, link in the comments.

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