10/02/2026
The reveal that brought happy tears!
Their faces at the reveal. This is why I love what I do. 🤍
For The Category I had the pleasure of bringing their new identity to life through merch, business cards, apparel, and launch-party merchandising.
Each employee received a beautiful tote filled with a hat, scarf, pen, matches, and stickers, then picked out their favorite T-shirt. Watching them discover every detail, and seeing Kat tear up, was such a highlight.
This was more than a merch reveal. It was a celebration of their evolution and the chapter to come. What a blessing to love what I do and help make moments like this feel special.
And because every project seems to inspire a new DIY, I made a stencil on my Cricut to add their logo mark to the Prosecco and macarons. A little extra celebration, right down to the last detail.
Kat, thank you for trusting me with this milestone. Winston, what a beautiful brand to build upon. 🤍
Brand The Category
Brand Identity Winston Studio
Merch design, production and styling Brand Designer Jaclyn Diffily | Impressed Inc ®