Coach to the Best - Rich Russakoff

Coach to the Best - Rich Russakoff Rich Russakoff is an internationally acclaimed strategic coach, speaker, author, and serial entrepreneur. Make it simple - Make it happen! Magazine.

Rich is the President and CEO of Bottom Line Up Enterprises, which serves entrepreneurial companies throughout the world. CEOs of rapid growth companies and their leadership teams seek his guidance in maximizing their individual and companiesโ€™ potential. He brings more than 35 years' experience in successfully starting and developing multiple businesses, CEO coaching, training, business brokering,

and consulting for Inc. Because his programs and presentations provide a wealth of practical, real-time information, Rich is always in demand.

The 11 Key Components of a Financial Strategy for Growing a CompanyMost growing entrepreneurs focus on creating a strate...
09/04/2026

The 11 Key Components of a Financial Strategy for Growing a Company

Most growing entrepreneurs focus on creating a strategic growth plan.

Few create a financial strategy to go hand in glove with the business strategy. This often leads companies to run out of capital because they have not created a financial strategy based on conservative projections.

It is devastating when a company runs out of cash or faces debt service that not only eats away at revenue for growth but also drains cash flow. Sooner or later, debt must be paid back. Below are 11 critical questions to guide you in creating your financial strategy and realistic cash flow projections.

Savvy entrepreneurs take the time to answer questions like these and build a financial plan and strategy before moving forward. If you need help creating it, reach out to experts who can walk you through the process.

Putting the time and focus into answering these questions can be the difference between growing smart and failing miserably:

1. What is your long-term vision?

2. Where do you want to take your business?

3. What resources will you need to accomplish these goals?

4. What is the real cost of growth?

5. What is the cost of acquiring capital (time and dollars)?

6. What is the cost of capital, including debt service, giving up equity, and your business focus?

7. What are the risks (lost opportunities) of not growing?

8. How do you guarantee the cash flow necessary to meet the daily, weekly, and monthly obligations of your company?

9. Do you have state-of-the-art systems in place to maximize purchasing dollars and collections?

10. Do you have the appropriate incentive programs in place to attract and retain quality personnel, including bonuses, benefits, and retirement plans?

11. Do you have the right risk management programs in place to protect your company against catastrophes and interruptions to normal business?

No matter where your business is in its growth, it's never too early to answer these questions and take appropriate action.

When you control your money, you control your future.

Reach out to Cathy at [email protected] to book a complimentary coaching call with Rich and Moe.

09/03/2026

When I try to be the Hero and solve someone else's problem โ€” I'm not doing it for them. ๐ŸŽฏ
I'm doing it for me.

The Hero wants approval. The Savior wants appreciation.
I think of myself as Yoda. My job is to challenge you to make better choices โ€” not make them for you.

If I take 200% responsibility for your business, I haven't helped you. I've made you dependent on me.
100% responsibility means owning what's yours and releasing what isn't.

Full lesson โ€” link in the comments.

09/02/2026

No one can make you feel or do anything. ๐Ÿ’ก
That's one of the hardest things to accept. And one of the most liberating.
100% responsibility means owning your reactions, your choices, your responses.

Not 200% โ€” you can't control how others think, feel, or act. Trying to is a zero-sum game that never ends.

When an entrepreneur blames a client or competitor for where their business is โ€” I ask one question:

What's actually in your control here?

That question changes everything.

Full lesson โ€” link in bio.

09/01/2026

Every entrepreneur operates from one of two mindsets. Creator or Victim. ๐ŸŽฏ
Victim: blames others, feels stuck, waits for things to change.

Creator: focuses on possibilities, asks what they want to build, sees options where others see none.

Hendrick taught me this. It changed how I coach.
When things go wrong in your business โ€” are you asking what happened to you? Or what you're going to do about it?

It's always a choice.

Full lesson โ€” link in bio.

๐—ง๐—ต๐—ฒ "๐—š๐—ผ๐˜๐—ฐ๐—ต๐—ฎ ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ "The Dalai Lama teaches that "life's purpose of happiness can be gained only if people cultivate the...
08/28/2026

๐—ง๐—ต๐—ฒ "๐—š๐—ผ๐˜๐—ฐ๐—ต๐—ฎ ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ "

The Dalai Lama teaches that "life's purpose of happiness can be gained only if people cultivate the basic human values of compassion, caring, and forgiveness."

"We're in a cancel culture right now," said Webb Simpson. "If you say one thing, or somebody digs up something in your past, they cancel you."

"There have been many situations in sports where a player might have done something wrong; sure, we can all agree, but I would rather be in an environment where it's a forgiveness culture, not a cancel culture."

The press and political groups have tried to stir up the issue of trans-athletes playing in the WNBA. The status of trans-athletes is a hot political issue, and people on all sides have strong emotional opinions and are using it to attract voters.

For the record, no trans athletes are currently playing in the WNBA.

For all practical purposes, it's a non-issue.

Indiana Fever guard Sophie Cunningham sparked a widespread controversy in July 2026 by stating a desire to protect young girls and women in sports from competing against biological men.

Her comments sparked intense national political discourse, leading to organized rallies outside WNBA games, counter-protests, and increased arena security. She was asked a question by a member of the press, and she answered it.

I believe the solution to trans-athletes playing in women's sports is a grey area, and Cunningham is certainly entitled to her opinion. Sadly, she has become a victim of the gucha culture. Sheโ€™s a fine athlete and a good person.

Cunningham has stated that she has not sought out, nor does she want to be a spokesperson for any political views. She wants to play basketball, and sheโ€™s an excellent, unselfish teammate.

The media thrives on "breaking news" stories that dig up dirt from people's current lives or their past. It's nothing new; what is new is how quickly stories travel now with or without sources. Or worse, conspiracy theories with no basis in fact spread like wildfire, causing widespread fear and anxiety.

Letโ€™s enjoy watching Cunningham grab rebounds, pass the ball unselfishly, and hit 3s from the corner.

08/27/2026

Most leadership teams have heard of a ๐—ฆ๐—ช๐—ข๐—ง analysis.
Most of them donโ€™t do it right. ๐Ÿ“Š

The distinction that changes everything:

Strengths + Weaknesses = where you are TODAY
Opportunities + Threats = where you're GOING
Most teams mix them up. The power comes from separating them.

From your SWOT: pick 3-4 rocks โ€” the priorities that move your needle most in the next 90 days.
Block 2 hours with your leadership team this quarter.
That meeting is worth more than any strategy document you'll ever write.

Full framework โ€” link in the comments.

08/26/2026

If more than one person is responsible โ€” nobody's accountable. โš ๏ธ
I've seen this destroy great companies.
Critical initiative. Two or three people assigned. Everyone assumes someone else is handling it. Deadline arrives. Nobody owns the miss.

One rule: one person owns every critical initiative.

They must answer 6 questions before starting:

1. How will you hit the goal?
2. How will you meet deadlines?
3. How do you ensure quality?
4. How do you give feedback?
5. How do you get it right the first time?
6. How will you measure success?

Can't answer all six? Not ready to own it yet.

Full framework โ€” link in comments.

*****on

08/25/2026

Most entrepreneurs I coach are extremely busy. And most aren't moving forward. ๐ŸŽฏ

We spend our best hours on urgent things โ€” fires, emails, daily crises.
No time left for what's strategic.
That's why I teach quarterly rocks.
A rock = a strategic objective that moves the needle. 3-4 per quarter.
One owner each.

What are the 3 things that would make the biggest difference to your business this quarter?

If you can't answer that, your team can't either.

Full framework โ€” link in comments.

*****on

๐—ฅ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ข๐—ฟ๐—ดI spoke with a potential client managing two businesses while considering buying her father's profitab...
08/21/2026

๐—ฅ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ข๐—ฟ๐—ด

I spoke with a potential client managing two businesses while considering buying her father's profitable company. As we talked, it became clear there was a smarter way to structure her time and operations.

I suggested a model that's worked for other clients:

- Create one unified structure to manage all three businesses efficiently
- Hire shared C-level executives (finance, marketing, HR) across all companies โ€” reducing costs significantly
- Each company keeps its own general manager handling day-to-day ops, reporting to the CEO and executive team
- This model also makes hiring an executive assistant affordable

The shared executive team handles budgeting, real-time financials, marketing strategy, and HR โ€” including hiring, compensation, and performance decisions โ€” across all three companies. Smarter structure = more growth with less overhead.

Reach out to Cathy at [email protected] to book a complimentary coaching call with Rich and Maureen.

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