09/24/2026
๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐บ๐ถ๐๐๐ฒ๐ฑ ๐๐? ๐ช๐ผ๐ป๐ฑ๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ฒโ๐๐ฒ ๐ฏ๐ฒ๐ฒ๐ป?
September has been a little wild around hereโin the very best way.
First stop: ๐ ๐ฒ๐บ๐ฝ๐ต๐ถ๐
For months, our team worked alongside the University of Memphis to bring the campaign launch of Memphis Is Forever to lifeโone with a big vision for a university that means so much to its city.
And when we say feel, we mean it.
Storytelling. Live music. Student voices. Big reveals. Immersive environments. A whole lot of Tiger spirit. And the unmistakable energy of Memphis woven through it all.
Getting there took months of interviewing, filming, writing, editing, designing, planning, producing, rehearsingโand collaborating with some pretty incredible people. Then the ARCC team landed in Memphis and did what we love most: took all those pieces and turned them into one shared moment.
Hereโs a little peek behind the curtain at what that looked like before the doors opened and the lights came up.
And this is only the backstage pass.
Weโll be sharing more from the night itself soonโwhen months of ideas, conversations, creativity, and collaboration finally met an audience.
Because this one deserves an encore.
๐ ๐ฒ๐บ๐ฝ๐ต๐ถ๐ ๐๐ ๐๐ผ๐ฟ๐ฒ๐๐ฒ๐ฟ.