Live Gourmet We sell all of our products with the roots attached so you and your In 2011 the company celebrated 41 years in business.

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Hollandia Produce LLC. is a multi-faceted agricultural concern specializing in greenhouse-grown vegetables. A California Corporation family owned and operated, Hollandia is located in Carpinteria, California, just south of


Hi All,

Just a final note that we will be closing this old page down soon.

Please visit us on our new branded page of:

Pete's We have merged with Local Bounti! Follow Local Bounti on Facebook and on Instagram.

Timeline photos 03/31/2018

For fun, out-of-the-box recipes and news, subscribe to our newsletter here

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Exciting News! Live Gourmet and Grower Pete's are about to have a fresh new look. Follow Pete's Living Greens on Facebook for news on the same great products that you've grown to love.


Our Live Gourmet Living Butter Lettuce makes an appearance in with 40-Year-Old Vegan . Check it out to make Orange Ginger Chicken' Lettuce wraps. A great idea!

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Step into Spring With a Bounty of Greens! Check out one of our latest Pinterest boards.

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"A generation before Rosie the Riveter, there was the “farmerette”. These women provided vital farm labor as American men were mobilized to fight during World War I. These clever farmerettes also used their work on the land to press for suffrage,” writes UCFoodObserver. Today, there are countless women making a difference in agriculture. We can’t thank our female team enough for all that they do here in the greenhouse! Pictured (clockwise): Leticia Cortez, Jessenia Herrera, and Edith Vergara (L) & Laura Alonso (R)

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With the proliferation of healthy food, it’s also important to decipher what is fact and fiction. We’ve decided to get to the bottom of a few mood myths that many of us believe to be true about the foods we eat. Here’s what we found. Photo: Jonathan Pielmayer

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Spring has graced us with its presence this week. Whether outside your window looks dreary or lush, try adding color and crunch to our Living Greens this spring to spruce up your meals. For ideas go to our blog: Photo: Chloe Ridgway

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It's ! We appreciate all that farmers and growers, like our very own Pete Overgaag, do to provide healthy and wholesome food for families and communities across the country.

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With the proliferation of the healthy food trend, it’s also important to decipher what is fact and fiction. We’ve decided to get to the bottom of a few myths that many of us believe to be true about the foods we eat. Here’s what we found: Photo: Jonathan Pielmayer

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A 2016 study from Columbia University Medical Center finds that over just a few nights, diet can make a difference in sleep quality: People who ate higher-fat, lower fiber diets were more likely to sleep poorly that night than when they ate a healthier diet. Photo:
Mark Solarski

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Happy St. Patrick’s Day and Top o’ the morning to you! Start your day off right by tossing a handful of Grower Pete’s certified Organic Living Watercress or Live Gourmet® Living Upland Cress into your AM smoothie.

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Greenhouse growing goes back three generations beginning in Holland for the Overgaag Family, founders of Hollandia Produce. The family’s tradition, now passed on to the employee owners, of greenhouse hydroponic growing allows us to grow your favorite LIVE GOURMET® and GROWER PETE’S® products with consistent uniformity year-round. Stay tuned for some exciting updates by following the hashtag ’s

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Rebecca Subbiah, registered dietitian and founder of Chow and Chatter based in Winston-Salem, NC, suggests keeping healthy snacks on hand at home and on-the-go to avoid succumbing to junk food when hunger calls.

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Eat Right Nutrition

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Photo: Dan Gold


We can’t enough of ’s gifs. We especially love this one of cauliflower which is a cruciferious cousin to our Living Watercress.

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We’ve decided to get to the bottom of a few mood myths that many of us believe to be true about the foods we eat. Here’s what we found: Photo: Krzysztof Puszczyński

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There are countless women who have contributed to make what our vibrant food culture is today like the late Julia Child (pictured here with Hollandia Produce Founder Art Overgaag). Read our feature on Revolutionary Women in Food.

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With increasing consumer scrutiny, food manufacturers must ensure and product claims are accurate. Here at Hollandia Produce our organic Grower Pete’s Products are USDA certified organic by CCOF and are now Non-GMO Project Verified.

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Learn how Hollandia Produce has become a leading producer of hydroponic Living Greens and ’s to stay up-to-date on our latest news.

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For an afternoon treat, try these delicious wraps during National Nutrition Month. They’re sure to turn into a year-round favorite!

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Videos (show all)

We can’t enough of @eatright’s #veggie gifs. We especially love this one of cauliflower which is a cruciferious cousin t...
Pete Overgaag LA Talk Live Interview by Josh Lane
Live Gourmet Living Butter Lettuce
Sustainability Commitment at Hollandia Produce
Live Gourmet Upland Cress 101 with Dani Spies
Living Red Butter Lettuce 101 with Dani Spies
Live Gourmet 3 In 1 Lettuce 101 with Dani Spies
Butter Lettuce 101 with Dani Spies
Living 3-in-1 Lettuce by Live Gourmet




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