NeuroBusiness Group

09/03/2026

📊 We’ve become experts at tracking our health—and amateurs at living it.

Health anxiety has been rising for decades, and it can lead to more distress, unnecessary testing, and a lower quality of life.

It’s one thing to monitor your health.

It’s another to let your health monitor you.

Longevity isn’t about spending every waking moment trying to live longer.

It’s about living well while you’re alive. 🧠✨

So ask yourself:

What could you do this week simply because it makes you feel alive?

09/03/2026

Here’s an interesting AI finding with very practical implications for Sales and Marketing.
Researchers put leading AI models through neuropsychological tests normally used to assess prefrontal functions in humans.

The models performed remarkably well on many tasks. But planning remained a weakness—even for GPT-4.
And planning isn't just making a to-do list. The order in which you consider information can change the decision you make.

Imagine asking AI why sales have fallen. It gives you five possibilities: pricing, competition, customer sentiment, sales ex*****on and distribution.
Useful. But which should you investigate first? Which finding changes how you interpret the others? And what evidence would make you abandon your initial explanation?
That's where human judgment becomes critical.

So here's one practice I recommend: before you consult AI, commit to your own frame.
Ask yourself:
What do I think is happening? What are my leading hypotheses? What evidence would change my mind?
Then use AI to challenge your thinking rather than substitute for it.
As AI gets better at giving us answers, one Human Advantage™ may be knowing how to organize the journey toward the answer.

At NeuroBusiness Group, we help organizations build this kind of thinking into AI-enabled workflows—strengthening human judgment alongside AI capability.
If you're redesigning Sales, Marketing or leadership workflows around AI, I'd love to continue the conversation. https://nbgcorporate.com/

09/02/2026

🧬 The industry has a major problem...

I had the most expansive, joyful conversation with Abel James Bascom about , , and what it really means to have a thriving . ✨ These are the kinds of dialogues that don’t just inform you—they open you.

If you’re curious about , , and living with more depth and awareness, I think you’ll love this one. 💫 The full conversation is available on my YouTube channel: https://www.youtube.com/watch?v=4txxJhn5MwY

09/02/2026

We're hearing a lot about AI helping us find signal in the noise. That's important. But it may be only half the story.
Finding signal is about selection. The information is already there; we're identifying what's relevant.
Insight is different.

Insight happens when we suddenly see a problem differently—connecting things that didn't seem connected or recognizing a possibility that wasn't visible before.
And the neuroscience is fascinating. The brain processes involved in focused evaluation and selection differ from those that support broader associative thinking and the emergence of insight.

So if we design every AI workflow around find, rank, summarize, recommend, we may become extraordinarily good at selecting from what's already there—without creating enough space for something genuinely new to emerge.
Think about Sales and Marketing. AI can identify the most promising customer segment or rank 20 campaign ideas.

But the breakthrough may be:
“Wait. What if we're thinking about this customer completely incorrectly?”
That's a different kind of intelligence.

And it's something leaders should consider as they redesign work around AI:
Are we designing workflows only to help people find better answers—or also preserving the conditions that allow them to change the question?

At NeuroBusiness Group, we help organizations design AI-enabled workflows that improve efficiency while preserving the conditions for Human Advantage—insight, imagination, judgment and emergence.

If AI is changing how your teams think, I'd love to continue the conversation: https://nbgcorporate.com/leadership/

09/01/2026

The massive gender gap in medicine...

I had the most expansive, joyful conversation with Abel James Bascom () and Dr. Uma Naidoo () about vitality, fitness, and what it really means to have a thriving mindset. 🌿✨ These are the kinds of dialogues that don’t just inform you—they open you.

If you’re curious about resilience, consciousness, and living with more depth and awareness, I think you’ll love this one. 💫

The full conversation is available on my YouTube channel: https://l.instagram.com/?u=https%3A%2F%2Fyoutu.be%2FPjLk5k3gKgI%3Fsi%3DwLbtwQxuAWQiPaS7%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadq8VNNpfuniqnHQGiJbmz1K1zDZpX1LQKFLBnUUAPvVPV-9rREU2Cy92mZBA_aem_rkRrvTUKBGdi0RKqe6H0OA&e=AUCMNGWQzmzXLlzejPuyu1bZNdkTjwfxQc9shgvYvCAIDWHjdrLzxUjuSoc-bkHc9XChH5W7bLtmr24XHHmW2gP8UQahsHwnffLU0748uPBwF4uEZRGMiTBY4OP_1-OU4jDYjKM

09/01/2026

Here’s a fascinating experiment that says something important about human creativity in the age of AI. https://pubmed.ncbi.nlm.nih.gov/40851602/

Researchers gave people and leading AI models a simple challenge: Come up with as many different uses for an egg as you can.
AI generated more ideas.
But here’s the catch: many remained within the same conventional categories humans produced. And when AI was asked to judge the ideas, it struggled to identify which were genuinely original.

That distinction matters for Sales and Marketing.
AI can give you 30 campaign ideas before you’ve finished your coffee. That’s incredibly useful. But recognizing the one idea that makes you stop and think, “I’ve never thought about our customer that way before”requires something different.

Generating possibilities and recognizing what is genuinely original are not the same capability. Perhaps the Human Advantage™ isn't competing with AI to produce more. It's developing the judgment and insight to recognize what is different, what matters, and what could change the game.

At NeuroBusiness Group, that's the kind of human-AI workflow we're building: let AI dramatically expand the possibilities while strengthening the human capabilities that determine what we do with them.

Where are you finding that human judgment still matters most in your AI workflows? I'd love to hear what you're seeing.

And if you're looking at how to build Human Advantage™ into your organization's AI workflows, please reach out. https://nbgcorporate.com/about/

08/31/2026

aren’t about repeating positive words until you finally believe them.

There’s a deeper psychological process at work.

Our brains have a negativity bias. Criticism can linger longer than praise. One setback can overshadow several . A disappointing meeting can become more mentally significant than everything that went well that day.

So what happens when we deliberately give our brain a different representation of who we are—and who we could become?

In this week’s Recipes for Success, we explore the and behind affirmations, including how self-affirmation can engage brain systems involved in valuation, reward, and self-processing—and may influence how we respond to stress.

One of the most powerful ideas is to stop treating affirmations as declarations of a you don’t believe.

Instead, use them as a bridge to your future self.

Not “I am confident.”

But: “I am becoming someone who can walk into difficult situations with confidence.”

You’re not pretending. You’re giving your brain an to rehearse a possibility.

Read The Deeper Psychology of Affirmations to discover three ways to make affirmations more meaningful—and what to do when the words still feel untrue.

👉 Subscribe to Recipes for Success to receive new insights https://buff.ly/ZdwqIAG

It’s not just about harping on posiitve things you don’t actually feel

08/31/2026

We hear constantly about what stress and depression can do to our health.

But what about optimism, purpose, and meaning?

Research has linked optimism with a substantially lower risk of cardiac mortality. And increases in purpose, meaning, and personal growth have been associated with decreases in markers related to inflammation and blood clotting.

Well-being may have a biology of its own. 🧠

So don’t ask the enormous question:

“What is my purpose?”

Ask:

“What matters deeply to me—and what’s one thing I can do this week that expresses it?”

What’s giving your life meaning right now? Tell me in the comments. ❤️

And send this to someone who needs more than simply feeling less bad.

08/31/2026

A fascinating new neuroimaging study suggests that the same performance doesn't necessarily mean the same thinking.

Researchers compared learning supported by generative AI (e.g., ChatGPT/Claude) with learning supported by traditional search engines (e.g., Google Search).

Both groups improved their informal reasoning to the same degree.
But their brains got there differently. https://www.sciencedirect.com/science/article/pii/S105381192600114X?via%3Dihub

Participants using generative AI showed learning gains associated with a neural state linked to goal-directed sense-making—integrating ideas and constructing meaning.

Participants using search engines showed learning gains associated with a neural state linked to retrieving and extracting task-relevant information.
The practical implication is important.

When we evaluate AI workflows, we shouldn't ask only:
"Did performance improve?"
We should also ask:
"What kind of thinking are we developing?"

Equivalent outcomes don't necessarily reflect equivalent cognitive processes.
At NeuroBusiness Group, we help organizations design AI-enabled workflows that intentionally develop the human capabilities they want to strengthen—not just improve productivity.

If you're interested in building human advantage into your AI strategy, I'd love to continue the conversation.

08/27/2026

What if what we call “luck” is actually the brain doing its job?

In this conversation with Timothy Schultz, I explore how the brain shapes perception, meaning, intuition, and opportunity — not through belief or hype, but through neuroscience.

We discuss:
• The brain as a prediction machine
• How emotion and belief prepare us to notice opportunity
• Why unfocused awareness matters more than relentless focus
• How closing doors too early can limit what we experience
• Why practices like reflection, journaling, and rest support clarity

This is a grounded look at how visualization, attention, and emotion influence what we see — and what we’re able to act on.

🎥 Watch the full conversation https://buff.ly/9Er5iE0