HubSpot Academy

HubSpot Academy We aim to educate and inspire people so that we, together, can transform the way the world does business.
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HubSpot Academy is the worldwide leader in inbound education. As the free training division of HubSpot Inc., HubSpot Academy serves marketing and sales professionals with free inbound training. With over 60,000 students that have passed our certification courses since 2013, HubSpot Academy certifications are the official badge of the inbound movement.

08/11/2026

It seems intuitive to hand off entry-level work to AI. But MIT researcher Andrew McAfee says that companies replacing entry-level workers with AI are destroying their corporate “apprenticeship ladder.”

These seemingly menial tasks — first-draft research, routine summaries, initial coding — are where junior employees learn to think critically and build the skills to become leaders of tomorrow.

The smartest teams are using AI to accelerate their junior employees, not eliminate them. Before you hand a task to AI, ask: am I cutting noise, or cutting a teaching moment?

💡Learn the difference, and more, in Crystal King’s Critical Thinker’s Guide to AI Course. Comment CRITICAL to get the link in your DMs!

Another week, another Academy Labs Adventure! This time we touched down in Atlanta, Georgia for some hands-on learning o...
08/06/2026

Another week, another Academy Labs Adventure! This time we touched down in Atlanta, Georgia for some hands-on learning on Loop Marketing and Prospecting Agent. 🍑🤖🧡

Thank you ATL for the energy, and we’re excited to present Labs at UNBOUND Event next month!! 💫

07/03/2026

Happy almost 4th to our American friends who are absolutely, definitely, 100% working right now 🤥🇺🇸🎉

Save your seat for our World Learning Week Kickoff event, happening June 1 at 11:30 AM ET!! 💫Hear from our HubSpot Acade...
05/08/2026

Save your seat for our World Learning Week Kickoff event, happening June 1 at 11:30 AM ET!! 💫

Hear from our HubSpot Academy leadership team Kinzie, Constance, and KG about the evolution of HubSpot Academy and World Learning Week. 📈 🥳 🥇

👉Comment LEARNING to get the registration link!

Still buzzing from our FIRST Academy Lab sessions of the year at GROW ANZ! 🥼🤓 ♾️ 🦘Aaron & Christine broke down Loop Mark...
04/22/2026

Still buzzing from our FIRST Academy Lab sessions of the year at GROW ANZ! 🥼🤓 ♾️ 🦘

Aaron & Christine broke down Loop Marketing, covering how to build your ideal customer profile and launch an AI-powered, context-driven marketing campaign.

Julie & Brenna tackled Customer Agent, showing customers how to configure their knowledge sources and agent guidelines to improve CSAT and first-response time.

BIG thank you to everyone who attended, and stay tuned for more Labs coming near you! 🌏

Academy in 2016: ✨ Office fun, Lake Day shenanigans, and celebrating 60K+ certified learners. We launched 5 new courses:...
01/16/2026

Academy in 2016: ✨
Office fun, Lake Day shenanigans, and celebrating 60K+ certified learners.

We launched 5 new courses: Email Marketing, Inbound Sales, Content Marketing, HubSpot Sales Software, and Growth-Driven Design Agency.

Oh, and we hired our first Inbound Sales Professor, 😁🎩

Thanks for learning with us for the past decade (and beyond)! Here's to even more growth in 2026 📈📈📈

P.S. See anyone you know? 👀 Tag them!!!

Ins and Outs of 2026, by  Professors 👀 what would you add to the list?
01/13/2026

Ins and Outs of 2026, by Professors 👀 what would you add to the list?

The holidays may be over, but the festive spirit lives on! 🎁❤️ Thanks for celebrating the holiday season with HubSpot Ac...
01/09/2026

The holidays may be over, but the festive spirit lives on! 🎁❤️ Thanks for celebrating the holiday season with HubSpot Academy and our furry friends. We're back and ready to crush our 2026 learning goals 😎 💪 Who's with us? Comment your learning goal below! ⬇️

Ft. Dobby, Turkey, Shiloh, Cora, Rue, Mu, Ellie, Fermin, and Fitz 🐾

01/08/2026

⚠️ The search game has changed: users are no longer going to Google, they're going straight to ChatGPT, Claude, and Perplexity.

Even on Google, 85% of searches now trigger AI-generated answers above traditional results.

According to HubSpot founder Dharmesh Shah, this creates a "binary outcome" problem: either you show up in the AI's answer, or you might as well not exist.

That's why we're starting a video series called “SEO in the Age of AI” with Academy Senior Evangelist Crystal King: practical, actionable strategies you can implement today to stay visible in the age of AI search.

Don't wait until you've lost ground. Start optimizing for answer engines now, and stay tuned for more short videos ⏩ https://hubs.la/Q03CZjlj0

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