We use design and behavioral research to help innovators embed desirability into the products, services, and experiences they create.
The Desirability Lab was founded by Dr. B. Altringer, faculty on Innovation and Design at Harvard University’s SEAS. Opportunities for current & former students from ES21 and ES22 to continue connecting from time to time. We don't currently use this page often.
04/11/2019
Harvard John A. Paulson School of Engineering and Applied Sciences wrote a wonderful article about Chef League...check it out!👏👏👏
https://www.seas.harvard.edu/news/2019/04/cooking-up-educational-competition
05/23/2018
With so many tips and tricks out there on how to harness your creativity it's hard to know what actually works!
Dr. Altringer put the creativity industry to the test optimizing her life for creativity by testing out research-based tips that are supposed to help. Learn about her findings:
Present at the Creation – Boston Magazine Read about a Harvard expert's experiment that puts research-based creativity tips to the test. Do blue rooms and low ceilings really spark inspiration?
05/23/2018
Trying to be more creative? “Get into the Groove” with these nine tips for making your creative project a success.
Get in the Groove – Boston Magazine Harvard expert Beth Altringer's offers creativity tips to make your next creative project a success. Here are nine ways to build inspiration and innovation.
05/23/2018
We are excited for the 2018 season of Design Survivor!
Harvard Class Teaches the Design of Desirability – Boston Magazine Read about a course at Harvard that teaches the design of desirability, in which Harvard students explore how products and services attract consumers.
05/23/2018
Our Director will be at the Vivatech conference this week sharing new work from the Desirability Lab!
https://vivatechnology.com
05/23/2018
How Might We Design Technology to Help Everyday People Develop the ‘Fluency’ to Think Like an Expert?
The Desirability Lab's new video series debuted debuted at the Cambridge Science Festival in April 2018 and all videos are now available at https://flavorfluency.com.
05/23/2018
Want to learn more about the Desirability Lab? Check out our Vimeo page!
Desirability Lab Desirability Lab is a member of Vimeo, the home for high quality videos and the people who love them.
05/23/2018
During a panel hosted by Omnicom Media Group at the Consumer Electronics Show last week, Laura Dern and Beth Altringer, founder and director of Harvard’s Desirability Lab, talked about the role that technology and innovation plays in Hollywood and filmmaking.
Here’s to a future of storytelling in film & design that reflects & respects us all!
Read more about the talk here: http://www.adweek.com/tv-video/laura-dern-says-creators-need-to-catch-up-with-audiences-desire-for-diverse-stories/
05/23/2018
THE ALGORITHMS OF POLITICAL PARTICIPATION
Cambridge Analytica ai-kitchen Spring 2017 Series: Algorithmic Design and what it means for society
How are the algorithms that shape our decisions and opportunities ‘designed’? Do these decisions have an exaggerated effect on our lives? On society? For ai-kitchen’s Spring 2017 Series, our team will reverse-engineer popular algorithms from companies like Youtube, Uber, Spotify, Zillow, and more. Our accessible case studies will kick off our discussions about why their algorithm is designed the way it is, how its design might affect different types of people, and how we might improve the design.
Monday
April 23, 2017
6:30PM
Leverett House SCR
http://www.ai-kitchen.com/political/
05/23/2018
Desirability Lab founder is on the core faculty of the new Harvard MS/MBA - a joint degree with the Harvard John A. Paulson School of Engineering & Applied Sciences and Harvard Business School.
Listen to the core faculty talk about the new program to learn more!
Deadline to apply to the first cohort is Jan. 3, 2018!
Faculty - MBA - Harvard Business School The world needs more leaders with deep understanding of technology and management. To meet this need, the MS/MBA Program builds upon students’ existing technical knowledge and skills and prepares them for leadership roles in technology ventures.
05/23/2018
This term Dr. Altringer is teaching a new class at Harvard’s Paulson School of Engineering and Applied Sciences on “Human Centered Algorithm Design."
Ai-Kitchen turns into a class! Starts Fall 2017 in Harvard’s School of Engineering & Applied Sciences This term Dr. Altringer is teaching a new class at Harvard’s Paulson School of Engineering and Applied Sciences on “Human Centered Algorithm Design.” We anticipate opening up some sessions to the public (pending student interest in sharing their work and engaging in more open dialog). Come bac...