Garage Door U

10/13/2026

🚨 Your Google rankings are steady, but your phone calls are dropping. What’s going on?

In the latest episode of Torsion Talk, Ryan Lucia breaks down five changes in Google and digital marketing that could be affecting leads for garage door companies.

Here’s what he covers:

🔹 Why Google Business Profile calls may be declining
🔹 How AI Overviews and AI-powered search are changing visibility
🔹 What Google’s ad changes mean for your campaigns
🔹 Why call tracking and landing pages matter
🔹 How outdated promotions could show up in search results
🔹 What the rise of AI assistants could mean for finding new customers

Ranking well on Google doesn't necessarily mean you'll get the same number of calls.

🎙️ Tune in to Torsion Talk to learn what's changing and what you should be discussing with your marketing agency.

Listen to the latest episode here: https://creators.spotify.com/pod/profile/torsion-talk/episodes

10/09/2026

GDU Member Spotlight: Lisa Farley & Dean Wilkinson
President & CEO | Accurate Door | Aurora, Illinois

10/08/2026

Running a garage door business can feel like you’re figuring everything out on your own. It doesn’t have to.

Garage Door U brings together garage door business owners who are willing to share what’s working, talk through challenges, and learn from each other.

From leadership and hiring to sales, operations, technology, and growth, GDU is a place to have real conversations with people who understand the business.

Learn. Grow. Lead.

Ready to see what GDU is all about?
Visit garagedooru.com to learn more.

10/06/2026

10/06/2026

🚨 Google just changed GBP again—and garage door companies need to pay attention.

In the latest episode of Torsion Talk, Ryan breaks down the latest changes to Google Business Profile, Local Service Ads, and SEO—and what garage door companies should be watching right now.

He covers:

🔹 Suggested GBP edits and why monitoring your profile matters
🔹 New spam and review-related changes
🔹 Changes coming to Local Service Ads
🔹 Why you may want to export your LSA data
🔹 Google’s latest spam update
🔹 How changes to SEO data and scraping could affect marketing agencies
🔹 What all of this could mean for AI-driven SEO

Google isn't slowing down. If you're relying on Google for leads, it's worth knowing what's changing.

🎙️ Listen to the latest episode of Torsion Talk with Ryan Lucia.
https://creators.spotify.com/pod/profile/torsion-talk/episodes

10/05/2026

If the same problem keeps happening, stop fixing it and find the cause.

If you’re constantly reminding someone to do the same thing, correcting the same mistake, or dealing with the same customer issue, there’s probably something underneath it.

Ask yourself:

Is there a missing process?
Is the expectation unclear?
Does someone need more training?
Or is there a bigger issue I haven’t addressed?

Fixing the problem gets you through today. Finding the cause can keep it from happening again.

What’s one recurring problem in your business that might need a deeper look? 👀

10/02/2026

Friday Motivation 💡

You can have the best plan, the biggest goals, and a clear vision for where you want your company to go—but you can't build it alone.

The people you hire, develop, and trust to carry out that vision are what turn the plan into reality.

Building a great business isn't just about figuring out where you want to go. It's about building a team that can help you get there.

Who is one person on your team who has helped bring your vision to life? 👊

— Jim Collins, Good to Great

10/01/2026

A little GDU reading for you!

We’re sharing the first page of our latest newsletter, but there’s more to the story. 👀

Want to keep reading? DM us your email and we’ll send you the full newsletter.

And if you’re already part of the GDU community, then check your inbox!

09/30/2026

From $500K to $15M+: What does it take to build a garage door business that scales?

In the latest episode of Torsion Talk, Ryan sits down with Chris Brooks of Central Door Solutions to talk about the journey from a small garage door company to a multi-location operation with 50+ employees.

They dive into:

🔹 Building a strong sales culture
🔹 Hiring, retention, and accountability
🔹 Delegating and developing department leaders
🔹 Acquisitions and knowing when to grow
🔹 Learning from failure
🔹 The changing garage door industry
🔹 Deciding when and how to partner with private equity

This conversation is about more than growing revenue. It's about building a company that can actually scale.

🎙️ If you're thinking about growing, acquiring, partnering, or eventually exiting your garage door business, this is one to add to your playlist.

Listen to the latest episode of Torsion Talk with Ryan Lucia.
https://creators.spotify.com/pod/profile/torsion-talk/episodes

09/25/2026

GDU Question of the Week 👇

Starting a garage door company comes with a lot of learning as you go.

You figure things out through experience, mistakes, wins, and plenty of lessons along the way.

If you could give someone opening a garage door company today one piece of advice, what would it be?

Drop your advice below. You might save another owner from learning the hard way.