Gregory R. Wood, Ph.D.

Canisius Giving Day Pssst…pass it on. is April 25. One day. 2,398 reasons. Together, WE CAN. Give & RT/SHARE! CanisiusGivingDay.com.

For the last four years, I've had the great pleasure of serving the faculty, administrative staff and students at Canisius College as the associate dean of business. I can't begin to describe how much I've learned and benefited from this experience. I've had the opportunity to create or help create programs that in most cases resulted in fairly immediate and positive change. Now I'm embarking on a different path. Starting this September, I'll be returning to the faculty as a professor of marketing & information systems, taking on a greater role as co-author of the textbook, "Information Systems for Management" (Wily & Sons, Inc.), and spending more time playing the guitar and pursuing my ultimate dream of performing revolutionary, provocative and subversive music in the tradition of Patti Smith, Ani DiFranco and Joan Jett (yeah, all my top musical heroes are chicks. You wanna make something of it?!?) Anyway, change is good. It can be painful, enlightening, rewarding and heartbreaking. But it always leads to something new and different and I’ve never been the kind to stand in one place too long. (Makes you an easy target, eh?). So, I’m going to do a bit of dodge and weave, return to the class and continue mastering the art of helping people become better by struggling with new ideas, thoughts and behaviors; sharing the joy and misery having to stretch your brain and become something different than what you are now. Hmm…there's a connection with the change theme earlier in this post, but I’m too lazy to close the loop right now. I’ll leave it for a later draft or a monetized blog. That’s probably why I need a sabbatical – great thing that, the sabbatical. What a wonderful place the world would be if everyone had that job benefit. Anyway, thanks to everyone I’ve worked with over the last few years. It’s been great in spite of the regular, work-a-day hours, always supporting the party line and the dress code. Change happens. Turn up the amp and party on Garth. Oh, and to my friends at the College, if you see me storming the Tower, feel free to stop me and share an articulate, well-rehearsed, two-minute elevator speech about what pi**es you off most these days. Of course, I’ll no longer be able to do much more than lend a sympathetic ear, but you’ll feel better and I might learn something. Cheers.

The Canisius College Chapter of the American Marketing Association created this video for the Buffalo City Mission. I'm very proud of the way these students used their talents to help promote an important organization in our community.
https://www.youtube.com/watch?v=VjhEl1LrH_U

Canisius College AMA Social Impact Video The Canisius College American Marketing Association Chapter's entry in the American Marketing Association's Best Community and Social Impact Video Competitio...

My career at Canisius takes a new turn - I am both humbled and honored to begin working with faculty and staff from all programs in the Wehle School of Business at Canisius College. It's a great school, we serve great students and our best years are just ahead of us. http://www.canisius.edu/newsevents/canisius-names-wood-associate-dean-of-business

Canisius College - Canisius Names Wood Associate Dean of Business News Detail

Search Engine Marketing is increasingly important. It is also a bit of a "moving target". http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627?fb_ref=sel-home-stbox

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear...

An exciting opportunity http://sethgodin.typepad.com/seths_blog/2012/07/announcing-a-small-group-college-seminar-and-a-quick-survey.html

The Power of Brands.

Have you ever felt like just dropping out of Facebook and/or Twitter because it was so much work to keep up with everything? New tools are being developed to help.

The Web we all use today (Web 2.0) is called the social web and is characterized by social services like Twitter, Facebook, blogs, etc. New web technologies are aimed at increasing our ability to find information on the Web. The semantic web (Web 3.0) is based on a set of standards for "tagging" web content with information that helps computers to identify the nature of the information. This will ultimately make things like search engines more helpful. A group of computer information experts have been working on applications that attempt to bridge Web 2.0 with Web 3.0, to create what people are calling the Social Semantic Web. These applications use technologies to identify all the content being created on blogs and online communities so that information can be retrieved, curated and used more efficiently than currently possible. One new social semantic web application that shows promise is Bottlenose.com. Bottlenose pulls content from a users Twitter, Facebook, Linkedin and Google Reader streams and makes it available in one easy to use interface. One thing that makes Bottlenose different from other aggregators (e.g. Hootsuite) is that it uses semantic technologies to sort and filter all that data into "streams" based on things like subject matter or author. For instance, Bottlenose pretty accurately sorted all my social content into categories like "Tech News", Political News", Entertainment, Video Clips, and so on, regardless of what social platform the items originated on. (It was pretty accurate by the way). While still in beta, Bottlenose shows promise as a tool for helping people manage the increasingly large amount of social media content blasting at them hour by hour, day by day. Because it is so new, Bottlenose use has not become mainstream, but I expect that over time everyone will use some kind of social semantic web tool to more efficiently manage their online social lives.

Want to know how not to run a business. Check out United Air Lines, Inc.'s page. Sheesh! How can these people stay in business while spreading so much pain and anguish around the world? I don't get it.

United Airlines, Inc. United Airlines, Inc., commonly referred to as United, is a major American airline headquartered in Chicago, Illinois. It is the world's third-largest airline when measured by revenue, after American Airlines and Delta Air Lines. United operates a large domestic and international route network, with an extensive presence in the Asia-Pacific region. United is a founding member of Star Alliance, the world's largest airline alliance. Regional service is operated by independent carriers under the brand name United Express. Its main competitors are American Airlines, Delta Air Lines, and Southwest Airlines.

College do! Great. College don't do. Fine. College only half ass do - waste of time. Squish like Grape.

Squish Like Grape (karate kid) From Karate Kid, Mr. Miyagi's Grape Analogy

Looking forward to a great day at the Social Media Biz Summit. I know I'll see some of you there. Great line up of amazing speakers. http://www.socialmediabizsummit.com/about/

Social Media Biz Summit » About » Social Media Biz Summit Social Media Biz Summit was created by Renee Martinez of Ruby Marketing Communications in partnership with the Canisius College Women’s Business Center to offer conferences and workshops that provide business professionals with high-level social media strategies and tactics to help them navigate and...