Ame For It Run Coaching

Ame For It Run Coaching Unlocking your potential one mile at a time in harmony. Fast forward to 2017 and Ame For It Run Coaching was born.

Personalized 1 on 1 run coaching for all abilities from 5K to Marathon

Private personal run coaching has been on Dave's resume, since 2004. However, it was never a full time occupation as he worked in the run specialty industry for various shoe brands for many years. Over time, the athlete base built, demand for coaching increased and Dave realized he needed to get back into his TRUE PASSION, ful

l time. Through research of the personal coaching industry, Dave quickly realized that many coaches were overpriced, lacked follow through and most importantly, failed to communicate consistently with the athlete. Ame For It Run Coaching is the new breed of personal coaching, backed up by a knowledgeable driven coach, continuous communication between coach and athlete, goal setting, mind strengthening, education of the runner AND PRODUCING PR'S!

4th OA Independence Day 5k for today. Pretty loaded field and she hung tough out there when not feeling 💯 going in. Go...
07/04/2025

4th OA Independence Day 5k for today. Pretty loaded field and she hung tough out there when not feeling 💯 going in. Good work, Kel!

Wishing everyone a wonderful and safe 4th. Lace em up while you’re at it.
07/04/2025

Wishing everyone a wonderful and safe 4th. Lace em up while you’re at it.

Over the course of the next few weeks we will roll out our new coaching packages, one by one. They are unique. They are ...
06/30/2025

Over the course of the next few weeks we will roll out our new coaching packages, one by one.

They are unique. They are different. They are future forward thinking. They scream a few words. Development. Fun. Community.

In 2017, Coach Dave Ames started AFI Run Coaching on a whim. It survived and changed some lives.

We have seen it all in private online + hybrid coaching. We were one of the first around, along with a few of our colleagues, and are still here kicking. We’re actually expanding with even more experienced coaches on staff and more offerings for true development.

What we do know is running is booming. But the flip side…coaching is changing. Athlete demand is changing. How it’s delivered and how do you blend them together? The style. How do we fight the apps backed by poor science, the AI and the overpaid, yet lazy online “Runfluencers” acting as coaches? And frankly why is it so hard to find a coach who can really coach, yet also care!

Sometimes it can get lonely out there for just a harrier and an online coach, or what you think you may have hired. We see it. We’re here to fix that.

Buckle up. You’re about to look at how you utilize coaching in a completely different way. Stay tuned fam.

Fatherhood:Maturity. Heightened responsibility. Patience. Just a few words that come to mind. If you asked what the last...
06/15/2025

Fatherhood:

Maturity. Heightened responsibility. Patience. Just a few words that come to mind. If you asked what the last 15+ months have been like I couldn’t tell you. All I know is it’s been a lot of laughs, and a whole new understanding of the term patience. This kid is an athlete.

In some ways I’m a better human and a better coach because of him. It’s not easy trying to direct your career, while also trying to be a new father. And to also understand which priority comes first. But as I’ve healed through the years and rekindled my faith, I’ve realized challenges make you better. In sports they create winners, and in life they create wholeness. I can’t fake the funk on this. A little lad needs a father. That I am and that I will always be.

I love you my son. It’s truly a privilege.

NEW COACH ALERT ‼️ Ame For It Run Coaching proudly welcomes Coach Lynn Johnson to our staff! Arguably one of the better ...
06/13/2025

NEW COACH ALERT ‼️

Ame For It Run Coaching proudly welcomes Coach Lynn Johnson to our staff! Arguably one of the better harriers in the region at one time in New England, she stared at North Attleboro HS (MA) and was the 1990 Brown University XC Champion. She went on to run well at Holy Cross in college, and was inducted into the Athletic Hall of Fame.

Post college, she has been a PT for 20+ years, on top of prior private coaching experience. She’s run over 20 marathons.

We’re a big fan of brining her aboard and know she will do well! She’s been there and seen all the highs and all the lows running can bring. Extremely critical in coaching today’s modern athlete.

Please DM Coach Dave if interested in setting up a background run interview with Coach Lynn. A new site and coaching services/ packages will be up soon.

For Melynne Barron running is the outlet. The former Utah All State Harrier, and now mom to 4 kids many years later, let...
06/10/2025

For Melynne Barron running is the outlet. The former Utah All State Harrier, and now mom to 4 kids many years later, let us just say things look at lot different now that she is back to trying to run competitively with a full house and multiple entrepreneurial endeavors on top of that going on at once.

But she makes it work. And week by week, she stacks up more. And for the past 2 years working with Coach Dave she’s rarely missed a step. Part of that success with consistency is that run is part of her “me” time. It’s the time to think, to organize, and yes to even dream about a few goals.

Since 2019, Melynne has tried to break the coveted 3 hour barrier. It got so bad she pretty much gave up trying for a bit. Finally getting back up refusing to quit, she hired Dave. They spent 2 years AWAY from marathoning per his advice. Honing rather on her true speed, and finding the love and sharpness / fire more short distance racing can bring. She struggled like many newer to marathoning with expectations vs. reality.

Fast forward some months ago the itch + fitness was there, a marathon was discussed, and a short build was put in place. Heat, blazing sun, ice, snow, rain, sleet. Didn’t matter what UT delivered. The target was locked in, and a solid confident build went down.

Last weekend she delivered, at altitude, marathon. 38 years young.

🏁 2:57:44 (2:51-52 sea level)

Dreams don’t die. Sometimes you just need to find a new source for the flames. 🔥 — Go, Melynne! This one feels good.

NEW COACH ALERT ‼️ Ame For It Run Coaching proudly welcomes, Coach Joe Pellittieri to our staff. Joe, an athlete of Coa...
06/08/2025

NEW COACH ALERT ‼️

Ame For It Run Coaching proudly welcomes, Coach Joe Pellittieri to our staff. Joe, an athlete of Coach Dave for over 5 years, brings a variety of talents to the table.

One — being he knows how to work with a private coach, and has had a lasting relationship with one for years. That is important when the roles are reversed, and he is in charge of the training and establishing trust. He’s a people person. And that is key.

Joe is currently a successful HS distance coach at the Private Dalton School (NYC) and has in only a short few year tenure, completely transformed the distance program qualifying kids for the NY state and federation meets, and setting numerous school records.

His ability to connect and lead well in the NYC run community will allow him to coach not only privately online worldwide, but create a small training hub for AFI Run Coaching in the city for in person work as well. A man of multiple talents.

Please welcome Coach Joe to our staff! Contact forms and availability for all our new coaches (more to come!) will be posted soon along with new packages.

Big smiles, healthy miles.

Team AFI

NEW COACH ALERT ‼️ AFI Run Coaching proudly welcomes, Coach Dylan Hedderman to our staff. Dylan is currently a highly su...
06/06/2025

NEW COACH ALERT ‼️

AFI Run Coaching proudly welcomes, Coach Dylan Hedderman to our staff.

Dylan is currently a highly successful HS coach at the yearly perennial power Shaker HS (NY) and has collegiate coaching experience at Hudson Valley CC (NY) and The College of Saint Rose (NY).

Dylan is a Level I Coach and certified as well. He spends some time helping runners too!

Coach Hedderman will be servicing adults Worldwide online, with an emphasis on Northeast athletes for hybrid coaching (online + in person) — from the mile to ultra marathon, roads and track.

Please help me welcome Dylan to the staff! We’re very excited to see him work his magic.

Ame For It Run Coaching LLC. Real coaches, not “Runfluencers”. The right way, the only way.

Cara dropped a solid 5k over the weekend in the Miami stuffiness. Fresh off a major course PR — she ran over 60 seconds...
06/05/2025

Cara dropped a solid 5k over the weekend in the Miami stuffiness.

Fresh off a major course PR — she ran over 60 seconds faster at 5k this summer, showing the engine is improving dramatically.

Congrats, Cara!

Global Running Day. We all have our reasons. For Coach Dave, the reason is right here. The hope that someday his son may...
06/04/2025

Global Running Day.

We all have our reasons. For Coach Dave, the reason is right here. The hope that someday his son may find the purity, balance, structure and confidence, the sport of running can bring.

A huge thank you to our current athletes, our past, and our future athletes for trusting Ame For It to deliver when it counts, all while never losing the fun of training.

Stay tuned for an expanded coaching staff, unique coaching packages, and some other announcements coming via a major rebrand as the coaching industry continues to evolve.

Big smiles. Healthy miles.

Team AFI

“Throw her on the track for some quarters and she’ll burn your doors off”, says Kelli’s longtime coach Dave Ames. “What ...
06/03/2025

“Throw her on the track for some quarters and she’ll burn your doors off”, says Kelli’s longtime coach Dave Ames. “What she possesses in speed or on the track, a few years ago it couldn’t match up to the roads. She would struggle to run 10k or up, simply because that heart needed to get even stronger to go longer”.

Short, a former D1 standout 800m runner at LaSalle College (PA) made a transition about a 2 years ago to focus on longer distances (while still never losing the speed) and working on getting her half marathon times down. All knowing a bigger engine leads to bigger performances. Now at 36 and a mom of 2, registered dietician and CPT, timing and discipline become even more important. She balances this like a champ.

Short has improved her threshold window by 30 seconds faster. Meaning a tempo day much more power is being output through development. She now races a half mary at the same pace a 5k was some years ago, and has shaved over 6 mins off her half marathon PR. And while she’s never run a marathon or even wants to think about one (she’ll fight Dave on this forever) — she finds herself only a few mins off the OTQ Women’s marathon standard.

Development doesn’t happen overnight. If done right, it’s a slow and sometimes boring process. But that boring process leads to development like this. “Wake up each day and win it”, says Coach Dave. “That Kel does daily”.

Athlete:
Team: /
Location: Southern, CA

6 min Course PB ✔️ Smart race ✔️ Continued Development ✔️ Miami Humidity = Toughness ✔️ fresh off a big PR last year at...
05/08/2025

6 min Course PB ✔️
Smart race ✔️
Continued Development ✔️
Miami Humidity = Toughness ✔️

fresh off a big PR last year at Chicago, dropped another good one at Boston in April, running a lifetime best on the course. Miami humidity can be a doozy, but it’s just as good as altitude in this coaches opinion and Cara got plenty of it in training.

We’ll take a break from the marathon for a bit and begin to develop on some natural speed she possesses + some shorter distance racing. All in prep for when we go back to the marathon with some shiny new wheels in 2026. Outstanding work, Cara. (Coach Dave)

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Brighton, MA

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