12/30/2025
Stop writing for the machine.
I’ve spent the last month auditing tech blogs, and I’ve noticed a dangerous trend:
Companies are so obsessed with "SEO-optimizing" their content for AI search engines that they’ve forgotten the most important person in the room—the Human Decision Maker.
Here are 3 ways I’m helping tech brands "humanize" their complex products this year:
1. The "Grandma Test": If you can’t explain your new API to someone outside of engineering, you don't understand the business value yet.
2. Interviewing the Experts: I don't just "research" a topic; I talk to the engineers who built it. That’s where the "gold" stories live.
3. Solving > Describing: Don't tell me what your software does. Show me the 3 hours of manual labor it saves me.
Tech should be accessible, not intimidating.
Are you struggling to get your technical message to resonate with non-tech stakeholders?
I’m looking to help 2 more SaaS brands this month.
Drop a "TECH" in the comments or DM me to see if we're a fit. 👇
