Tire Industry Association

09/23/2026

Registration is open for the 2027 OTR Tire Conference! Join us February 24–27, 2027, in New Orleans, Louisiana.

We can't wait to see you in New Orleans! Register today: https://www.tireindustry.org/events/otr-2027/registration/

09/22/2026

TIA members can gain a competitive edge at the 2026 SEMA Show by exploring the latest innovations in tires, equipment, and services shaping the aftermarket. The Show also features TIA-led education sessions covering critical topics such as tire wear analysis, TPMS advancements, and best practices for today's tire professionals.

Attendees will have the opportunity to connect with manufacturers, distributors, dealers, and industry experts from across the automotive and commercial tire markets. Whether you're looking for new products, technical training, or valuable business relationships, the 2026 SEMA Show delivers the insights and connections needed to stay ahead in a rapidly evolving industry.

Learn more about the benefits of attending the SEMA Show: Why Attend | semashow.com

Register with promo code SS26TIA – https://www.xpressreg.net/register/AAIW1126/attendee/lookup.asp

09/14/2026

🎉 The results are in!

We’re excited to announce the results of the 2026 TIA Board of Directors Election and congratulate the four individuals elected to serve on the TIA Board!

Please join us in welcoming Kelsey Jarman and Jason Rook, who will be joining the Board for the first time, and congratulating returning Board members Craig Stevens and Adam Moffatt.

We look forward to the leadership, perspectives and experience each will bring as they help guide TIA and continue moving the tire industry forward.

The newly elected Board members will be officially inducted on November 2, 2026, during TIA’s Annual Membership Meeting at Planet Hollywood Resort & Casino in Las Vegas.

Congratulations to Kelsey, Jason, Craig and Adam! 👏

09/11/2026

Today, we remember.

On September 11, we honor the lives lost, the heroes who answered the call, and the countless acts of courage and selflessness that followed.

Twenty-five years later, we remember their stories, their sacrifice and the strength of a nation that came together.

We will never forget.

09/11/2026

TIA President Russ Devens could tell you to stay safe out there…but what if Lilly tells you instead? 👀

Meet Lilly Devens, Russ’s four-legged reminder of one very important reason to make safety a priority every single day.

Lilly knows a lot of you have babies like her waiting for you at home. ❤️ So whether you’re servicing a tire on the roadside, working in the shop or simply heading out for the weekend, take the extra precautions, look out for one another and do everything you can to make it home safely.

Because someone pretty cute might be waiting at the door for you. Have a safe weekend from Lilly and TIA! 🐾

09/08/2026

📺 TIA on Fox News!

TIA Chief Technical Officer Kevin Rohlwing recently joined Fox News Live to discuss California’s new replacement tire regulations and what they could mean for consumers and independent tire dealers.

Watch the full interview to hear Kevin’s insight on this important issue facing the tire industry.

🔗 Watch here: https://www.foxnews.com/video/6404683190112

Tire Industry Association CTO Kevin Rohlwing joins 'Fox News Live' to discuss California's new replacement tire regulations. Rohlwing warns the rules will spike prices and harm independent tire dealers.

09/02/2026

In this Government Affairs Minute, TIA Vice President of Government Affairs Roy Littlefield IV explains why restoring WOTC is a legislative priority for TIA, the renewed efforts in Congress to bring it back, and what it can mean for employers facing ongoing workforce challenges.

09/01/2026

In this TIA Tech Tip, Jose Moreno discusses the importance of proper tire rotation and how it can help maximize tire life and performance.

08/28/2026

Big tires require big-time skills.

Earthmover tire service isn’t something you master from a manual. TIA’s Advanced ETS 200-Level Training puts experienced technicians in the field for hands-on work with the tools, equipment and procedures used on the job.

Next stop: Garner, Iowa.
📅 September 15–18, 2026

Garner, we’ll see you in September. Register today: https://www.tireindustry.org/pub/?id=54B95DF4-97A7-3A9A-396F-3D76B72DA5AE