edSocialMedia

06/07/2022

If you’re new to school marketing, let me be the first to welcome you to the world stage of online users, where attention spans are profoundly short, and every post is at risk of being scrolled past or ignored completely.

It may seem harsh, but it’s true. Promoting your school online isn’t easy. Even if your school has been in existence for a long time, you’re facing stiff competition. If you want to stand out, you’re going to need an effective content marketing strategy.

If you want your school to stand out amongst your competitors, you’re going to need an effective marketing content strategy.

11/13/2018

Check out the latest post from Brendan Schneider on "How to Use Instagram Video to Help Your School on Social Media".

http://www.edsocialmedia.com/2018/11/how-to-use-instagram-video-to-help-your-school-on-social-media/

06/26/2018

Instagram, and all social media marketing, for that matter, is a long-term strategy. Becoming an Instagram influencer is not going to happen overnight. However, with a few key actions, you can actively encourage more engagement on Instagram for your school.

Here are 12 tested way you can grow engagement on Instagram for your school.

Do you feel like you’ve done everything you can to boost your engagement on Instagram and nothing is working?

06/19/2018

As a school marketer, you already are aware of the opportunity Twitter presents to you as a tool for reaching out to parents and prospective parents. With more than 330 million users on Twitter, it’s easy to see why it is one of the platforms most school marketers say benefits their school.

But here’s the challenge – how do you get the right Twitter users (also known as Tweeps) to engage with your posts and click on your content?

In this post I’m going to take a deeper dive into Twitter engagement, how to measure it and why it matters.

06/10/2018

“To acknowledge the beginnings of people is a beautiful thing.”

~Noma Dumezweni

My Weekend Update Newsletter includes great content I found this week including,

05/26/2018

“If you are the smartest person in the room, then you are in the wrong room.” ~Confucius

My Weekend Update Newsletter includes great content I found this week including,

05/15/2018

It’s a common scenario. The person responsible for blogging, email marketing, online advertising or other content development goes to work on Monday, does research, writes the content and/or designs an ad and sends it to their team member to make revisions and approve. If they’re lucky, the content will be published that same week.

And they do this over and over each week.

Sometimes, they might think that they should write down a few topic ideas for the coming weeks. But most of the time they are so busy sitting in meetings, updating the website and working on other projects that there just doesn’t seem to be time to get ahead of the game.

Having an annual marketing and editorial calendar in place can make a tremendous difference in the marketing process. As many as 85 percent of top performing marketers manage an editorial calendar for content production.

05/08/2018

One of the most difficult parts of being a school marketer is staying on top of all of the expectations placed on the marketing department.

It’s difficult to build momentum when you feel like you’re being pulled in many directions. As a school marketer, you’re often expected to summon your creativity and deliver something awesome while juggling 3 million (OK it seems like 3 million) deadlines and keeping your team on task at any given point in time.

And, when you keep repeating this seemingly never-ending cycle over, and over…well…you have a tendency to get burned out. It just isn’t sustainable.

The key to managing a heavy workload is streamlining by using organizational tools. There are four stages a marketing manager should take to systemize their process and make marketing more manageable for everyone.

In this 4-part series on organizing school marketing projects for efficiency and effectiveness, I will be covering four stages of organizing your marketing for efficiency and effectiveness. The four stages are: prioritization, planning and scheduling, automating and creating a repeatable process through checklists and reminders.

A project backlog is a tool for objectively determining how to prioritize your projects and activities within each project.

04/30/2018

Is there an advantage to using one of the three main video hosting options for your school? From a marketing perspective, the variables to consider are pretty straightforward.

04/04/2018

What social media trends should schools be paying attention to in 2018?

Social media marketing is changing at a rapid pace. To succeed in social media, it’s essential to stay at the forefront of change and understand the latest social media trends. Here are 8 of the top major trends you need to know to be a successful school marketer in 2018.

To succeed in social media, it’s essential to stay at the forefront of change and understand the latest social media trends.

03/17/2018

“Spring is a true reconstructionist. “
~Henry Timrod

My Weekend Update Newsletter includes great content I found this week including,