05/20/2016
Anaïs Gretry, Aaron Barnes, and Aaron Barnes receive awards from for outstanding research at
Brands and Brand Relationships
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The Institute for Brands and Brand Relationships (BBR) is an international learning organization dedicated to uniting academics and practitioners.
The Institute for Brands and Brand Relationships (BBR) is an international learning organization dedicated to uniting academics and practitioners in the mission of developing and advancing the brand and brand relationships sub-disciplines of marketing. BBR 2014 - our showcase conference event - is intended for academics and managers with an interest in brands, brand management, and the relationshi
05/20/2016
05/20/2016
John Witttenbraker from GfK closes another amazing with awards for three deserving doc students.
05/20/2016
Marina Puzakova talks about social crowding's effects on anthropomorphized brands at 2016
05/20/2016
Aaron Barnes introduces the concept of inter-consumer brand commitment at
05/20/2016
Suzanne Rath says she's not our friend - Not really, but effects of brand friendliness may not be all good
05/20/2016
Mansur Khamitov disentangles the static in brand loyalty metrics at
05/20/2016
Special thanks to from for explaining without frightening the room at
05/20/2016
John McGarr from Fresh Squeezed Ideas brings more practitioner realness to
05/20/2016
B2B brand challenges explained by John Witttenbraker from , long-time friend and partner at
05/20/2016
Ryan Cruz talks about parasocial interactions and the impact of pronoun selection on engagement at
05/20/2016
Nico Kervyn describes branding as a positive take on stereotyping at
05/20/2016
Thanks so much to founders, and , for bringing the practitioner viewpoint to
from delivers on his company's work with GE to build brand familiarity at
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