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Some email marketers often 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐨𝐟 𝐞𝐦𝐚𝐢𝐥𝐢𝐧𝐠 𝐚𝐬 𝐦𝐚𝐧𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬.

What they don’t realize (until after the damage is done) is that this 𝐬𝐚𝐛𝐨𝐭𝐚𝐠𝐞𝐬 𝐈𝐏 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧.

An unsolicited or irrelevant email will go unopened—and email open rates are critical to IP reputation.

The only way to keep open rates (and IP reputation) high is to be selective with your email list.

👉 Don't send your users trashy emails
👉 Don't send irrelevant emails to your users or you risk going to spam

Make sure to 𝐫𝐞𝐯𝐢𝐞𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐥𝐢𝐬𝐭 𝐞𝐯𝐞𝐫𝐲 𝟔-𝟏𝟐 𝐦𝐨𝐧𝐭𝐡𝐬.

Retain only those email addresses that show the greatest open rates, and discard the rest. 👍

𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐜𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐞𝐲 𝐜𝐨𝐦𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐬𝐢𝐭𝐞.

For that reason, it’s important to know how to create compelling landing pages that are optimized for lead capture or sales.

𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬 𝐚𝐫𝐞, 𝐪𝐮𝐢𝐭𝐞 𝐬𝐢𝐦𝐩𝐥𝐲, 𝐭𝐡𝐞 𝐩𝐚𝐠𝐞𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐞𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐨 “𝐥𝐚𝐧𝐝 𝐨𝐧” 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐜𝐨𝐦𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞.

You can either direct people to a landing page with a paid marketing campaign (e.g. AdWords, email marketing, or Facebook ads) or optimize the page for search.

Landing pages serve a dual purpose: They drive search traffic to your page (by showing up high in search results) and they generate leads or sales (by encouraging visitors to give an email address or purchase a product).

It’s important to note of the tips below to create an effective landing page:

𝟏. 𝐒𝐡𝐨𝐰 𝐨𝐟𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.

Landing pages are like salespeople that live on your website. The best salespeople are friendly, direct, and thorough. Most importantly, a good salesperson—and a good landing page—understands and addresses the customer’s needs.

As you design your own landing page, keep the following lessons in mind.

𝐊𝐞𝐞𝐩 𝐢𝐭 𝐛𝐫𝐢𝐞𝐟: There’s no need to ask for information you don’t need. Cut out any field that’s not 100% necessary—in one case, a company that removed a field for phone numbers saw a 5% increase in conversion rate.

𝐒𝐞𝐫𝐢𝐨𝐮𝐬𝐥𝐲, 𝐜𝐮𝐭 𝐨𝐮𝐭 𝐟𝐢𝐞𝐥𝐝𝐬: In most cases, all you need is a name and an email address. Sometimes an email address is enough. The fewer fields you have, the higher your conversion rate will be.

𝐓𝐞𝐬𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐭𝐭𝐨𝐧𝐬: Designing the perfect button is a science and an art. Make a good-looking button, but test the color, shape, and text to improve your conversion


𝟐. 𝐓𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐡𝐚𝐯𝐞.

Another way to create a successful landing page is to talk about a general problem that your business can solve. If you own a bicycle shop, for instance, you could create a landing page explaining how to repair a flat tire and offer your own products when you talk about the tools and parts that are required.

When you construct your landing page, remember that the customer is searching for something.

Your goal should be to offer a solution subtly, rather than overtly pushing your product.

Building a great landing page takes a lot of research, effort, and revision. One of the best things to do is look at existing pages that are successful.

Go and give these a try. Best of luck with your landing pages! 👊

𝐇𝐚𝐩𝐩𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.👍

And even in today’s digital world, “word-of-mouth” recommendations are as powerful as ever.

Here are a few ways testimonials can improve your SEO and help you convert new customers:

• 𝐁𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐟𝐚𝐬𝐭. As a consumer, it’s reassuring to hear about a product from someone who’s tried it already—especially if this person is someone you can relate to, who’s facing the same struggles.

• 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟. Social proof is unbiased evidence that backs up your claims but doesn’t come from your company. For example, “This product solved X problem for me. I find it’s better than the rest because…” is more convincing than, “Our product solves X problem.”

• 𝐒𝐡𝐨𝐰 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭. Are you more likely to trust someone who tells you they’re an expert, or a professional your friends all rave about? Testimonials that highlight your credentials will show you’re a reliable expert without boring your visitors.

• 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞. Some website visitors will be ready to buy but many will still be deciding if you’re right for them. A strategically-placed testimonial can give fence-sitters the nudge they need to become customers. It can also help prevent returns to your online store.

• 𝐁𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎. Got good reviews on Facebook, Amazon or Google? These will help boost your SEO so more customers find you online. Just remember to link to your website in your profile!

What’s the best feedback you’ve ever had from a client/customer?

I’d love to hear about your successes! Share your story in the comments. 👇

𝐄𝐦𝐚𝐢𝐥 𝐡𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐫𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐥𝐢𝐤𝐞 𝐚 𝐦𝐨𝐯𝐢𝐞 𝐭𝐫𝐚𝐢𝐥𝐞𝐫.

They give your readers just enough information to be intrigued, but not too much that they feel like they've seen the whole thing.

Studies show up to 50% of subscribers decide to open a message based on the subject line.

It’s the first thing your customers will look at and allow them to decide whether the mail they’re reading is attractive enough to keep scrolling through.

And a good header needs to be attractive, brand-identifiable, set the tone for your email, and get to the main points.

There are lots of different ways to catch your readers’ eyes and attention. You can be… 👇

𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 .
- Cat’s outta the bag! Surprise sale tomorrow—up to 50% off!

𝐏𝐨𝐞𝐭𝐢𝐜.
- Marketing attribution: Tips & Types, Which One is Right?

𝐏𝐮𝐧𝐧𝐲.
- New arrivals! Seriously cool (warm) jackets.

𝐈𝐧𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐯𝐞.
- Hmm no posts last week? [Tips if you’re stuck!]

𝐋𝐲𝐫𝐢𝐜𝐚𝐥.
- Oops [figure in the news] did it again…

Don't be afraid to be creative and playful when creating ideas for your email headers. Keep in mind that the best email headers are short, sweet, and to the point. 📧 👍

An important thing to remember is that each sale is different depending on whom you’re selling to.

With each new deal, you need to 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐧𝐞𝐞𝐝𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭 𝐚𝐧𝐝 𝐛𝐫𝐢𝐝𝐠𝐞 𝐚 𝐠𝐚𝐩 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐨𝐮𝐭𝐜𝐨𝐦𝐞.

If you’re not solving the needs of your prospect, the likelihood of making the sale dwindles.

On the other hand, if you can align your product/service with their needs, the odds skyrocket.

So the solution is simple.

𝐁𝐞 𝐠𝐞𝐧𝐮𝐢𝐧𝐞, 𝐚𝐬𝐤 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐥𝐲 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬.

Use open-ended questions to uncover a need and dig deeper with at least 3 additional questions to find the why behind that need.

Allow your prospect to do 75% of the talking as they will use that time to open up and reveal pain points you can help solve. 👍

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 is an 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 and the perfect place to 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 and 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬.

While some may not see social media as the most personal platform for building relationships with customers, if it’s done the right way, you can make 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

Providing a 𝐠𝐫𝐞𝐚𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 on social media can 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐛𝐫𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲.

While a lot of sales do come from social media, your customers primarily come there to have fun and socialize so it is vital to 𝐭𝐚𝐢𝐥𝐨𝐫 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞𝐬𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 to 𝐦𝐞𝐞𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐞𝐝𝐬 and 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐬𝐦𝐚𝐫𝐭 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞:

• Interact in Chats
• Retweet on Twitter
• Create Polls/ Surveys
• Engage in Facebook groups with a similar target audience
• Always reply to comments on your Facebook business page or Instagram

Try these tips and make meaningful connections on your social platforms today! 👍

One of the essential tips that businesses need to ensure while sending their marketing emails is to 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞𝐦 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐚𝐬 𝐦𝐚𝐧𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞.

To fully reap the fruit of your marketing efforts, you need to ensure that your email is received and read by people from different geographical locations accessed through various devices.

Some of the essential tips to improve email accessibility include:

• Optimized for different devices.
• The text should be simple and easy to understand.
• Font size should be adequate.
• The color combination should be engaging.
• Graphics should be crystal clear.

Save these tips and apply them to your next email campaign! 👍

𝐈𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐮𝐬𝐞𝐫𝐬 𝐨𝐟𝐭𝐞𝐧 𝐬𝐤𝐢𝐦 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐡𝐞𝐚𝐝𝐢𝐧𝐠𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐰𝐡𝐚𝐭’𝐬 𝐢𝐧 𝐬𝐭𝐨𝐫𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐛𝐞𝐠𝐢𝐧 𝐫𝐞𝐚𝐝𝐢𝐧𝐠.

The headings on your page should provide a quick preview of the entire page in a few seconds.

Having clear headings for each section that include your topic’s keyword reassures users that they clicked on the right link.

Page headings:

✅ Are important for SEO
✅ Should be skimmable
✅ Give the reader a clear overview

Even search engines use a page’s headings like an outline to determine if they should recommend that particular web page for a search term.

Google can even highlight text and send users directly to that part of the page to make sure they find the answer they need fast.

Scannable, well-organized content is preferred by both humans and search engines, so spend time making sure the topic is clear and the important details are easy to find. 👍

𝐀 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐢𝐬 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮 𝐦𝐨𝐧𝐞𝐲. 💻

How do you know if your site is converting?

You need to know what makes your business unique.

Every business has unique selling points—the things that make them stand out from their competitors.

It's important that you give your visitor a reason to stick around with you, so make sure it's easy for them to find what they're looking for.

Examples of unique selling points are:

• High quality, because you only use the best materials
• 24/7 customer support
• Not satisfied? Money-back guarantee.

Make sure your website does this by picking out the most important points about your business and showcasing them prominently on the page—don't just throw them into random spots!

You want people to walk away with a clear understanding of why they should choose your company over all other options. 👍

It is 𝐧𝐨𝐭 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐭𝐨 𝐛𝐞 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐨𝐧 𝐚𝐥𝐥 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, but what matters is to 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 on a few that you are present on.

It is probably one of the best tips for social media marketing.

It is not the quantity that matters; it’s the quality that counts!

Putting out substandard content will only make things worse for you.

Instead, research and plan your social media presence to align with your goals and appeal to your target audience.

Focus on the platforms that are preferred by your targeted demographic. 👍

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐭𝐡𝐞𝐧 𝐜𝐡𝐚𝐧𝐜𝐞𝐬 𝐚𝐫𝐞 𝐲𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐚 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐧𝐝/𝐨𝐫 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦.

But what about your website? Does it have the same kind of social media integration that your other channels offer?

If not, it’s time to add social media buttons to your site!

Social media integration can help you improve your website’s traffic and engagement.

By adding social media buttons to your website, you make it easy for visitors to share your content on their favorite social networks.

Additionally, social media integration can help you track how well your content is performing on social media.

Here are a few ways to add social media integration:

✅ Add a Facebook Like button to your website and blog posts so that visitors can easily like them on Facebook.

✅ Install a Twitter Follow button so that visitors can follow you on Twitter without leaving your site. Add a Tweet This button to make it easy for people to share your content with their followers.

✅ Auto-publish your blog posts to your social media profiles so that your followers can see them as soon as they’re published.

✅ Create a social stream to display your latest social media updates on your website.

Now that you have read the tips, it’s time to put them into action!