The Swann School of Protocol - Beverly Hills, CA

The Swann School of Protocol - Beverly Hills, CA The Marvelous Magic of Manners

Has this ever happened to you? And then, someone does something nice for you. All of a sudden, a new feeling washes over you.

You’re just having one of “those days” and nothing seems to be going right: One of your kids woke up sick so you had to scramble to find a sitter, a coffee spill meant a last minute outfit change, your car’s ‘check engine’ light came on and now you’re late for a big presentation you’re doing at work. Could be they let you merge in front of them in traffic or perhaps they held the door open as you walked up. Maybe they discreetly pointed out you had remnants of your blueberry breakfast muffin in your teeth or they rushed to push the elevator button for you since your hands were full. You feel grateful.....calm.....better......you feel......good. That other person’s small gesture has helped brightened your day and your mood. That, my friends, is the power of etiquette. It’s the magic of manners. It’s the beauty of decorum. At The Swann School of Protocol - Desiree Hunter we believe etiquette is far more than knowing which fork to use at a formal dinner. It’s about being aware of how our actions affect others and then behaving accordingly. Yes, it’s important to know and practice the proper social protocols but it’s of even greater importance to treat others with Honesty, Respect & Consideration. If we all did that, just imagine how many countless ripples of kindness we’d be sending out into the world each and every day?

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When in doubt, simplicity and polish tend to leave the strongest impression.
02/03/2026

When in doubt, simplicity and polish tend to leave the strongest impression.

01/31/2026
The best compliments feel natural — not performative or expected.
01/24/2026

The best compliments feel natural — not performative or expected.

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300 S. Beverly Drive Suite 201
Beverly Hills, CA
90212

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