09/14/2026
Will the Yugo return?
Its $3,990 MSRP caused quite a stir in the Fall of 1985, when the average price of a new car in the United States was three times as much.
Now, one of the most famous—and notorious—economy cars may be on its way back.
In little more than a year, sketches of the new Yugo have given way to scale models. A running prototype is on the way for 2027.
While the Yugo does not have the romantic pedigree of a vintage Porsche or Mini Cooper, it has name recognition and genuine, counter-cultural appeal: an authenticity tinged with fierce irony.
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