The University Partnership Program at UC Berkeley builds meaningful relationships with business part
UPP’s collaborative, coordinated approach provides the infrastructure to develop comprehensive, university-wide relationships with business partners through our four guiding principles:
Brand Alignment
Campus Services
University Impact
Revenue Growth
05/17/2026
Congratulations to the University of California, Berkeley Class of 2026!
From all of us at University Business Partnerships & Services, congratulations. Wishing all our graduates success as you begin your next chapter. Go Bears! 💙💛
Image Description: Graduating students tossing their caps at California Memorial Stadium, with blue and white text above them reading: “Congrats, Class of 2026!”
05/05/2026
How does UBPS invest in sustainability? 🌱
Through partnerships that support UC Berkeley’s sustainability goals, we’re helping reduce waste and promote responsible practices on campus.
Highlights include the ReUse Pepsi program to cut single-use plastics at Cal Athletics games
PepsiCo’s support of Cal Zero Waste
Sustainable graduation regalia initiatives with Herff Jones.
We’re excited to keep expanding these efforts as our campus community grows!
Image Description: Instagram posting images of a reusable r.Cup during a Cal football game. Second image of Herff Jones graduation regalia. Titled “Sustainability Initiatives”
04/28/2026
This April, we’re celebrating National Internship Awareness Month and highlighting campus partners, like Peet's Coffee, whose internship program gives students real-world experience, mentorship and a deeper look into the coffee industry.
Together, we’re helping students build skills that last far beyond the classroom. Read more about this past cohorts experiences: https://www.peets.com/blogs/peets/brewing-the-future-reflections-from-peet-s-2025-summer-interns
Image Description: A cup of coffee with bear latte art in the foam. Above the cappuccino is blue text reading ‘Brewing the Future.'
04/20/2026
April is Internship Awareness Month!
UBPS is celebrating by highlighting two of our amazing interns. Aubree, our Activation Intern, and Lissette, our Marketing Intern!
Read more about their advice and experience interning at UBPS
https://upp.berkeley.edu/news/interns-action-how-ubps-students-are-making-their-mark
04/18/2026
Stop by and refresh with FREE Bubbly, courtesy our Student Union and PepsiCo.
Stop by the MLK Student Union for complimentary Bubbly (flavors and product available while supplies last).
See you there!
04/17/2026
Welcome to UC Berkeley! Celebrate Cal Day with some free swag.
Stop by Upper Sproul tomorrow, April 18th, and visit BMO, the Official Bank of UC Berkeley, for some campus freebies (products may vary and are available while supplies last).
!
What’s next for UBPS?
In FY25, University Business Partnerships & Services (UBPS) finalized key agreements with BMO and Bear Republic Brewing Co—partnerships designed to directly benefit the UC Berkeley community.
With these agreements in place, UBPS now has a strong baseline of $13M in future contracted revenue, a powerful foundation to grow even more impactful partnerships ahead.
03/26/2026
Happy Staff Appreciation Week!✨ Take a well-deserved break and join us for Tea & Cookies, sponsored by BMO, the Official Bank of UC Berkeley.
Thursday, Mar. 26, 2–3 PM
BMO Branch - 1st Floor, MLK Jr. Student Union (ASUC Building)
Sip some tea, enjoy cookies and connect with colleagues. Our treat! While supplies last, of course ☕️🍪
03/23/2026
Have a great Spring Break, Bears! Make sure to get some rest and have fun ✨
University Business Partnerships & Services connects campus groups with trusted business partners to create meaningful collaborations that benefit the entire UC Berkeley community. From sponsorships to strategic partnerships, UBP helps bring ideas to life across campus.
✨ Learn more at Visit UPP.Berkeley.edu
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| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |