07/08/2026
I've worked with hundreds of coaches, and almost every single one of them has said some version of the same thing: "Jim, I just need to figure out the tech first."
I can tell you honestly, that sentence has cost people months, sometimes years. They keep waiting until they understand everything before they actually start showing up.
But here's what I've learned watching coaches stall out: you don't need to understand all the tech. You need to understand enough to move.
The tech world makes this feel way more complicated than it needs to be. Most coaches don't need fifty tools. They don't need some giant software stack. They don't need to become a tech expert before they can get clients.
They need a few simple pieces working together: a simple funnel, a scheduling tool, a way to deliver their content, a way to get paid, and one place to show up consistently. That's it.
I've seen coaches build real businesses with exactly that kind of setup. Most coaches don't struggle with access to tools. They struggle with knowing which ones actually matter, what order to set them up in, and who to ask when something breaks. That's where most people lose momentum.
I'm Jim Fanale, co-founder of Digital Mentors, and I help our clients turn all this tech and AI stuff into something they can actually use. Inside Digital Mentors, we run live tech training and support classes three times a week. A real person, real answers, real time. You bring your questions, and I'll cut through the noise and tell you exactly what to do next.
Send us a direct message with the word "tech" and I'll send you a link to our complimentary audit, or click the link in our profile to learn more.