Hey Ria Johnston

Save this for Valentine’s Day, you know who to send this to 😉

😘 thanks for the inspo

Send this to the person who makes being a solopreneur not so solo 😊

this one’s for you 💛

Yesterday over lunch, I asked my husband Kyle… “Why do you think my engagement is so low?”

For context, Kyle posted 10 times a day for 20 days straight and grew his account by 25% this month. 🤯

He looked at me and said, “I’d have to look at your content more closely to give you feedback.”

He pulled out his phone, and we scrolled through my 9 most recent posts…

“You need to share more about YOU and who you are,” he said.

Blind spots in marketing are funny like that.

I often find that some of the marketers that I respect the most are making great money… their own content and website are, well… not as good as the work they do for their clients, to put it kindly.

I personally have the theory that one of the biggest things that has held back my business in the past 2 years is primarily due to the fact that I have almost always prioritized client work over marketing myself and practicing what I preach in my own content, website, and overall branding.

💡 As soon as Kyle said that, I thought, “Duh!”

A lightbulb went off.

Since rebranding from ‘Studio Kind’ to ‘Hey Ria Johnston,’ I hadn’t made a new about-me post.

I had this on my list, but I immediately knew (or hoped, at least) that from an engagement standpoint, today’s post would get me back on track.

I would love to know… do you have any questions for me about how I built my business?

If so, let me know below, and hey, I might just make an entire post JUST FOR YOU and your questions to help ya out! 💬👇

Because ultimately, my goal with this account is not to sell but to SERVE YOU. 🫂

Why?

Because building a business is lonely, and if you are wondering what your blind spots are, I’d love to be your second pair of eyes.

With love,
Ria Johnston 💛

It’s Saturday. Get off your phone and go do something for your health and for your community 🫶

If you want to raise your prices… You know you’re good at your creative craft and you know what you work is worth. More.

And you want more time off. You want your creative hustle to start *complimenting* your personal life instead of compromising it.

You know you want a mentor. Someone to show you your blind spots, what to focus on, and how to fully book out your services!

You want the freedom of freelancing & the security of a 9-5. But right now it feels like you can only have one or the other.

You want ‘the power’. To be able to confidently choose who you work with, for how long, and on your terms.

You have BIG dreams. You know that going full-time in your business is just the tip of the iceberg in your creative career.

Then CFC (the Creative Freelancer Coaching Program) is PERFECT FOR YOU!

Who is this program for?🤷🏽‍♀️
For creatives like you that are building a business as a copywriter, designer, illustrator, video editor, social media manager, photographer, or videographer.

What’s included?🤷🏽‍♀️
In CFC, you’ll get two weekly 60-minute coaching calls and access to Ria’s video tutorial and template archive. We’ll create a game plan for you to grow your creative business and deep dive into the strategy behind your: pricing, portfolio website, marketing, sales calls, and more.

Want to learn more?

Visit STUDIO-STUDIES.COM

to get all the details and 🤑👀access to early bird pricing that ends February 1st. 👀🤑

So excited to see your application in my inbox!

— Ria

Build a business you love SO THAT YOU CAN TAKE TIME OFF 🤌

I do not believe it is healthy or sustainable to expect yourself to post every day or even weekly if you run a business solo (especially if you don’t yet have a VA).

Give yourself permission to TAKE TIME OFF and rest, be with the people you love, recharge, go offline, and get inspired by anything BUT a screen.

What does it say to your clients if you’re one of those people posting on the holidays?

— That you value work over rest?
— That you don’t have people you prioritize over being ‘productive’?
— That you can’t afford to take time off?

Love, those aren’t green flags… 🚩

Some people take pride in being part of the hustle culture movement and working 365 days of the year because they ‘Love what they do so much it doesn’t feel like work’ BUT this will NOT lead to creating a fulfilling life. 😬

People on their deathbeds don’t look back and say “Wow, I’m so happy I put my work over the relationships and my rest”, they almost all relish the memories they made ON VACATION more than anything else.

People look back and wish they had done more of…
— Laughing at 4 am with their closest friends
— Making time to go on adventures and be in nature
— Making time to get close to family members (who will be around forever)

So in case you’re been thinking about working for the next 1-3 weeks…

If you can… take time off. Trust me, it will help you’re business more than you know.

See you in 20204

Here are 3️⃣ easy ways you can reach more of your ideal audience on social media using SEO 👇

SEO stands for “Search Engine Optimization”. It’s the practice of OPTIMIZING the words on your online content (Website and social media) to ensure that when the people you want to work with SEARCH for someone who offers what you offer THIS ENSURES PEOPLE FIND YOU.

OK OK, HERE IS THE LIST!

1️⃣ OPTIMIZE YOUR INSTAGRAM BIO
— Break your bio down into 4 or less short bullet points
— Mention the RESULTS you deliver
— Mention the service(s) you offer
— Invite your client to reach out
(see my bio for an example)

2️⃣ GET FOUND BY MORE PEOPLE WITH A BETTER INSTAGRAM NAME
— Not to be confused with your USERNAME (your username has the ‘@’ in front of it)
— If you are the only person a client would talk to when working with you, the first word in your IG name needs to be your first name (IE: Ria)
— Then write your title/niche/expertise/or service. Exp: John — Business Coach, Aref — Website Designer, Lisa — Public Speaking Coach
— This helps people find you when they look for someone who offers your service

3️⃣ Use KEYWORDS in your captions (easy I promise) — In other words, if you’re a nutritionist and your niche is teaching about the carnivore diet and fasting to remove parasites, then you need to incorporate the words “nutrition, carnivore, parasite removal, and diet” into all of your captions.
— Create a bank of words that are related to your service/niche and include them in your captions to help the algorithm understand your expertise and push your content to more people who need you.

🚀 Need help attracting and CONVERTING more of the people you dream of working with?

💭 Shoot me a DM, I’d love to chat with you about how we can grow your service-based business online!

And, keep your eyes out for the early bird pricing on the business coaching program I’m launching soon! 🤫

Wondering how to get better client testimonials?👇🏽

Comment “Send me your training Ria!” and I’ll DM you a link to my free training that covers everything you need to know so you can start getting amazing client testimonials…

we’re talkin long-format written testimonials, five stars, and even, video testimonials!

As always, share this with someone who needs this or save this for later if you want to try this strategy for yourself.

— Ria ♡