Sammi Siren Music

whether you’re an independent artist or you’re running a label, you know that every dollar counts

Independent artists are spending anywhere from zero to 5000 $ on a music video that doesn’t convert to stream or dollars in their pocket

Labels are spending anywhere from $5000-$100,000 on a music video plus $10,000 for a music shoot

And neither of them have a system for telling what songs are actually going to be profitable

It’s all just a guess or a gut instinct

And guess what y’all? Got instincts are wrong all the time.

And you might love your next new single

But you’ve catalogue songs that could be making you money and you’re choosing not to

I don’t know about you, but I really like having food on the table

And making a living from my art is also really fun

Data > gut feeling

So the next skill to learn is how to track the data and what data to actually look for

So that you know exactly what strategy to implement

And where to put your money in a place that it will actually return to you, and you can keep making a living from your art

So learn it yourself

Or you could just hire my team to do that for you 😉

Success starts when you shift from this mindset

“I have to do marketing”

To this mindset

“I get to bring this song to the people who need it”

It’s simple.

If you’re music is good, then somewhere out there someone needs it

And if it’s not good yet, go keep making better music.

Simple.

The line is very fine

Yes tell your story

Yes build a world

Yes connect as a human to the humans on the other side of the screen

But in the end, the audience needs to fall in love with the music

The problem is, how do you get an audience to care about the music?

Because they don’t innately on social media

Simple marketing technique : building Know, Like, and Trust

Your catalog is more important than your favorite new song

And I’m so not sorry to say it

To make money in this industry you gotta play the long game + sustainability game

It’s not about one song

It’s how all parts fit together

And this oisses a lot of artists off

But you might think this next song is a hit

And if the audience doesn’t like it then they just don’t like it

Your art is for you

But as soon as you enter the game of business it’s for the audience

That’s just how business works

Marketing is all about satisfying and audience’s needs

Even in the music industry

It’s never an accident

And it’s not about being an Industry Plant either

Artist, who understand the needs of the people and create art to support the needs of the people will succeed

Artists who ignore the needs of the people and decide they want to create their own world might succeed, but it might take more time or it might happen after their lifetime

It just depends on where the demand is

And this is just business

Music solves a problem

Bad days boring car drives getting ready to go out

These are all real life moments that music create a solution for

The problem most artists have is they’re just trying to sell the song

And so the marketing doesn’t connect to the people

Even if the song would

The key to a really great marketing?

Show how your song solves the problem

Sell thr EMOTION

It’s not “this song is out”

It’s “I made this song for the grief you feel when you pass their house on your way home from work”

Get it?

This drives to REAL people

Who are going through REAL emotions

And use your music to process them

And makes you worthy of a cult following

The more you grow, the more hate you’ll feel

This isn’t new. This is the downside of fame.

And we live in a day in age where anyone can become “social media famous”

Which means if you plan on building an audience for your music or your mind or anything in between

You will have three types of audience member members. People who wanna be like you, people who wanna date you, or people who wanna hate you.

There will be times when you’ll receive so much hate on a post that your heart will constrict, and you will want to curl into a ball

The key is to learn how to feel safe to be seen putting yourself out there

To create a vision that’s so strong it out screams the negative comments

I face this too, just like you

And remember if you’re building an artist project, this does come with a territory

You asked for an audience so have gratitude that it’s there

And trust that if you’re pushing away, the people that aren’t meant for you

Then you’re attracting the people who aren’t meant for you

Music is the medicine audience marketing is the science.

Marketing is 80% data and 20% creativity

And 100% empathy

Understanding what’s happening in the audience‘s life

And the problem, your music solves for that audience

Once you get that your incredibly powerful

Because not only are you creating something that controls the nervous system system of the audience?

But you’ve mastered how to appeal to that nervous system system

Combined, it is an absolute force of nature

And that’s why the privileged view want to control it so much

it’s not just about the money

It’s about the audience

Control the music influence the audience

Influence the audience, control the money

you are powerful don’t let the starving Artist mindset make you forget that

The music industry tends to skip this step

Which is odd because every other industry does this

But it makes sense since things moved to short form over the past four years

In order to get more bang for your buck in your marketing strategy

The key is to have a process for testing

Kind of like a process of elimination

I actually saw this on Shark Tank

A woman grew an online clothing store to $1 million per month

she did this very strategically by asking her audience

She’d post in her Instagram stories. Do you want this dress in red or blue?

And then people would answer and she would get that dress in stock

And then she’d sell out

This is absolutely brilliant and most artists aren’t doing this

Ask your audience.

Sure, follow your creative inspiration, of course

but if you can also learn how to focus group your audience, you will find success, way, faster and way cheaper than everyone else around you

Of course your music has to be really good first.

So if it’s not radio ready, start there.

If you’re great in live shows but your content doesn’t have the same energy

It’s actually pretty simple

steal this tactic from stand-up comics

Your content should be the moments between the songs

Not the songs themselves

The moments between the songs are where you’re interacting with the audience telling stories connecting with the humans

It shows what the full experience will be

This is going to draw new people into your world and your page

And show them what you’re all about

Then your other content format should be songs specific

BTW, text on screen drives a strategy a ton

So get really good at that too.

Try it out lmk how it goes