Digital Marketing Strategies Conference

12/10/2025

Consumers are tired of playing online pricing games for car dealers. Data shows the CTA Conversion Rate ( ) for buttons which once worked well, have dropped significantly.

Take a moment to learn how to fix your website design today.

https://www.linkedin.com/pulse/stop-insulting-consumers-get-eprice-todays-price-unlock-brian-pasch-o8loe

The Website Conversion Optimization Project (WCOP) is coming to an end and the findings from looking and hundreds of dealer websites will be published soon. As many dealers finish their 2026 planning, I would like to suggest a new approach to help their stores obtain more sales opportunities in 2026

08/23/2025

Which CTA design and tech stack will generate the most engagement, leads, and sales? That is the question we asked which inspired our latest Pasch Group research report. Request a free copy today: https://www.paschgroup.com/release/unlocking-the-truth-behind-your-websites-cta-strategy/

Bonus: Learn how to measure the CCR for each CTA button on your SRPs and VDPs.

05/13/2025

If form conversions from iframes are not passing session and source/medium data into GA4, Ads campaigns will not be getting ALL the key events to ensure campaign optimization.

Do the work and inspect what you have in place. You might be surprised how screwed up your GA4 account is!

https://www.linkedin.com/pulse/your-iframe-conversions-passing-session-data-optimize-brian-pasch-6z5ne

I'm writing this article to encourage marketing managers to inspect their Google Analytics accounts for two things: Confirm they have the correct ASC events marked as "key events" and consider adding abandoned retail process events. Verify that conversions from iframe tools are passing the proper so

05/08/2025

Real-time retailing is the framework to handle shopper signals and data ups to create new revenue streams, improve customer service, and increase customer retention. Is your dealership positioned for success?

https://www.linkedin.com/pulse/moving-from-marketing-lists-real-time-audiences-brian-pasch-soite

The conversations at the 2025 Digital Marketing Strategies Conference (DMSC) reinforced my belief that the automotive retail industry is finally seeing the power of real-time data collection, processing, and activation. This shift will force dealers to embrace new staffing and technology requirement

03/28/2025

Dealers love to find new companies who fill gaps in their sales and service processes. This year at we have new startups and proven leaders who are investing in our Scottsdale event for the first time. We have three sponsorship slots left....contact me for details.

Event details here: https://digitalmarketingstrategies.org/

03/25/2025

. The quality of the account manager assigned to the dealer has the greatest impact on their to a automotive retail website company. However, for measurable improvement to website performance and the customer experience to occur, website leaders must work together.

Dealers who love their website or want something better are invited to join the discussion at . Don't miss this kickoff discussion with leaders from Dealer eProcess, DealerOn, Dealer.com, Team Velocity, Dealer Inspire, and Shift Digital.

OEM website designers and leaders invited.

https://www.linkedin.com/pulse/solving-automotive-retail-website-challenges-together-brian-pasch-xt4ve

Dealers love their website providers, until they don't. Dealers don't like changing websites and website companies hate cancellation notices.

03/21/2025

WHO_WANTS_THIS? and marketplace senior management should not miss the opportunity to support an open eco-system which can significantly improve automotive retailing and reduce customer defection.

Dealers with investments need you to join their data strategy discussions. is a great place to start.

https://www.linkedin.com/pulse/which-oem-marketplace-website-embrace-dealer-cdps-first-brian-pasch-dzeke

In 2025, significantly more dealership and dealer group leaders will invest in organizing, updating, and activating their first-party data using CDP technology to achieve their business goals. One goal of a CDP is to capture as many shopping signals from each consumer and use that data to initiate p

10/22/2024

are consumers in your active CRM workflows buying cars at other local competitors? There is a fast and sustainable way to know exactly why each customer defected, using live API data from Urban Science and a popular survey platform like SurveyMonkey.

Isn't it time to know why so you can adjust your sales processes? Is your DR process the roadblock? Is it your lead follow-up cadence? Or are you not connecting to conversations via phone, email, or SMS?

Read more here: https://www.linkedin.com/pulse/dealers-struggle-pricing-show-hide-brian-pasch-ma-v5wne/

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10/21/2024

There are many reasons why the shopping/buying experience has not been revolutionized (or changed much) by companies. I spoke with Kerri Wise about her perspective. I also asked Karl Schmidt why he decided to buck the trend of traditional dealer pricing tactics.

What would you list as the top three reasons why digital retailing technology is struggling with being embedded into a modern sales processes? What if you could know why consumers defected to a local competitor? Would it change your retail processes?

Join the conversations here and share your insights on a new defection study feedback loop powered by Urban Science.

https://www.linkedin.com/pulse/dealers-struggle-pricing-show-hide-brian-pasch-ma-v5wne

There have been several articles published recently about the current state of online retailing. During COVID, dealers flocked to digital retailing tools to enable transactions to be completed remotely, knowing that transacting completely online was not possible in most states.

10/16/2024

feedback from dealership attendees and sponsors put a spotlight on a growing trend. I have seen a growing interest by dealers in training and education to help them navigate new technologies and data-driven strategies designed to help their businesses become more efficient. Join the conversation and see which next steps are best for your dealership.

https://www.linkedin.com/pulse/dealers-seek-more-meaningful-education-hands-on-brian-pasch-ma-4l9de



Kevin Frye Atul Patel Impel TradePending Brice Englert

The Digital Dealer conference in Las Vegas just finished. I spoke to a few workshop speakers and their sessions were full.

10/09/2024

Join the leading experts on at the Modern Retailing Conference (MRC) for a two-hour hands-on master class. Any who is spending considerable money on Google Ads should make sure they have an employee in attendance. Register today: https://lnkd.in/dFeu2djE