The most intense, immersive, hands-on 1-week experience of #digitalmarketing learning you'll ever have.
09/20/2016
If you're not building, then you have to be selling. That means using marketing technology tools.
http://dgmcamp.com/2016/09/are-you-building-or-selling/
Are you building or selling? If you're not building, then you have to be selling. That means digital marketing. That means using marketing technology tools.
09/14/2016
What's in your MarTech stack?
What's in your MarTech stack? - DGM Camp Sangram Vajre, CMO at Terminus, put together a simple but very effective view of the MarTech stack on the Terminus blog. That’s one example of a (very effective) marketing technology stack. Yours will likely look different because your marketing funnel is different. You certainly have plenty of opti...
Why we created DGM Camp
Why we created DGM Camp - DGM Camp In January of 2015, I partnered up with the newest campus of General Assembly down in Atlanta’s Old 4th Ward in their temporary space next to Dancing Goats. Our first offering was “Blogging for your brand”, a two-hour meetup to help wannabe bloggers get started. More than fifty people showed up. It…
09/14/2016
An explainer video for DGM Camp
An explainer video for DGM Camp - DGM Camp DGM Camp is all about educating marketers, or those who want to become marketers, in the foundations of marketing technology. To that end, we’ve created a simple, raw video that provides an accurate understanding of exactly what DGM Campers will be learning, and how the 5-day class will be organized...
09/14/2016
MarTech and the Customer Journey
MarTech and the Customer Journey - DGM Camp Lots of great stuff coming out of this year’s MarTech Conference. One thing in particular came from Chris Spears at ARKE Systems as he described how David Edelman, Principal at McKinsey & Company, admonished the audience to “go out and get the story” of the customer’s journey to and through their br...
The DGM Camp Core Values
The DGM Camp Core Values - DGM Camp You can’t engage in digital marketing until you establish your brand. You can’t establish your brand until you articulate your core values. When you articulate your values – aka what you believe – you will attract people who believe what you believe, and those people are more likely to do business w...
09/14/2016
"By 5pm on Friday, I will..."
"By 5pm on Friday, I will..." - DGM Camp One week. Actually, one business week. 5 days. A lot can happen in 5 days. Generally, that’s how we view the patterns (or sprints if you’re building tech) of our work lives: this week we’ll do this, next week we’ll do that. But does anything significant in our lives ever really change in just 5[...]
09/13/2016
Who owns the "tech" in "martech"?
Who owns the "tech" in "martech"? - DGM Camp Remember when you had to have an “I.T. guy” to setup your web server, your email server, and even your internet connection? Ok, well, maybe you don’t remember that far back, but, believe it or not, ubiquitous free WiFi has not always been a thing. And remember when you had to call your web developer...
09/13/2016
What makes it all worth it
What makes it all worth it - DGM Camp Learning technology is hard. It’s even harder when the subject being taught (martech) is something of a moving target and the technology is changing literally every day. Earlier today, we published the core values behind DGM Camp. Here’s the TL;DR version: Encourage – everyone needs that firm, kind…
09/13/2016
DGM Camp NPS = 100. True Story.
DGM Camp NPS = 100. True Story. - DGM Camp We measured NPS each day and then for the experience as a whole. Our goal was to make sure that the experience that students received was an experience that they would recommend.
09/13/2016
Social media and the martech stack
Social media and the martech stack - DGM Camp This morning I was leading the class called Social Media ROI at General Assembly. A big part of the class is connecting the dots from your social media outreach down through your website and then into your CRM.There are several pieces of this puzzle that must be in place in order for any organizatio...
MarTech and the Marketing Funnel Work Together
MarTech and the Marketing Funnel Work Together - DGM Camp Reposted from the DGM Camp blog. Continuing with the previous blog post’s example of the Terminus Martech stack, every different organization arrives at their MarTech stack solution differently. Just like creating a software development stack comes from the technologies that are best suited to your…