DGM Camp

DGM Camp The most intense, immersive, hands-on 1-week experience of learning you'll ever have.

If you're not building, then you have to be selling. That means using marketing technology tools.http://dgmcamp.com/2016...
09/20/2016

If you're not building, then you have to be selling. That means using marketing technology tools.

http://dgmcamp.com/2016/09/are-you-building-or-selling/

If you're not building, then you have to be selling. That means digital marketing. That means using marketing technology tools.

What's in your MarTech stack?
09/14/2016

What's in your MarTech stack?

Sangram Vajre, CMO at Terminus, put together a simple but very effective view of the MarTech stack on the Terminus blog. That’s one example of a (very effective) marketing technology stack. Yours will likely look different because your marketing funnel is different. You certainly have plenty of opti...

09/14/2016

Why we created DGM Camp

In January of 2015, I partnered up with the newest campus of General Assembly down in Atlanta’s Old 4th Ward in their temporary space next to Dancing Goats. Our first offering was “Blogging for your brand”, a two-hour meetup to help wannabe bloggers get started. More than fifty people showed up. It…

An explainer video for DGM Camp
09/14/2016

An explainer video for DGM Camp

DGM Camp is all about educating marketers, or those who want to become marketers, in the foundations of marketing technology. To that end, we’ve created a simple, raw video that provides an accurate understanding of exactly what DGM Campers will be learning, and how the 5-day class will be organized...

MarTech and the Customer Journey
09/14/2016

MarTech and the Customer Journey

Lots of great stuff coming out of this year’s MarTech Conference. One thing in particular came from Chris Spears at ARKE Systems as he described how David Edelman, Principal at McKinsey & Company, admonished the audience to “go out and get the story” of the customer’s journey to and through their br...

09/14/2016

The DGM Camp Core Values

You can’t engage in digital marketing until you establish your brand. You can’t establish your brand until you articulate your core values. When you articulate your values – aka what you believe – you will attract people who believe what you believe, and those people are more likely to do business w...

"By 5pm on Friday, I will..."
09/14/2016

"By 5pm on Friday, I will..."

One week. Actually, one business week. 5 days. A lot can happen in 5 days. Generally, that’s how we view the patterns (or sprints if you’re building tech) of our work lives: this week we’ll do this, next week we’ll do that. But does anything significant in our lives ever really change in just 5[...]

Who owns the "tech" in "martech"?
09/13/2016

Who owns the "tech" in "martech"?

Remember when you had to have an “I.T. guy” to setup your web server, your email server, and even your internet connection? Ok, well, maybe you don’t remember that far back, but, believe it or not, ubiquitous free WiFi has not always been a thing. And remember when you had to call your web developer...

What makes it all worth it
09/13/2016

What makes it all worth it

Learning technology is hard. It’s even harder when the subject being taught (martech) is something of a moving target and the technology is changing literally every day. Earlier today, we published the core values behind DGM Camp. Here’s the TL;DR version: Encourage – everyone needs that firm, kind…

DGM Camp NPS = 100. True Story.
09/13/2016

DGM Camp NPS = 100. True Story.

We measured NPS each day and then for the experience as a whole. Our goal was to make sure that the experience that students received was an experience that they would recommend.

Social media and the martech stack
09/13/2016

Social media and the martech stack

This morning I was leading the class called Social Media ROI at General Assembly. A big part of the class is connecting the dots from your social media outreach down through your website and then into your CRM.There are several pieces of this puzzle that must be in place in order for any organizatio...

09/13/2016

MarTech and the Marketing Funnel Work Together

Reposted from the DGM Camp blog. Continuing with the previous blog post’s example of the Terminus Martech stack, every different organization arrives at their MarTech stack solution differently. Just like creating a software development stack comes from the technologies that are best suited to your…

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