Home Pros Academy

What Does It Take To Create A Perfect Sales & Marketing Engine For A Home Services Business?

We developed our HPA S.M.A.R.T System that leading contractors are using to generate 50-200 quality and exclusive leads per month. This converts to millions of dollars in sales and happy customers.

All of our efforts are dedicated to changing the way home services professionals view marketers and the business of marketing. This includes you. We invite you to join our free training that walks you through this entire system.

It's good stuff folks and you are guaranteed to walk away with tactic tips to improve your business today!

Here is the link to your free training. https://www.homeprosacademy.com/work-with-us/

Which one of these do you use? These are the top 4 ways to grow your contracting business.

1️⃣ Referrals & Word of Mouth
2️⃣ Third-Party Providers
3️⃣ Traditional Marketing & Branding
4️⃣ Digital Marketing

There is one big problem with referrals. . . they aren’t scalable. Sure, you can use door hangers, yard signs, email, and good old-fashioned phone calls. These are all valid, but meaningful growth requires more.

You need to generate a predictable lead flow in order to justify the types of investments required to grow your business:
More equipment
More employees
More sophisticated management tools

The answer to true scalability is good marketing.

When you do an awesome job the better chance you have to get a review and/or a testimonial that can be used to attract more jobs. You have nothing to lose by going the extra mile.

Yes - even in 2021 neighborhood canvassing (when done right) can be very effective, especially if you run a pressure washing, tree service, lawn maintenance, pest control, house cleaning, and even roofing business. This post is a quick rundown of what canvassing is, as well as, some pros and cons.

Check out the blog post for all the details and how to make it work for your business. Not a time-waster but a money-earning marketing tactic.

Link to full article > https://www.homeprosacademy.com/learning-center/neighborhood-canvassing/

How do you grow your contracting business with 3rd party lead providers? Though this is not our preferred way to grow your business, at the end of the day, it is an option. You just have to do it right by following these 4-steps ⬇️

1️⃣ Choose wisely - between all of them I recommend starting with Angie's List. There are still issues and frustrations with this but we've seen the most success with them.

2️⃣ Specify job type - you have to be super specific with the types of job you want.

3️⃣ Lead handling process is crucial because they are selling leads to multiple competitors. A homeowner is getting bombarded with all the leads so you need a good process to get out there, give the estimate, and follow-up

4️⃣ Track everything in your marketing such as types of leads, how much did we pay, how many qualified leads, and close rate. This is how you understand if what you're doing is working or not.

If you're ready to grow your contracting business with third-party providers then check out this post
https://www.homeprosacademy.com/learning-center/how-to-grow-your-contracting-business-with-third-party-lead-providers/

Content Marketing is used to differentiate yourself from your competition. Successful home service companies’ content marketing campaigns have well-planned content calendars for the blog and social media channels.

Are you wasting money every month on marketing? The only way to know is to effectively track marketing down to the nitty-gritty details.

👍 You're doing a good job with your marketing budget when:
You view it as an investment and know what your return is
You know what your cost per lead vs cost per sale is
You have predictability in your market campaigns

👎 You're doing a poor job with your marketing budget when:
You're guessing if something is working
You're frustrated because you're spending money but don't know if it's working or not
It's difficult to know what to invest in and in turn, can't scale

Regardless of how you get your business leads, you should have a well-defined sales process that every customer goes through to ensure consistency and a strong customer experience.

Turn your sales handling into a well-oiled machine with these four things https://www.homeprosacademy.com/learning-center/sales-handling/

In today’s digital world, having a website in the home services spaces is essential to running a successful business. Everything you need to know about branding your company website.
https://www.homeprosacademy.com/learning-center/your-company-website/

Comparing the top 2 lead sources from home service professionals ➡️