The Imagine Team

10/14/2026

Great art inspires more than audiences. It inspires travel, discovery, and economic opportunity. 🌎

We're thrilled to see Thomas Dambo and his extraordinary Trolls featured in The New York Times!

Through our collaboration with Thomas on Trolls: Save the Humans and Trolls: A Field Study, we're bringing his creative vision to new audiences and destinations.

From record summer visitation at Wild Center in New York's Adirondacks to $8.97 million in estimated economic impact in Asheville, North Carolina, these exhibitions are making an impact far beyond the art itself. 🌿

📰 Read the New York Times feature:

Thomas Dambo, the acclaimed Danish sculptor, unveiled his first permanent troll in New York State. Will it offer a lasting economic boon in the town of Tupper Lake?

10/12/2026

Congratulations to Imagine President & CEO Tom Zaller, recipient of the inaugural Outstanding Contribution Award. This prestigious honor was presented at this year's GXG Conference held in Madrid last week. 🎉

The award recognizes an individual whose pioneering leadership and long-term contributions have helped transform the live entertainment and experience industry. It celebrates exceptional dedication, influence, and impact in shaping the sector, setting new standards, and creating an enduring legacy for future generations.

We’re proud to see Tom recognized for his outstanding contributions to our industry over the past 30 years and the work he continues to lead here at Imagine. Congratulations on this well-deserved honor and thank you to James Drury, .mag and GXG | Global Gathering Experience Economy for presenting this special recognition.

10/05/2026

In honor of World Animal Day, we're excited to share a closer look at a new outdoor exhibition, GO WILD! featuring the artwork of . 🦏

As passionate animal advocates and visionary artists, Gillie and Marc Schattner's creations inspire us to take action, highlighting our planet's vulnerable species in a fun, interactive way.

Stay tuned for more updates on GO WILD! coming soon. 🎨

10/01/2026

There’s something incredibly special about seeing the artists we work with inspire one another. 🌱

Recently, unveiled a new Troll at , honoring Patrick Dougherty, an artist Thomas has long admired and looked up to throughout his career.

At Imagine, we’re incredibly honored to work with both Thomas and Patrick, bringing their art to new audiences and destinations around the world. Seeing their stories intersect in such a meaningful way is a beautiful reminder of the connections art can create.

Congratulations to Thomas, Patrick, and The Wild Center on this special tribute! 🙌

09/24/2026

Imagine stepping into a world where art grows among the trees... 🌱

COMING SOON: Patrick Dougherty’s Untamed Hideaways — an immersive outdoor experience where towering sapling sculptures transform the landscape into something you can explore, wander through, and experience up close.

Created by internationally acclaimed artist Patrick Dougherty, these one-of-a-kind sculptures invite you to slow down, look closer, and see the natural world in a whole new way.

"When I met Imagine, I saw exciting possibilities in our partnership and in reaching a wider audience. Together, I think we can bring something genuinely new to people who have never had the chance to walk inside one of my sculptures," says Dougherty.

Stay tuned for more details coming soon! 🌿

07/30/2026

Opening Day Reviews Are In! ✨

The best reviews are the ones that happen in the moment.

Watch guests share their first impressions after experiencing Harry Potter™: The Exhibition on opening day in Brussels. 🇧🇪 From favorite moments to unforgettable reactions, their excitement says it all! 🪄

07/01/2026

Hosting a traveling exhibition is about much more than having the available space.

Successful partnerships begin with thoughtful planning—from understanding operational requirements and visitor flow to aligning the right exhibition with the right audience.

In a recent article for blooloop, Imagine President & CEO Tom Zaller shares key considerations when evaluating traveling exhibitions and what contributes to a successful collaboration.

🔗 Read more:

The landscape of travelling exhibitions has shifted significantly, presenting new commercial and operational challenges for museum directors, galleries, and science centres seeking to host temporary shows

06/22/2026

The most successful IP-based experiences are about more than recognizable characters, locations, or moments - they capture the essence of what audiences connect with in the first place.

As brands and rights holders continue to expand into location-based experiences, the challenge is creating something that feels authentic to the source material while delivering a compelling experience for guests.

In a recent article for Blooloop, Imagine's Shawn McCoy shares insights on translating intellectual property into experiences that resonate with audiences and stand apart in an increasingly competitive landscape.

🔗 Read the full article in the comments.

06/11/2026

What does it take to build a successful traveling exhibition?

In a recent feature with Blooloop, Imagine President & CEO Tom Zaller shares insights from decades of experience developing, touring, and operating exhibitions around the world. 🌎

From designing for a broader range of venues and improving freight efficiency to standardizing operations and future-proofing technology, the article explores the practical considerations that help transform great exhibition concepts into successful global tours.

🔗 Read the full article here:

The creation of a successful travelling exhibition requires a highly specialised, rugged approach to design, engineering, and logistics. A show must be built to withstand the intense rigours of international shipping, rapid installations, and unpredictable venue environments over a multi-year lifesp...

06/09/2026

GO WILD for our new exhibition! 🦏

Imagine has teamed up with internationally-acclaimed public artists Gillie & Marc for GO WILD: An Immersive Animal Adventure---a new outdoor traveling exhibition bringing their iconic sculptures to venues around the globe.

The artists say: "We are incredibly excited to be working with Imagine and to begin this inspiring new journey together. Their passion for immersive storytelling, interactive experiences, and creating meaningful connections with audiences so closely aligns with everything we believe in as artists."

Learn more: https://www.theimagineteam.com/portfolio/gillie-and-marc-go-wild