Emory Marketing Analytics Center (EmoryMAC)

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Emory Marketing Analytics Center (EmoryMAC)

EmoryMAC is a research and education center housed at Emory University's Goizueta Business School.

Designed as a place for Goizueta Business School students, faculty, and industry representatives to share the latest marketing decision making tools, the Emory Marketing Analytics Center (EmoryMAC) promotes an environment of applied and collaborative marketing research and integrates academic theory with industry practice. The center’s goal is to equip students and business professionals with the

knowledge and cutting edge tools to create insightful and innovative business solutions through the use of analytics.

11/17/2021

The Aspire Group CEO Bill Fagan recently joined our Fall Podcast Series to discuss managing brand relationships with the most
passionate consumers.

Listen here: http://hyperurl.co/fanalytics

11/10/2021

Today we continue our Fall Podcast Series with 'The Influencer Code' author Amanda Russell.

Listen here for her unique perspective on influence: https://buff.ly/3yBJc8c

11/04/2021

What makes a fan and why does it matter? Goizueta Professor Michael Lewis discusses the vast disparity in fandom between generations and how sports teams, leagues and networks must adapt to hold ground in modern culture. Listen now: https://goizueta-effect.emory.edu/episodes/sports-fandom-diehard-or-dying

04/24/2020

Professor Mike Lewis applies concepts such as statistical forecasting, cognitive biases, and dynamic optimization to tonight's NFL Draft in this podcast:

In this 2020 NFL Draft Special, Emory Professor Mike Lewis and his co-host Doug Battle preview the 2020 NFL Draft from an intellectual angle. Mike discusses how statistical forecasting, cognitive biases, and dynamic optimization each play crucial roles in the draft, while Doug ties these concepts to...

01/02/2020

Happy New Year to everyone! We wish you the very best at the start of this new year and decade!

11/26/2019

Why's summer the best? (Clearly this was recorded when it was HOT!) Meet MAC's Ada Chong.

11/25/2019

Here's a wrap up of the 2019 Emory MAC conference on Emory Business and check out our video! http://bit.ly/2019emoryMACconf

11/20/2019

Thank you to all of the MAC fellows who volunteered to share fun facts about themselves! We hope you enjoyed learning more about our students. We're closing out this fun project with Sam Oldroyd!

11/12/2019

What celebrity did Katharine Sharpstone get to meet? Check out her fun facts video to find out!

Katharine is an MBA student and student board member at the Marketing Analytics Center at Goizueta Business School!

11/07/2019

These are some highlights from the 2019 Emory Marketing Analytics Center conference! For more visit: http://bit.ly/2O2CYrx

Save the date: October 29, 2020!! Emory MAC Conference 2020 will feature Jim Dinkins, President of Coca-Cola North America!

11/05/2019

Meet this week's MAC fellow, Ari Kandov! Keep watching to find out what is on Ari's bucket list after completing his MBA!

Address

1300 Clifton Road NE
Atlanta, GA
30322

Website

http://goizueta.emory.edu/Faculty/marketinganalytics/index.html

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