MMR Program, University of Georgia

Our new MMR students kicked off the program this week with their first speaker session featuring Dr. Anderson! 👏

Students learned about personality styles, communication, and navigating group dynamics as they begin working together on projects throughout the year.

It’s been exciting to already see this group connecting, engaging, and building the foundation for a great year ahead!

Our newest UGA MMR students officially started yesterday, and we’re so excited to have them here!

Can’t wait to get to know this group and see all the amazing things they accomplish this year. Here’s to a great start! ✨

Even though this MMR class graduated a couple weeks ago, we’re still talking about them and all the fun we had those last few days together 🥹🎓

Congrats to Jordan and Lilli for your awards!

Already missing this group a lot and so excited to see what’s next for them! 💛

Congratulations to our graduates!!!

Formal!!! We had an absolute blast at formal- Baberitos catered and our event was at Starland 🎳 Thank you to Emma and Carson for doing a fantastic job organizing, we loved the paper plate awards!

We had a blast celebrating the end of year with a derby party at Marcus’s house! Congratulations to Zack who had the winning horse, Golden Tempo 🐎

Thank you to Cox Automotive for partnering with the MMR program on this years corporate project!

Candidates had the opportunity to conduct qualitative focus groups and quantitative survey research to understand general perceptions of buying a car entirely online, as well as competitive analysis for Cox Automotive’s 2 digital brands, Kelley Blue Book and Autotrader. Data was collected, turned into actionable business insights and then presented in front of the entire Cox Automotive Research team.

Special thank you to Tari Dagogo-Jack for his guidance as a faculty advisor and to Michelle Seguin, Trent Thacker, Kim Cason, and Scott Hernalsteen from Cox Automotive for their partnership and amazing guidance throughout this project.

Yesterday the MMRs had the pleasure of presenting their corporate projects to the board!

A sincere thank you to the board members for taking the time to engage with our work, ask thoughtful questions, and support the next generation of marketing researchers.

We’re equally appreciative of our corporate project sponsors for their partnership, guidance, and trust throughout this process! These projects wouldn’t have been possible without you.

Proud of everything this group has accomplished and excited to carry these experiences forward.

Congratulations to Emma who will be joining Voya as a Market Research Analyst! We hope she has a blast in Atlanta!!

Happy Reading Day!! The MMRs had their last day of class yesterday and are now prepping for their exams and the board meeting!