AIM club

AIM club

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The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training in Grady College at the University of Georgia

Photos from AIM club's post 03/28/2025

Join us on Thursday, April 3rd to welcome Dr. Joshua Cloudy, Assistant Professor of Advertising and Public Relations at UGA! He'll be discussing how mediation and moderation shape our understanding of political communication. Politics can get messy, so let's make sense of it together!

πŸ“… Mark Your Calendars! πŸ•‘ Time: 2:00 PM
πŸ“ Location: JRMC Building, Room 502

Let’s explore the "it depends" answers together! 🀝

Go Dawgs! 🐢❀️

Photos from AIM club's post 03/17/2025

πŸš€ Get ready for an insightful discussion on experimental design in Human-AI interaction!

On Thursday, March 20th, we are excited to host Dr. Mengqi (Maggie) Liao, Assistant Professor of Advertising and Public Relations at the University of Georgia. Dr. Liao will dive into key considerations for designing experiments that advance our understanding of AI's role in communication, covering manipulation, operationalization, hypothesis testing, and the trade-offs between internal and external validity.

πŸ“… Mark Your Calendars!
πŸ•‘ Time & Date: Thursday, March 20th at 2:00 PM
πŸ“ Location: JRMC Building, Room 502

Join us for an engaging research talk and Q&A session with faculty and graduate students!

πŸ“šπŸ’‘ Let’s explore the future of AI and communication together.

Go Dawgs! 🐢❀️

Photos from AIM club's post 02/18/2025

πŸŽ“βœ¨ Attention Grady Graduate Students and Faculty!

Join us for the Graduate Student Research Pitch!
πŸ—“οΈ Thursday, February 27th
⏰ 1:00
πŸ“ Room 502, Grady Building

Be there as our innovative grad students unveil their research ideas. Let’s spark engaging discussions and celebrate academic excellence together. See you soon! 🌟

02/04/2025

Hey, everyone!

Spring 2025 is the perfect time to connect with rising professionals in mass communication! πŸ“’βœ¨ Check out AIM Club’s latest schedule and discover an exciting lineup of events.

Go Dawgs!

Photos from AIM club's post 12/03/2024

17 of Grady’s amazing graduate students presented their final concept papers during this year’s AIM Club Theory Review Session! These students shared innovative ideas, provided peer support, and demonstrated their impressive knowledge on a range of subjects. What an incredible event! 🌟


Photos from AIM club's post 11/27/2024

Please join us for the Theory Review Session hosted by Dr. Glenna Read & her amazing students!

Mark your calendars! πŸ—“οΈ:
Date: Monday, December 2
Time: 9:40am
Location: PAF

Photos from AIM club's post 09/27/2024

As part of the 2024 National ADPR Week Celebration, we invite you to a special opportunity to enjoy a boxed lunch with our esteemed speaker, Dr. Tina McCorkindale (APR), on Tuesday, October 8. Dr. McCorkindale is the President and CEO of the Institute for Public Relations and has over 25 years of experience in teaching and industry leadership. Her lecture, titled "Shaping Trust: How Communication Leaders Can Navigate Election Disinformation in Society," promises to be both insightful and relevant to our field.

Mark your calendars! πŸ—“οΈ:
Date: Tuesday, October 8
Time: 11:10 AM - 12:25 PM
Location: PAF

Following the lecture, we invite you to join us for a boxed lunch with Dr. McCorkindale:

Time: 12:45 PM - 2:00 PM
Room: 239A

If you want to join us for the boxed lunch, RSVP according to the instructions provided in the ADPRPHDLIST listserv by Wednesday, October 2. Be sure to include your name and any dietary preferences.

09/06/2024

AIM Club is so excited to welcome our newest members!

Dr. Liao teaches advertising communication and media strategy and activation. Her research aims to gain a deep understanding of the effects of different technological affordances (especially that of emerging artificial intelligence AI systems) on persuasion, users’ cognitive information processing, privacy concerns, misinformation susceptibility, psychological well-being, and trust.

Dr. Porter is the Karen W. and Daniel J. King Distinguished Professor in Advertising. Prior to joining the faculty at Grady, Porter spent twenty years at Louisiana State University, where he founded the Social Media Analysis and Creation (SMAC) Lab. His research focuses on emerging media, brand activism and power.

Dr. Cloudy's research seeks to understand the role of digital media and communication in fueling hate and distrust between groups, and what can be done to attenuate this. To better understand the role of digital media and communication in the formation and change of intergroup beliefs, attitudes, and behaviors, his research focuses on three main areas: (1) group communication in online networks, (2) mediated intergroup contact, and (3) communication initiatives and interventions.

Please join us for the AIM Club kickoff meeting on Thursday, September 19 @ 2PM in Room 203. Light refreshments will be provided.

09/06/2024

AIM Club is back for another great semester!

Please join us in Grady room 203 on September 19 from 2:00 - 3:00 PM for our kickoff meeting. Light refreshments will be provided.
Our "AIM" is to connect graduate students and faculty with each other, coordinate faculty/student research groups and projects, and discuss all things research.

Photos from AIM club's post 04/29/2024

πŸ₯ Spotlight on a graduate student & a research group ✍
GET TO KNOW Jaemin Kim and AdBiS

🌟 Meet Jaemin Kim, the spark behind AdBiS with the AIM club! 🌟
As a Ph.D. student at UGA, his research shines a light on ethical AI in advertising, paving the way for a future where technology respects privacy and enhances creativity.

Photos from AIM club's post 04/10/2024

Join Us for a Pivotal Discussion on Trust and Ethics in Communication! πŸš€
Dr. Eaddy, from Penn State's Ad & PR, tackles trust erosion in social institutions and shares strategies for rebuilding trust. Get insights from the latest Edelman Trust Barometer and learn how to navigate the cycles of trust and ethics in today's landscape.

Mark Your Calendars! πŸ“…
Time: 10:30 - 11:30 AM
Date: Tuesday, April 16th
Venue: Room 203, Grady

Let’s Shape a More Trustworthy Tomorrow Together!

04/06/2024

We're thrilled to announce that Dr. Rob Potter, from Indiana University, will grace us with his presence next week, thanks to Dr. Glenna Read's warm hospitality.

πŸ“Œ BBAM Lab Meeting Special Guest: Dr. Rob Potter
Time: 2:30 - 4:00 PM
Date: Tuesday, April 9th
Venue: Room 203, Grady

Don't miss this unique opportunity to engage with Dr. Potter and delve into insightful discussions.

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Athens, GA