DIY Tourism

7 Benefits of a Community Ambassador Program - Discover how a community ambassador program fosters local pride, enhances visitor experiences, and drives economic growth through engaged and informed residents.

7 Benefits of a Community Ambassador Program Discover how a community ambassador program fosters local pride, enhances visitor experiences, and drives economic growth through engaged and informed residents.

⏰ LAST CHANCE TO REGISTER ⏰ If you're a tourism nerd, history nerd, storytelling nerd, or community-building nerd...tomorrow's webinar is for you.
Plus our special guest 🌺 Heidi Schlag 🌺 is definitely someone you want to know.

As the founder of Heritage Tourism Studio, Heidi has spent more than 25 years helping destinations, museums, scenic byways, Main Streets, heritage areas, parks, and cultural organizations transform local stories into meaningful visitor experiences. She's worked with organizations like the:
🔸 C&O Canal Trust,
🔸 Greater Baltimore History Alliance, and
🔸 Mid-Atlantic Tourism Public Relations Alliance
helping communities connect culture, tourism, and economic development in ways that benefit both visitors and residents.

💡 Tomorrow, we'll explore a question that feels more important than ever:
How do we preserve the past while embracing the future?

We'll talk about technology, storytelling, changing visitor expectations, AI, younger travelers, and how communities can ensure their stories are shared authentically while remaining relevant, engaging, and economically sustainable.
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The future of tourism isn't just about attracting visitors. It's about helping people understand where they've been, where they are, and where they're going.

📅 Tomorrow, June 17, 2026
🕛 12:10–1:00 PM ET
💻 Live on Zoom
Register now: https://hubs.ly/Q04lBSTk0

A Conversation with Tourism Luminary Don Welsh

A Conversation with Tourism Luminary Don Welsh Join us as Don Welsh reflects on three years of tourism change, sharing insights on leadership, global perspectives, and the industry's future.

Influence Isn’t a Title. It’s a Tourism Skill.

Influence Isn’t a Title. It’s a Tourism Skill. Discover how influence, a crucial yet often overlooked skill in tourism, can transform experiences, build trust, and foster community collaboration for a brighter future.

Quick Guide: Re-Engaging Tourism Ambassador Program Participants

Quick Guide: Re-Engaging Tourism Ambassador Program Participants Discover effective strategies to re-engage tourism ambassadors, fostering community pride and ongoing involvement in your destination’s tourism efforts.

🤔 What does the future of heritage tourism actually look like?
It’s not about replacing history with technology. It’s about using storytelling, interpretation, and digital tools to help people connect more deeply with places and communities.
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Join us for the next free Learn Tourism Talks webinar featuring Heidi Schlag founder of Heritage Tourism Studio: “Preserving the Past, Engaging the Future” and our lead instructor Sarah Benoit.
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This conversation is designed for:
- DMOs & CVBs
- Museums & heritage areas
- Scenic byways & Main Streets
- Historical attractions & cultural organizations
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This is a practical conversation about the future of heritage tourism, and how communities can preserve what matters while growing sustainably.
✈️ 🚗 🚉
If your community is thinking about stewardship, visitor experience, storytelling, or sustainable tourism growth, this session is for you.

Register here: https://hubs.ly/Q04l5kwd0

Learn more about Heritage Tourism Studio here: https://hubs.ly/Q04l4xlX0

DIY Destination Marketing Audit: 30 Free and Affordable Tools

DIY Destination Marketing Audit: 30 Free and Affordable Tools Unlock your tourism marketing potential with 30 essential tools for conducting a DIY destination marketing audit. Boost engagement and ROI today.

Know Why Your Work Matters: Creating More Meaningful Visitor Experiences Through Purpose - Discover how understanding the purpose of tourism roles enhances visitor experiences, fosters community pride, and strengthens local economies.

Know Why Your Work Matters: Creating More Meaningful Visitor Experiences Through Purpose Discover how understanding the purpose of tourism roles enhances visitor experiences, fosters community pride, and strengthens local economies.

Tourism is changing rapidly — but one thing remains constant:

People remember people.

In the newest episode of Business Class, I sat down with Rachel Thompson, Executive Director of Visit Greater St. Cloud, for a thoughtful conversation about destination leadership, AI, storytelling, Restaurant Week campaigns, and the importance of human connection in tourism.

A few themes we explored:
• Why authentic stories outperform polished marketing
• How tourism supports local businesses and communities
• The role of AI in enhancing — not replacing — hospitality
• Leadership lessons around delegation and team culture
• Why curiosity and learning matter more than ever

Rachel brought incredible insight, warmth, and perspective to this conversation.

Give it a listen and let us know your favorite takeaway.

The Future of Tourism is Human: A Conversation with Rachel Thompson Explore the evolving landscape of tourism with insights on human connection, storytelling, and the strategic use of technology from Rachel Thompson.

Curiosity & Generosity: The Culture Behind Exceptional Tourism Experiences - Explore how curiosity and generosity shape exceptional tourism experiences, fostering a culture of learning, collaboration, and community empowerment in the industry.

Curiosity & Generosity: The Culture Behind Exceptional Tourism Experiences Explore how curiosity and generosity shape exceptional tourism experiences, fostering a culture of learning, collaboration, and community empowerment in the industry.