DIY Tourism is a brand with a commitment to technology, marketing, and communications education for tourism and travel professionals. Originally started by JB Media, a tight-knit team of experienced digital marketing professionals with a track record of proven results, and Magellan Strategy Group, a strategic planning and consulting agency for destinations all over the world, DIY Tourism is dedicated to providing training, workshops, classes, and educational programming that are:
Actionable: We help you turn technical concepts and tools into simple, understandable, actionable skills and strategies. Don’t go it alone. Results-oriented: We teach, train, and speak on topics, skills, and strategies that will help you achieve success and attain your marketing and business goals. Fun: We design and deliver educational experiences that are enjoyable, build confidence, and keep people engaged. Impactful: We believe there is more to business than just money and power, there is also heart and soul. Our training and workshops are focused on helping brands make a positive impact. Every year the DIY Tourism Marketing Conference takes place in Asheville, NC. Tourism and marketing professionals come to Western North Carolina to learn, grow, and network together. In 2025, DIY Tourism was acquired by Learn Tourism - the nonprofit academy, a leader in travel, tourism, and hospitality education. Learn more at https://diytourismmarketing.com.
