UAA PRSSA

Here's a networking opportunity and a chance to meet a diverse group of marketers in the community.

It's AMA's kick-off mixer this Thursday, August 25th starting at 5:00pm. It'll be held at Bootlegger's (formerly known as Sub Zero). Hope to see you all there!

AMA Kickoff Mixer @ Bootleggers Back from summer break, we're kicking off the AMA season at downtown's newest destination! Join us at the new Bootleggers (across the street from Williwaw) to network with marketing professionals from all sectors and learn about AMA-Alaska's exciting events, networking and education coming up this y...

"Most tips cover what we should do more of; rarely do we hear what we should stop doing."

10 things young PR pros must stop doing To get ahead in your career, there are certain behaviors and tendencies you really ought to ditch. Spoiler alert: Getting away from your duties and having fun are not among them.

"Social media pros are well aware that there is a vast, unknown, uncontrolled world at our fingertips that never stops producing content.

Luckily, we’re blessed with Beyoncé Giselle Knowles-Carter to guide us through the social media abyss."

4 social media lessons from Beyoncé Beyoncé has proven she’s a master of social media PR. Her follower numbers are staggering. Her longevity at the top of social media gets a close examination here.

Tired of using PowerPoint? Check out these tips on how to use Prezi, an alternative software for creating digital presentations!

How to use Prezi in 7 steps The software can add a lot of pizzazz to a presentation, but it can also be a bit daunting. Here's how to dive in.

"We aren’t changing the industry, but rather being the first to adapt to an industry that is already changing"

Pitching app seeks to be Tinder for PR pros and reporters Communicators can post short pitches accompanied by images hoping to attract journalists' attention. When a reporter swipes right, a messaging feature appears.

Internet use in 2013 vs. 2014 [infographic]

In an Internet minute: 2013 vs. 2014 [infographic] - Holy Kaw! What a difference a year makes... Internet use has jumped 11.6% in the last year alone, which begs the question, what were those people doing?!

"Because PR can help journalists deliver the stories their publications need, it’s more important than ever to craft press releases that stand out and succinctly satisfy the needs of the newsroom."

4 Tips to Help Ensure Your Press Release Gets Picked Up Press releases need to show that a reporter’s audience needs the information it contains. But that’s only one point in a long list of press release do’s and don’ts.

Crisis management means planning for the worst!

Top 3 Things to Resolve Before a Crisis Strikes Accidents and mistakes are part of being human. You cannot get through life without tripping and skimming your knee...

“A brand needs to become a regular part of the social conversation to understand and serve its audiences.”

5 Ways Social Media Shapes Your Multichannel Marketing Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning:...

Instagram updates the explore page!

Instagram Adds ‘Videos You Might Like’ to Explore Page Instagram revamped its Explore page adding a new, personalized channel for videos, Videos You Might Like.

Thinking of starting a business? Here are a few strategies that might help ease those tough first months.

The 6 PR Tips Every Startup Should Employ ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.

Crisis management in the mid-1500s

How the Sistine Chapel spawned a public relations nightmare When Michelangelo’s ambitious paintings premiered in the sixteenth century, they touched off a very modern-sounding social media scandal, says art historian Elizabeth Lev.