10/18/2026
🥪 Today's Stamp Snack: Your Google Business Profile Category
Quick question. When someone nearby searches for a notary, what does Google think your business is?
That answer lives in one small field: your primary category.
Google's own help pages say the categories you choose affect your local ranking. They also offer a simple test. Pick categories that finish the sentence "This business IS a..." and skip ones that only describe something it HAS or offers.
A few more guidelines from Google:
Choose the most specific category that fits your main business.
Use as few categories as possible.
Don't add a category for every service, and don't use categories as keywords.
Your individual services, like mobile signings or loan signings, can be described in your business description instead.
Today's action: open your Business Profile, find your primary category, and type "notary" into the category box to see what Google offers. Does the one you're using say what your business IS? If not, this is a five-minute fix. 📍
Happy Stamping! 🧸